{"title":"Richard H. Thaler","description":"\u003cp\u003eRichard H. Thaler’s works explore the fascinating intersection of economics, psychology, and decision-making, offering unique insights into human behaviour. His books invite readers to question traditional assumptions, revealing how people often act in unexpected ways and how subtle changes can significantly influence choices.\u003c\/p\u003e\n\n\u003cp\u003eBlending rigorous research with engaging storytelling, Thaler’s writing is ideal for those interested in \u003cem\u003eself-improvement\u003c\/em\u003e, business strategy, and behavioural economics. His ideas challenge conventional wisdom and provide practical tools for navigating everyday decisions and complex economic environments.\u003c\/p\u003e","products":[{"product_id":"misbehaving","title":"Misbehaving","description":"\u003cdiv class=\"book-description\"\u003e\n\u003ci\u003eMisbehaving\u003c\/i\u003e by Richard H. Thaler is an enlightening dive into the human psyche through the lens of behavioural economics. Thaler, a renowned behavioural economist, exposes the irrational tendencies that often distort our thinking and showcases how these tendencies can profoundly impact our decision-making processes. Through a series of fascinating stories, data-driven observations, and groundbreaking experiments, Thaler uncovers the hidden forces that lead us to make less-than-logical choices in our daily lives.\n\n\u003cp\u003eWhy are we prone to valuing a €100 bottle of wine more when it's already in our possession than when we're contemplating buying it? This phenomenon, rooted in what's known as \"opportunity cost,\" highlights our inconsistent decision-making. Similarly, the \"endowment effect\" explains why we often value a free concert ticket worth hundreds of pounds more than the actual money we would receive from selling it.\u003c\/p\u003e\n\n\u003cp\u003eThaler, as one of the pioneering figures in behavioural economics, brings these abstract concepts to life with vivacity and clarity. He meticulously details his theories and findings, from the peculiar behaviours observed in controlled experiments to the real-world implications of cognitive biases. His narrative pulls back the curtain on human behaviour, illuminating the myriad ways our actions deviate from the logical, rational agent assumed in classical economics.\u003c\/p\u003e\n\n\u003cp\u003eThroughout \u003ci\u003eMisbehaving\u003c\/i\u003e, Thaler doesn't merely present problems; he also offers insights on how to sidestep these mental pitfalls. By understanding why we misbehave in economic terms, readers can learn to make smarter, more logical decisions, ultimately avoiding costly mistakes that arise from our inherent irrationality.\u003c\/p\u003e\n\n\u003cp\u003eFor anyone fascinated by the quirks of human behaviour, economics, or psychology, \u003ci\u003eMisbehaving\u003c\/i\u003e is a must-read. Thaler's engaging style, peppered with humour and real-world relevance, makes complex theories accessible and downright enjoyable.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45657996329196,"sku":"9780241951224","price":25.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780241951224.jpg?v=1724847647"},{"product_id":"nudge","title":"Nudge","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eNudge\u003c\/em\u003e by Richard H. Thaler and Cass R. Sunstein explores the fascinating mechanics behind everyday decision-making and how subtle interventions, or \"nudges,\" can steer people toward better choices without limiting their freedom. From the mundane to the highly significant, this groundbreaking book delves into how we choose what to buy, what to eat, how to invest, and even how to address global challenges like climate change.\u003c\/p\u003e\n\n\u003cp\u003eThis updated edition, packed with 66% new material, is even more relevant in today's world. Thaler and Sunstein tackle contemporary issues such as the COVID-19 pandemic, dietary habits, personal finance, retirement planning, medical care, and organ donation. The authors offer powerful new insights that will captivate both long-time fans and new readers. \u003c\/p\u003e\n\n\u003cp\u003eThe authors illustrate that humans are often susceptible to cognitive biases, leading to decisions that can make them poorer, less healthy, and less happy. Importantly, they highlight that no choice is ever presented in a completely neutral way. By understanding human thinking patterns, we can craft better frameworks that encourage choices beneficial for individuals, families, and society as a whole.\u003c\/p\u003e\n\n\u003cp\u003eUsing real-world examples and engaging anecdotes, Thaler and Sunstein demonstrate how carefully crafted nudges can guide people toward making wiser decisions—whether it’s saving more for retirement, eating healthier diets, or making environmentally friendly choices. Their analysis is rich with brilliant insights, yet delivered with a sense of levity that makes the book not only educational but also delightful to read.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eNudge\u003c\/em\u003e is more than a book; it’s a transformative approach that has influenced policymakers, businesses, and institutions globally. Readers will gain a new perspective on human behaviour and decision-making processes, along with practical tips for implementing effective nudges in their own lives and organisations.\u003c\/p\u003e\n\n\u003cp\u003eIf you've always been curious about why you make the choices you do, and how they can be improved, this updated edition of \u003cem\u003eNudge\u003c\/em\u003e offers a compelling and accessible guide. Join Thaler and Sunstein as they nudge us towards a future where making the right choice is easier for everyone.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House Distribution","offers":[{"title":"Default Title","offer_id":45746442895596,"sku":"9780141999937","price":21.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780141999937.jpg?v=1726686989"},{"product_id":"nudge-by-richard-h-thaler-9780300262285","title":"Nudge","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAn updated and refreshed edition of the groundbreaking book that shows how people can be nudged toward decisions that will improve their lives.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eSince the original publication of \u003cem\u003eNudge\u003c\/em\u003e more than a decade ago, the word \"nudge\" has entered the vocabulary of businesspeople, policymakers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 \"nudge units\" in governments around the world and countless groups of behavioural scientists in every part of the economy. It has taught us how to use thoughtful \"choice architecture\"—a concept the authors invented—to help us make better decisions for ourselves, our families, and our society.\u003c\/p\u003e\n\n\u003cp\u003eNow, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as the explosion of new research in numerous academic disciplines. It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives—COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and \"sludge\" (paperwork and other nuisances that we don’t want and keep us from getting what we do want)—all while honouring one of the cardinal rules of nudging: make it fun!\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46868737523948,"sku":"9780300262285","price":59.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/24620593482294.jpg?v=1759767502"},{"product_id":"the-winners-curse-by-alex-o-imas-9780241789681","title":"The Winner's Curse","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eNobel Prize winner Richard Thaler and rising star economist Alex Imas explore behavioural economics in this fully updated edition of the seminal work \u003cem\u003eThe Winner's Curse\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003eWhy do people cooperate with one another when they have no (selfish) motivation to do so? Why do we hold onto possessions of little value? And why is the winner of an auction so often disappointed?\u003c\/p\u003e\n\n\u003cp\u003eIn the original 1992 version of \u003cem\u003eThe Winner's Curse\u003c\/em\u003e, Richard Thaler introduced readers to behavioural economics, challenging the notion of traditional economics that people are selfish, rational optimisers and behave accordingly every time. Three decades later, Thaler has teamed up with economist Alex Imas to provide fresh insights in this fully updated edition. They revisit Thaler's original columns on economic anomalies, some written with collaborators like Daniel Kahneman and Amos Tversky, and explore how these anomalies hold up today.\u003c\/p\u003e\n\n\u003cp\u003eMany anomalies remain, whether in households saving for retirement (or not), professional golfers putting for millions of dollars, or shoppers at large retail chains. In this era of meme stocks and Dogecoin, it is hard to defend the view that financial markets are highly efficient. The good news, however, is that they have gotten funnier.\u003c\/p\u003e\n\n\u003cp\u003eWith both readability and rigour, \u003cem\u003eThe Winner's Curse\u003c\/em\u003e is approachable for anyone with even a cursory understanding of economics, without oversimplifying so that experts cannot read it without cringing. In the final chapter, the authors reflect on the field's progress and future. Thaler and Imas offer an updated classic even more relevant today to understand the true nature of decision-making in today's economy.\u003c\/p\u003e\n\n\u003cp\u003eThe website \u003ca href=\"https:\/\/www.thewinnerscurse.org\/\"\u003ewww.thewinnerscurse.org\u003c\/a\u003e provides a wealth of additional resources to accompany the book.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":47341457768684,"sku":"9780241789681","price":65.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/f7eb622bc97bb524f2ebb1b3f8bb3f69.jpg?v=1772220513"},{"product_id":"nudge-by-cass-r-sunstein-9780143137009","title":"Nudge","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eOnce again a \u003ci\u003eNew York Times\u003c\/i\u003e bestseller! First the original edition, and now the new \u003ci\u003eFinal Edition\u003c\/i\u003e.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eAn essential new edition—revised and updated from cover to cover—of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eMore than 2 million copies sold\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eSince the original publication of \u003cem\u003eNudge\u003c\/em\u003e more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 “nudge units” in governments around the world and countless groups of behavioural scientists in every part of the economy. It has taught us how to use thoughtful “choice architecture”—a concept the authors invented—to help us make better decisions for ourselves, our families, and our society.\u003c\/p\u003e\n\n\u003cp\u003eNow, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years, as well as an explosion of new research in numerous academic disciplines. To commit themselves to never undertaking this daunting task again, they are calling this the “final edition.” It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives—COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and “sludge” (paperwork and other nuisances we don’t want, and that keep us from getting what we do want)—all while honouring one of the cardinal rules of nudging: make it fun!\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ingram Book Company","offers":[{"title":"Default Title","offer_id":47647951421676,"sku":"9780143137009","price":54.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780143137009-nudge.jpg?v=1779246381"},{"product_id":"the-winners-curse-by-richard-h-thaler-9780141997711","title":"The Winner's Curse","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eNobel Prize winner Richard Thaler and rising star economist Alex Imas explore behavioural economics in this fully updated edition of the seminal work \u003cem\u003eThe Winner's Curse\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003eWhy do people cooperate with one another when they have no (selfish) motivation to do so? Why do we hold onto possessions of little value? And why is the winner of an auction so often disappointed?\u003c\/p\u003e\n\n\u003cp\u003eIn the original 1992 version of \u003cem\u003eThe Winner's Curse\u003c\/em\u003e, Richard Thaler introduced readers to behavioural economics, challenging the notion of traditional economics that people are selfish, rational optimisers and behave accordingly every time. Three decades later, Thaler has teamed up with economist Alex Imas to provide fresh insights in this fully updated edition. They revisit Thaler's original columns on economic anomalies, some written with collaborators like Daniel Kahneman and Amos Tversky, and explore how these anomalies hold up today.\u003c\/p\u003e\n\n\u003cp\u003eMany anomalies remain, whether in households saving for retirement (or not), professional golfers putting for millions of dollars, or shoppers at large retail chains. In this era of meme stocks and Dogecoin, it is hard to defend the view that financial markets are highly efficient. The good news, however, is that they have gotten funnier.\u003c\/p\u003e\n\n\u003cp\u003eWith both readability and rigour, \u003cem\u003eThe Winner's Curse\u003c\/em\u003e is approachable for anyone with even a cursory understanding of economics, without oversimplifying so that experts cannot read it without cringing. In the final chapter, the authors reflect on the field's progress and future. Thaler and Imas offer an updated classic even more relevant today to understand the true nature of decision-making in the current economy.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":47976839741676,"sku":"9780141997711","price":37.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780141997711-the-winner-s-curse.jpg?v=1784701017"}],"url":"https:\/\/bookhero.pro\/collections\/richard-h-thaler.oembed","provider":"Book Hero","version":"1.0","type":"link"}