{"title":"Sangram Vajre","description":"\u003cp\u003eWelcome to the world of Sangram Vajre, a distinguished author in the realm of Business \u0026amp; Entrepreneurship. As a leading voice in account-based marketing, Sangram offers valuable insights and practical strategies through his writings. His work is instrumental for businesses aiming to thrive in today's competitive market landscape.\u003c\/p\u003e\n\n\u003cp\u003eSangram Vajre's well-regarded book, \u003cem\u003eAccount-Based Marketing For Dummies\u003c\/em\u003e, serves as an accessible guide for professionals eager to harness the power of targeted marketing approaches. This book is perfectly suited for both beginners and seasoned marketers who seek to streamline their strategies and enhance their business growth.\u003c\/p\u003e\n\n\u003cp\u003eSangram's expertise is complemented by his engaging and straightforward writing style, making complex concepts accessible and actionable. Whether you're an entrepreneur, a marketing professional, or someone eager to delve into the world of business growth strategies, exploring Sangram Vajre's collection will equip you with the knowledge to excel.\u003c\/p\u003e\n\n\u003cp\u003eDive into the brilliance of Sangram Vajre's work and transform your understanding of account-based marketing today.\u003c\/p\u003e","products":[{"product_id":"account-based-marketing-for-dummies-by-sangram-vajre-9781119224853","title":"Account-Based Marketing For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eGrow your account list with an effective account-based marketing strategy\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBuyers have changed the B2B marketing game. \u003cem\u003eAccount-Based Marketing For Dummies\u003c\/em\u003e is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on \u003cem\u003etheir\u003c\/em\u003e terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results.\u003c\/p\u003e\n\n\u003cp\u003eThis practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eAlign your sales and marketing teams for greater success in your ABM efforts\u003c\/li\u003e\n    \u003cli\u003eAnalyze data to identify key accounts\u003c\/li\u003e\n    \u003cli\u003eTarget your messages for real-time interaction\u003c\/li\u003e\n    \u003cli\u003eIntegrate your campaign with marketing automation software\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIf you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, \u003cem\u003eAccount-Based Marketing For Dummies\u003c\/em\u003e has you covered!\u003c\/p\u003e\n\n\u003cp\u003e\"\u003cem\u003eAccount-Based Marketing For Dummies\u003c\/em\u003e clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it's important, and how to do it. Any business marketing professional will benefit from a look at this book.\"\u003cbr\u003e\u003cstrong\u003e—David Raab\u003c\/strong\u003e, Founder at Raab Associates\u003c\/p\u003e\n\n\u003cp\u003e\"If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer-focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too.\"\u003cbr\u003e\u003cstrong\u003e—Megan Heuer, Vice President and Group Director, SiriusDecisions\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\"Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and \u003cem\u003eAccount-Based Marketing For Dummies\u003c\/em\u003e explains how.\"\u003cbr\u003e\u003cstrong\u003e—Joe Chernov\u003c\/strong\u003e, VP of Marketing at InsightSquared\u003c\/p\u003e\n\n\u003cp\u003e\"Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how.\"\u003cbr\u003e\u003cstrong\u003e—Scott Brinker\u003c\/strong\u003e, Author of \u003cem\u003eHacking Marketing\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\"Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results.\"\u003cbr\u003e\u003cstrong\u003e—Sean Zinsmeister\u003c\/strong\u003e, Senior Director of Product Marketing, Infer\u003c\/p\u003e\n\n\u003cp\u003e\"The book may be titled '…for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team, and customers alike.\"\u003cbr\u003e\u003cstrong\u003e—Scott Vaughan\u003c\/strong\u003e, CMO, Integrate\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867288686828,"sku":"9781119224853","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/13195593482586.jpg?v=1759698582"}],"url":"https:\/\/bookhero.pro\/collections\/sangram-vajre.oembed","provider":"Book Hero","version":"1.0","type":"link"}