{"title":"Rita Carter","description":"\u003cp\u003eRita Carter's works offer clear and insightful explorations of the brain, blending accessible science with detailed understanding. Her books illuminate complex neurological concepts, making them engaging for readers interested in how the mind functions.\u003c\/p\u003e\n\n\u003cp\u003ePlaced at the intersection of \u003cem\u003eScience \u0026amp; Nature\u003c\/em\u003e and \u003cem\u003eHealth \u0026amp; Wellness\u003c\/em\u003e, her writing invites readers to deepen their knowledge of brain science while considering its impact on health and daily life.\u003c\/p\u003e","products":[{"product_id":"the-brain-in-minutes-by-rita-carter-9781786485793","title":"The Brain in Minutes","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe brain is considered the most complex structure in all of creation. But recent discoveries in neuroscience are now revealing the inner secrets of the brain – how it works, why it makes us who we are, and what happens when it goes wrong.\u003c\/p\u003e\n\n\u003cp\u003eThis cutting-edge and comprehensive guide explains why the human brain became so clever; how it controls everything from breathing, sleeping, and seeing to identity, imagination, pleasure, and pain; and what will happen when the brain integrates with computers or the latest genetic discoveries. Award-winning science writer Rita Carter also demystifies amnesia, multiple personalities, psychopathy, dreaming, hallucinations, addiction, autism, dyslexia, schizophrenia, dementia, and numerous other conditions of the mind.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Brain in Minutes\u003c\/em\u003e covers: the origin and anatomy of the brain; control of the body; mood and emotions; perception; consciousness; memory and learning; personality; intelligence and other higher functions; language; strange states of the mind; malfunctions, disease, and treatments; and the future of the brain. It also includes 200 high-tech scans, images, and diagrams that detail and explain the structure and workings of the amazing human brain.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46854912671980,"sku":"9781786485793","price":34.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781786485793.jpg?v=1759259138"},{"product_id":"the-brain-book-by-rita-carter-9780241666784","title":"The Brain Book","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eExplore the human brain and find out what we really know about the way it controls everything we think and do.\u003c\/p\u003e\n\n\u003cp\u003eThis new edition of the award-winning \u003cem\u003eThe Brain Book\u003c\/em\u003e uses the latest findings from neuroscience research and brain-imaging technology to take you on a journey into the human brain.\u003c\/p\u003e\n\n\u003cp\u003eCGI artworks and MRI scans reveal the brain's anatomy in unprecedented detail. Step-by-step sequences unravel and simplify complex processes, such as how nerves transmit signals and how memories are laid down and recalled. The book answers fundamental and compelling questions about the brain, such as what it means to be conscious and what happens in the brain when we're asleep.\u003c\/p\u003e\n\n\u003cp\u003eWritten by award-winning author Rita Carter, this is an accessible reference book to a fascinating part of the human body. Thanks to improvements in scanning technology, our understanding of the brain is changing fast. Now in its fourth edition, \u003cem\u003eThe Brain Book\u003c\/em\u003e draws on the latest information to provide a fascinating guide to one of science's most exciting frontiers.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":47082707779820,"sku":"9780241666784","price":65.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/d46ebf562543b55fc0272189db793308.jpg?v=1765311754"},{"product_id":"navigating-the-brain-by-rita-carter-9781739798871","title":"Navigating The Brain","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhat with consciousness and perception, memory and dementia, altered mental states and Artificial Intelligence, the modern landscape of brain science is an extraordinary place to explore. But how are you expected to navigate the complexities of this mysterious marvel?\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eNavigating the Brain\u003c\/em\u003e provides the map you need to start exploring seriously big ideas. A wealth of provocative questions prompt ‘short cut’ answers written by an expert author, with each one the setting-off point for instructions to help you plot your path through the maze of the mind.\u003c\/p\u003e\n\n\u003cp\u003eWith ‘one-stop’ graphics signposting a memorable idea for each topic, and ‘route map’ glossaries explaining key terms and their connections, \u003cem\u003eNavigating the Brain\u003c\/em\u003e is your expert guide to understanding the world of wonders cradled within your skull.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":48243329597676,"sku":"9781739798871","price":27.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781739798871-navigating-the-brain-1.jpg?v=1787983685"}],"url":"https:\/\/bookhero.pro\/collections\/rita-carter.oembed","provider":"Book Hero","version":"1.0","type":"link"}