{"title":"Sanjog Misra","description":"\u003cp\u003eWelcome to our collection of works by the esteemed author Sanjog Misra. Known for his insightful contributions to the fields of business and entrepreneurship, Sanjog Misra’s books are essential reads for anyone interested in understanding the intersection between \u003cem\u003eBayesian statistics\u003c\/em\u003e and marketing strategies.\u003c\/p\u003e\n\n\u003cp\u003eSanjog Misra has carved a niche in the academic world with his scholarly approach, blending complex statistical methodologies with practical marketing applications. His work, such as \"Bayesian Statistics and Marketing,\" is particularly celebrated for providing readers with a clear, yet profound understanding of how data-driven techniques can significantly impact marketing outcomes.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are a seasoned business professional or just starting your journey into the world of entrepreneurship, Sanjog Misra’s books offer valuable insights that can help you harness the power of statistics to drive success in business. Dive into his expertly crafted collection to enhance your understanding and application of these critical concepts today.\u003c\/p\u003e","products":[{"product_id":"bayesian-statistics-and-marketing-by-peter-e-rossi-9781394219117","title":"Bayesian Statistics and Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eFine-tune your marketing research with this cutting-edge statistical toolkit\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBayesian Statistics and Marketing\u003c\/em\u003e illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analysing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This book provides a comprehensive, accessible overview of this subject essential for any statistically informed marketing researcher or practitioner.\u003c\/p\u003e\n\n\u003cp\u003eEconomists and other social scientists will find a comprehensive treatment of many Bayesian methods that are central to the problems in social science more generally. This includes a practical approach to computationally challenging problems in random coefficient models, non-parametrics, and the problems of endogeneity.\u003c\/p\u003e\n\n\u003cp\u003eReaders of the second edition of \u003cem\u003eBayesian Statistics and Marketing\u003c\/em\u003e will also find:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDiscussion of Bayesian methods in text analysis and Machine Learning\u003c\/li\u003e\n  \u003cli\u003eUpdates throughout reflecting the latest research and applications\u003c\/li\u003e\n  \u003cli\u003eDiscussion of modern statistical software, including an introduction to the R package bayesm, which implements all models incorporated here\u003c\/li\u003e\n  \u003cli\u003eExtensive case studies throughout to link theory and practice\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eBayesian Statistics and Marketing\u003c\/em\u003e is ideal for advanced students and researchers in marketing, business, and economics departments, as well as for any statistically savvy marketing practitioner.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854035112172,"sku":"9781394219117","price":221.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/10730813482684.jpg?v=1759232080"}],"url":"https:\/\/bookhero.pro\/collections\/sanjog-misra.oembed","provider":"Book Hero","version":"1.0","type":"link"}