{"title":"Rob Meyerson","description":"\u003cp\u003eRob Meyerson’s works explore the vibrant intersections of creativity, humour, and cultural expression. With a playful yet insightful approach, his books like \u003cem\u003eAB@C\u003c\/em\u003e and \u003cem\u003eDesigning Brand Identity\u003c\/em\u003e invite readers to appreciate the art of design and the personalities behind it.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for enthusiasts of arts and culture, his writing blends wit with a keen eye for visual storytelling, making his collection a captivating journey through the nuances of branding and creative identity.\u003c\/p\u003e","products":[{"product_id":"designing-brand-identity-by-rob-meyerson-9781119984818","title":"Designing Brand Identity","description":"\u003cp\u003e\u003cb\u003eRevised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIt’s harder than ever to be the brand of choice—in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. \u003c\/p\u003e\u003cp\u003eThe sixth edition of \u003ci\u003eDesigning Brand Identity\u003c\/i\u003e has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives. \u003c\/p\u003e\u003cp\u003eOrganized into three sections—brand fundamentals, process basics, and case studies—this revised edition includes: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOver 100 branding subjects, checklists, tools, and diagrams\u003c\/li\u003e\n\u003cli\u003eMore than 50 all-new case studies that describe goals, process, strategy, solutions, and results\u003c\/li\u003e\n\u003cli\u003eNew content on artificial intelligence, virtual reality, social justice, and evidence-based marketing\u003c\/li\u003e\n\u003cli\u003eAdditional examples of the best\/most important branding and design work of the past few years\u003c\/li\u003e\n\u003cli\u003eOver 700 illustrations of brand touchpoints\u003c\/li\u003e\n\u003cli\u003eMore than 400 quotes from branding experts, CEOs, and design gurus\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you’re the project manager for your company’s rebrand or you need to educate your staff or students about brand fundamentals, \u003ci\u003eDesigning Brand Identity\u003c\/i\u003e is the quintessential resource. From research to brand strategy, design execution to launch and governance, \u003ci\u003eDesigning Brand identity\u003c\/i\u003e is a compendium of tools for branding success and best practices for inspiration.\u003c\/p\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47288418402540,"sku":"9781119984818","price":102.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119984818.jpg?v=1770550971"},{"product_id":"abc-by-rob-meyerson-9781454955160","title":"AB@C","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis is a book of gramograms, little word puzzles where letters, numbers, and everyday symbols are spoken out loud to form words and sentences. Gramograms have been around for ages, but the first person to pair them with drawings was New Yorker cartoonist William Steig, in his classic 1968 book \u003cem\u003eCDB! (See the Bee!)\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003eThese days, with the ubiquitousness of shorthand texting and the familiar \u003cem\u003eat\u003c\/em\u003e symbol in email addresses, we all have a bit more gramogram experience, whether we realise it or not. \u003cem\u003eAB@C\u003c\/em\u003e builds on the form that Steig revolutionised with all-new gramograms—new words, new settings, and a few new symbols—each accompanied by a New Yorker style cartoon that gives comedic context for the caption. (For instance, the book's cover art, a drawing of a bumblebee in a boat on the ocean, helps reveal the translation of \u003cem\u003eAB@C\u003c\/em\u003e: \"A bee at sea.\")\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47429658542316,"sku":"9781454955160","price":44.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781454955160.jpg?v=1774560107"}],"url":"https:\/\/bookhero.pro\/collections\/rob-meyerson.oembed","provider":"Book Hero","version":"1.0","type":"link"}