{"title":"Rob Fitzpatrick","description":"\u003cp\u003eRob Fitzpatrick’s books offer practical guidance for entrepreneurs and professionals seeking to sharpen their communication and problem-solving skills. With a focus on real-world application, his works help readers navigate challenges in startups and workshops with clarity and confidence.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect insightful advice on customer conversations and effective workshop facilitation, delivered in a straightforward style that emphasises learning through doing. Fitzpatrick’s approach is ideal for those aiming to build better businesses and develop personal effectiveness.\u003c\/p\u003e","products":[{"product_id":"the-workshop-survival-guide-by-rob-fitzpatrick-9781071344378","title":"The Workshop Survival Guide","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eNeed to run a workshop? Your attendees are trusting you with their time and attention. What are you giving them in return?\u003c\/p\u003e\n\n\u003cp\u003eMost workshops don't work. They fail to deliver real results and they fail to keep the audience energetic and engaged. They're stressful to run and painful to attend.\u003c\/p\u003e\n\n\u003cp\u003eDesigning and running a brilliant workshop is easier than you think. It's not about flashy showmanship or natural charisma. Instead, it's about following a set of clear, simple rules for structuring and arranging the day.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDiscover and use key design principles such as:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNaturally refresh and maintain the audience's attention and energy by alternating the \"teaching format\" (e.g. lecture, small group discussion, hands-on practice) every 20 minutes and making strategic use of good breaks.\u003c\/li\u003e\n  \u003cli\u003eDramatically improve your educational impact by choosing an exercise which is properly matched to the type of knowledge\/skill\/wisdom currently being taught.\u003c\/li\u003e\n  \u003cli\u003eSave dozens of hours by beginning your design process with a simple \"skeleton\" of Learning Outcomes and timings rather than jumping straight into slides and materials.\u003c\/li\u003e\n  \u003cli\u003eFinish on time, every time, by intentionally designing flexible \"schedule springs\" into your session, allowing you to seamlessly adjust to delays and bad luck, and to ensure that everyone learns what they came for without running late.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe first half of \u003cem\u003eThe Workshop Survival Guide\u003c\/em\u003e covers everything you'll need to know about designing and refining the session itself. With a good design in hand, teaching a brilliant workshop goes from arduous to nearly automatic.\u003c\/p\u003e\n\n\u003cp\u003eThe second half of the book shifts from ahead-of-time design to day-of facilitation.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eLearn the essential facilitation needed to solve unexpected problems and run a smooth, stress-free workshop:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eReliable tools and tactics for crowd control, recovering attention, and shifting between tasks (without feeling like you're fighting against your audience).\u003c\/li\u003e\n  \u003cli\u003eClear guidance for picking the best room setup, and also improving a \"bad\" room to make the most of it.\u003c\/li\u003e\n  \u003cli\u003eSpotting and problem-solving the six major types of \"difficult\" attendees who are being either accidentally or intentionally disruptive (including the most common issue of bringing a hostile expert onto your side).\u003c\/li\u003e\n  \u003cli\u003eChecklists and reminders of what to bring, what to do, and when to do it, in order to ensure that nothing gets forgotten, overlooked, or lost.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAt no point in the book will we ask you to \"put on a big smile\" or \"project confidence\". That's fluffy nonsense which doesn't work. Instead, we'll give you clear, concrete tools for managing a crowd and seamlessly guiding everyone to an effective outcome.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhy we're the right authors to help you succeed\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eOver the last 15 years, we've designed and run a huge number of successful workshops (and a few major flops) covering every type of audience: executives, undergrads, MBAs, disadvantaged youths, busy professionals, and more. We've designed everything from 20-minute teasers to 3-month intensives, in locations ranging from Costa Rica and Qatar to London and Berlin.\u003c\/p\u003e\n\n\u003cp\u003eWe've taught for companies like HP and Deloitte and for universities like Oxford and NYU. We've built workshops for every price point, from free upskilling (paid for by the state or employer) through to $4000-per-seat premium events. We've taught casual sessions, with beer in hand and flip-flops on foot, through to formal, posh affairs with glitzy venues and high-end catering. \u003cstrong\u003eIn every case, no matter where it was located or who it was for, the process outlined in these pages worked.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003ePerhaps most importantly, we can teach you how to do this. We've trained up teachers from scratch who are now billing upwards of $5000 per day and getting invited back to teach again and again. This stuff isn't complicated.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Gardners Books Ltd","offers":[{"title":"Default Title","offer_id":46824786133228,"sku":"9781071344378","price":62.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11849273482569.jpg?v=1758088118"},{"product_id":"the-mom-test-by-rob-fitzpatrick-9781492180746","title":"The Mom Test","description":"\u003cp\u003e\u003cstrong\u003eThe Mom Test is a quick, practical guide that will save you time, money, and heartbreak.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThey say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask \u003cstrong\u003eanyone \u003c\/strong\u003e if your business is a good idea. It's a bad question and \u003cstrong\u003eeveryone will lie to you at least a little \u003c\/strong\u003e. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and \u003cstrong\u003eit's worth doing right \u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003eTalking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.\u003c\/p\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47398052462828,"sku":"9781492180746","price":62.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/099cfcf892599681c753263caf498569.jpg?v=1773781549"}],"url":"https:\/\/bookhero.pro\/collections\/rob-fitzpatrick.oembed","provider":"Book Hero","version":"1.0","type":"link"}