{"title":"Rick Gering","description":"\u003cp\u003e\u003cstrong\u003eRick Gering\u003c\/strong\u003e offers insightful works that blend detailed knowledge with practical guidance, making his books valuable resources for readers seeking to deepen their understanding in various educational fields. His writing is characterised by clear explanations and an engaging style that supports both casual learners and dedicated students.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect thoughtfully curated content that fosters curiosity and encourages exploration. Whether you are looking into specific subjects or broadening your academic horizons, Gering’s books provide reliable reference points and enriching educational material.\u003c\/p\u003e","products":[{"product_id":"the-book-of-eastbay-by-art-juedes-9798892790697","title":"The Book of Eastbay","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eSneakers are a $100 billion business and a global obsession that started in the pages of a catalogue called \u003ci\u003eEastbay\u003c\/i\u003e.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis is a startup story unlike most you've read, but as instructive and inspiring as any of the rest. It's the story of two entrepreneurs with $4,000 worth of track shoes stuffed into an AMC Gremlin who eventually launched a mail-order catalogue, \u003ci\u003eEastbay\u003c\/i\u003e, that became a bible and a cultural icon to Gen X and Millennial kids. The catalogue was such a powerful and authentic tastemaker that pro athletes swore by it and a burgeoning generation of sneakerheads coveted it.\u003c\/p\u003e\n\n\u003cp\u003eThis is also the story of a company ahead of its time that understood the affirming power and cultural significance of sneakers. A company that mastered the mail-order business we take for granted today before most of us understood it. A company that never wavered from its mission as it grew fast, suffered massive setbacks, then grew even faster until the catalogue reached tens of millions of kids across the world.\u003c\/p\u003e\n\n\u003cp\u003eAnd this is the story of Art and Rick, born two days apart, bonded by the company they founded together and by a lifelong friendship that's lasted throughout a tumultuous, heady, difficult, exhilarating, frustrating, and ultimately profoundly rewarding career. Together they built a business that mattered, with as talented and devoted a team as any leaders could hope for.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eEastbay\u003c\/i\u003e, a generation of kids were encouraged to dream big and dream often, which is just what the founders were doing all along. This is their story.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47933296017644,"sku":"9798892790697","price":73.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9798892790697-the-book-of-eastbay.jpg?v=1783864583"}],"url":"https:\/\/bookhero.pro\/collections\/rick-gering.oembed","provider":"Book Hero","version":"1.0","type":"link"}