{"title":"Robert Cialdini","description":"\u003cp\u003e\u003cstrong\u003eRobert Cialdini\u003c\/strong\u003e explores the subtle science behind persuasion and human behaviour, offering insightful strategies grounded in psychology. His works delve into how influence operates in everyday decisions, making complex concepts accessible and practical for readers interested in \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e and personal growth.\u003c\/p\u003e\n\n\u003cp\u003eFrom uncovering the mechanics of compliance to revealing the art of preparing minds before a message is delivered, Cialdini’s books provide a compelling guide to mastering social dynamics and enhancing communication skills. These titles inspire a deeper understanding of influence that applies both professionally and personally.\u003c\/p\u003e","products":[{"product_id":"yes","title":"Yes!","description":"\u003cdiv class=\"book-description\"\u003e\n\u003ci\u003eYes!\u003c\/i\u003e by Robert Cialdini, Noah J. Goldstein, and Steve J. Martin is an enlightening exploration into the art and science of persuasion, offering readers a wealth of compelling insights drawn from meticulous research and real-world experiments. This bestselling guidebook reveals how seemingly minor adjustments in the way we communicate can wield a significant impact on the decisions and behaviours of others. It transcends the typical self-help genre by grounding its advice in scientific study and providing actionable techniques for readers to amplify their influence in both personal and professional arenas.\n\n\u003cp\u003eThe authors introduce readers to fifty proven strategies meticulously evaluated by behavioural scientists, making the information both credible and accessible. Each technique is distilled into practical advice that is easy to comprehend and apply to everyday situations. From subtle changes in phrasing to the strategic use of social proof, these methods illuminate how minor tweaks can yield major persuasive victories. Whether you’re trying to win over a client, inspire a team, or simply improve your interpersonal skills, the principles within this book offer invaluable tools for accomplishing your goals.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eYes!\u003c\/i\u003e captivates with its balance of entertaining anecdotes and profound insights, engaging readers with stories that illustrate each technique in action. This approach not only makes the concepts memorable but also ensures their application feels intuitive. By the end of this book, you will view persuasion through a new lens, one where understanding human psychology is key to effectively communicating your ideas.\u003c\/p\u003e\n\n\u003cp\u003eFurthermore, the style of the book is conversational, making the science relatable and the strategies easier to implement. This ensures that even those without a background in psychology or marketing can grasp and harness the power of these techniques. The authors provide a narrative that is both educational and enjoyable, compelling readers to apply what they've learned to witness tangible results in their interactions.\u003c\/p\u003e\n\n\u003cp\u003eUltimately, \u003ci\u003eYes!\u003c\/i\u003e serves as an essential resource for anyone interested in enhancing their influence and communicative prowess. By navigating the nuances of persuasion with clarity and efficacy, this book empowers its readers to effect meaningful change in their interactions and decision-making processes.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ingram Book Company","offers":[{"title":"Default Title","offer_id":45799084261612,"sku":"9781416576143","price":54.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781416576143.jpg?v=1728228408"},{"product_id":"pre-suasion-by-robert-cialdini-9781847941435","title":"Pre-Suasion","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eA revelatory exploration of the science of persuasion, from the author of the international bestseller, \u003cem\u003eInfluence\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003eWhen it comes to persuasion, success can begin before you say a word.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e'An instant classic.'\u003c\/em\u003e – Forbes\u003cbr\u003e\n\u003cem\u003e'Utterly fascinating.'\u003c\/em\u003e – Adam Grant, author of \u003cem\u003eOriginals\u003c\/em\u003e and \u003cem\u003eGive and Take\u003c\/em\u003e\u003cbr\u003e\n\u003cem\u003e'Shockingly insightful.'\u003c\/em\u003e – Chip Heath, co-author of \u003cem\u003eSwitch\u003c\/em\u003e and \u003cem\u003eMade to Stick\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eNEW YORK TIMES BESTSELLER\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn his global bestseller \u003cem\u003eInfluence\u003c\/em\u003e, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over – it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.\u003c\/p\u003e\n\n\u003cp\u003eThis is the world of \u003cem\u003epre-suasion\u003c\/em\u003e, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say 'yes' even before they are asked. And as Cialdini reveals, it's a world you can master. If you understand the tools of pre-suasion, you will be better placed to win a debate, get support for an idea or cause, promote a campaign – even persuade yourself to do something you find difficult.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on the latest research, and packed with fascinating case studies, \u003cem\u003ePre-Suasion\u003c\/em\u003e is a masterclass in enhancing your powers of influence.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e'Mind-blowing.'\u003c\/em\u003e – Management Today\u003cbr\u003e\n\u003cem\u003e'Accessible and intellectually rigorous.'\u003c\/em\u003e – Books of the Year, The Times\u003cbr\u003e\n\u003cem\u003e'Fascinating, fluent and original.'\u003c\/em\u003e – Tim Harford, author of \u003cem\u003eThe Undercover Economist Strikes Back\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46337645183212,"sku":"9781847941435","price":27.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26141803482845.jpg?v=1743711023"},{"product_id":"influencia-influence-the-psychology-of-persuasion-by-robert-cialdini-9788491396901","title":"Influencia (Influence, the Psychology of Persuasion)","description":"Tienes en tus manos la obra maestra de la persuasión. Un libro extraordinario que te ayudará a ser más eficaz en el trabajo y en la vida diaria, a maximizar tu carisma, a mejorar tus relaciones y estrategias para convencer y llegar a acuerdos ventajosos, en definitiva, alcanzar el éxito a todos los niveles. En este manual definitivo, Cialdini explica, con rigor científico y de forma sencilla, cómo provocar en las personas la respuesta deseada y cómo protegerse ante intentos poco éticos de persuasión. Un compendio de sabiduría para convertirte en un hábil influyente.","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47397880037612,"sku":"9788491396901","price":55.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9717323485211.jpg?v=1773730018"},{"product_id":"influence-by-robert-cialdini-9780205609994","title":"Influence","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eInfluence: Science and Practice\u003c\/i\u003e is an examination of the psychology of compliance, uncovering which factors cause a person to say “yes” to another's request.\u003c\/p\u003e\n\n\u003cp\u003eWritten in a narrative style combined with scholarly research, Cialdini mixes evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other roles inside organisations that commonly use compliance tactics to get us to say “yes.”\u003c\/p\u003e\n\n\u003cp\u003eWidely used in classes and popular among people operating successfully in the business world, the eagerly awaited revision of \u003ci\u003eInfluence\u003c\/i\u003e reminds the reader of the power of persuasion.\u003c\/p\u003e\n\n\u003cp\u003eCialdini organises compliance techniques into six categories based on psychological principles that direct human behaviour: reciprocation, consistency, social proof, liking, authority, and scarcity.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47647937364204,"sku":"9780205609994","price":139.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780205609994-influence.jpg?v=1779245391"}],"url":"https:\/\/bookhero.pro\/collections\/robert-cialdini.oembed","provider":"Book Hero","version":"1.0","type":"link"}