{"title":"Roger Highfield","description":"\u003cp\u003eDiscover the thought-provoking world of \u003cstrong\u003eRoger Highfield\u003c\/strong\u003e, an acclaimed author renowned for his engaging contributions to science literature. With a unique ability to transform complex scientific phenomena into captivating narratives, Highfield invites readers to delve deeper into the marvels of the universe.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eThe Science Museum: Stephen Hawking Genius at Work\u003c\/em\u003e, Highfield offers an illuminating glimpse into the life and legacy of one of the greatest scientific minds of modern times. This insightful book makes the concepts that shaped Stephen Hawking's groundbreaking work accessible to all.\u003c\/p\u003e\n\n\u003cp\u003eExplore the intriguing connections between technology and personal identity in \u003cem\u003eVirtual You\u003c\/em\u003e. In this enlightening exploration, Highfield examines how virtual environments and digital representations are reshaping our perceptions of the self and reality.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're passionate about Biography \u0026amp; Memoir or fascinated by Science \u0026amp; Nature, Roger Highfield's works promise a rewarding journey filled with knowledge and wonder. Embark on a literary adventure that bridges the gap between scientific discovery and human curiosity.\u003c\/p\u003e","products":[{"product_id":"the-science-museum-stephen-hawking-genius-at-work-by-roger-highfield-9780241630662","title":"The Science Museum Stephen Hawking Genius at Work","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAn intimate exploratory tour of Stephen Hawking's office, providing a unique insight into the mind of a genius and the things that inspired him.\u003c\/p\u003e\n\n\u003cp\u003eA behind-the-scenes tour of the inner sanctum of one of the world's most prominent scientific thinkers.\u003c\/p\u003e\n\n\u003cp\u003eIn 2021, the Science Museum made a once-in-a-lifetime acquisition of the contents of Stephen Hawking's office. \u003cem\u003eThe Science Museum Stephen Hawking: Genius at Work\u003c\/em\u003e delves into that remarkable collection to explain his theories and reveal more about one of the greatest minds in modern science. It's an unprecedented glimpse into the life of the best-known scientist of modern times.\u003c\/p\u003e\n\n\u003cp\u003e\"In this unique book, Roger Highfield's clear expositions of Stephen Hawking's ideas are supplemented by fascinating illustrations that convey how he lived and worked. It's a beautifully-presented celebration of Stephen's amazing life – how his insights and discoveries were achieved against heavy odds.\"\u003cbr\u003e \n- Martin Rees, Baron Rees of Ludlow and Astronomer Royal\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46336165413100,"sku":"9780241630662","price":44.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/20163482274.jpg?v=1743669865"},{"product_id":"virtual-you-by-roger-highfield-9780691223278","title":"Virtual You","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe visionary science behind the digital human twins that will enhance our health and our future\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eVirtual You\u003c\/em\u003e is a panoramic account of efforts by scientists around the world to build digital twins of human beings, from cells and tissues to organs and whole bodies. These virtual copies will usher in a new era of personalised medicine, one in which your digital twin can help predict your risk of disease, participate in virtual drug trials, shed light on the diet and lifestyle changes that are best for you, and help identify therapies to enhance your well-being and extend your lifespan - but thorny challenges remain.\u003c\/p\u003e\n\n\u003cp\u003eIn this deeply illuminating book, Peter Coveney and Roger Highfield reveal what it will take to build a virtual, functional copy of a person in five steps. Along the way, they take you on a fantastic voyage through the complexity of the human body, describing the latest scientific and technological advances - from multiscale modelling to extraordinary new forms of computing - that will make ‘virtual you’ a reality, while also considering the ethical questions inherent to realising truly predictive medicine.\u003c\/p\u003e\n\n\u003cp\u003eWith an incisive foreword by Nobel Prize winning biologist Venki Ramakrishnan, \u003cem\u003eVirtual You\u003c\/em\u003e is science at its most astounding, showing how our virtual twins and even whole populations of virtual humans promise to transform our health and our lives in the coming decades.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"NewSouth Books","offers":[{"title":"Default Title","offer_id":46855432274156,"sku":"9780691223278","price":110.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780691223278.jpg?v=1759268154"},{"product_id":"virtual-you-by-peter-coveney-9780691223421","title":"Virtual You","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eVirtual You\u003c\/i\u003e is a panoramic account of efforts by scientists around the world to build digital twins of human beings, from cells and tissues to organs and whole bodies. These virtual copies will usher in a new era of personalised medicine, one in which your digital twin can help predict your risk of disease, participate in virtual drug trials, shed light on the diet and lifestyle changes that are best for you, and help identify therapies to enhance your well-being and extend your lifespan. However, thorny challenges remain.\u003c\/p\u003e\n\n\u003cp\u003eIn this deeply illuminating book, Peter Coveney and Roger Highfield reveal what it will take to build a virtual, functional copy of a person in five steps. 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