{"title":"Renee Mauborgne","description":"\u003cp\u003eDiscover the transformative insights of Renee Mauborgne, a pioneering thinker in the realm of business strategy and innovation. Renowned for her groundbreaking work on creating new markets, Mauborgne co-authored the internationally acclaimed book, \u003cem\u003eBlue Ocean Shift\u003c\/em\u003e. This visionary text guides businesses to transcend competitive markets by crafting uncontested market spaces ripe with opportunity, a concept that has reshaped strategic thinking worldwide.\u003c\/p\u003e\n\n\u003cp\u003eIn addition to her renowned works, Mauborgne's contributions can be found in influential compilations like \u003cem\u003eHBR's 10 Must Reads on Strategy for Healthcare\u003c\/em\u003e. In these collections, articles by leading experts such as Michael E. Porter and Thomas H. Lee, MD, are featured alongside Mauborgne's impactful ideas, providing fresh perspectives and strategic insights tailored to healthcare, among other industries.\u003c\/p\u003e\n\n\u003cp\u003eOur selection of Renee Mauborgne's books offers invaluable wisdom in the fields of \u003cstrong\u003eBusiness \u0026amp; Entrepreneurship\u003c\/strong\u003e. Whether you're a seasoned professional looking to innovate or a curious reader eager to unlock new strategies, Mauborgne's works are essential reading for anyone interested in carving out new paths in today's competitive business landscape.\u003c\/p\u003e","products":[{"product_id":"blue-ocean-shift","title":"Blue Ocean Shift","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eBlue Ocean Shift\u003c\/em\u003e, authored by world-renowned professors W. Chan Kim and Renee Mauborgne, is a groundbreaking narrative that guides readers through the steps necessary to break free from fierce competition and create new markets. Following the immense success of their global bestseller \u003cem\u003eBlue Ocean Strategy\u003c\/em\u003e, which sold over 3.6 million copies, Kim and Mauborgne delve into over a decade of new research and practical applications to deliver a definitive guide that is both inspiring and highly pragmatic. This book is a must-read for anyone looking to move their organisation from highly competitive, cutthroat spaces—referred to as \"red oceans\"—to \"blue oceans\" of uncontested market space.\u003c\/p\u003e\n\n\u003cp\u003eThis New York Times and Wall Street Journal bestseller employs a blend of strategic insight and human psychology to demystify the process of market creation. The authors expertly illustrate how you can inspire confidence and foster a culture of innovation within your team or organisation, providing clear steps to transition from market competition to market creation. The book emphasises the crucial balance between disruption and non-disruptive creation, demonstrating that growth can be achieved without destabilising existing industries.\u003c\/p\u003e\n\n\u003cp\u003eThrough rich, all-new research and compelling examples, \u003cem\u003eBlue Ocean Shift\u003c\/em\u003e showcases how leaders across various industries, ranging from startups to large corporations, non-profits, and even national governments, successfully applied the book's strategies to open up new market spaces. Each case study illuminates the transformative process, revealing the triumphs and challenges faced along the way. These narratives provide not only inspiration but also concrete lessons on what works and what doesn’t when executing a blue ocean shift.\u003c\/p\u003e\n\n\u003cp\u003eFor leaders, managers, and entrepreneurs, \u003cem\u003eBlue Ocean Shift\u003c\/em\u003e serves as an invaluable resource filled with battle-tested lessons from the field. It teaches you how to avoid common pitfalls and equips you with tools to build confidence within your team so they can own and drive the shift. This book is indispensable for anyone committed to creating and realising a compelling future, empowering you to navigate your own blue ocean journey with resilience and success.\u003c\/p\u003e\n\n\u003cp\u003eBy fusing theoretical understanding with practical application, \u003cem\u003eBlue Ocean Shift\u003c\/em\u003e not only extends the seminal ideas of \u003cem\u003eBlue Ocean Strategy\u003c\/em\u003e but also anchors them in real-world experience and actionable steps, making it essential reading for anyone aiming to thrive in the modern business landscape.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":45719118512364,"sku":"9781509832217","price":42.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781509832217.jpg?v=1726116924"},{"product_id":"blue-ocean-strategy-enhanced-edition-by-renee-mauborgne-9798892793087","title":"Blue Ocean Strategy, Enhanced Edition","description":"\u003cp\u003e\u003cb\u003eOVER 4 MILLION COPIES SOLD\u003cbr\u003e\u003c\/b\u003e\u003cb\u003e\u003ci\u003eWALL STREET JOURNAL\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e AND\u003c\/b\u003e \u003cb\u003e\u003ci\u003eBUSINESSWEEK\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e BESTSELLER\u003cbr\u003eRECOGNISED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents  now expanded with new case studies on Nvidia and Taylor Swift.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn this perennial bestseller, recognised as one of the most iconic and impactful business books ever written, W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Lasting success, they argue, comes not from battling competitors but from creating 'blue oceans'  untapped market spaces ripe for growth.\u003c\/p\u003e\u003cp\u003eNow in its 20th anniversary, \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e is enhanced with timely, in-depth case studies on Nvidia and on Taylor Swift and a new preface from the authors that highlights the book's impact around the world and why the rise of AI only reinforces the importance of this monumental work today.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e presents a systematic approach and a variety of tools that any organisation can use to create and capture blue oceans. This enhanced edition includes:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA new preface by the authors, with highlights and insights from \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e's enduring impact on business\u003c\/li\u003e\n\u003cli\u003e'Nvidia's Market-Creating Blue Ocean Moves' case study, on how the company created a series of blue oceans across the semiconductor and AI industries and became one of the most valuable companies in the world\u003c\/li\u003e\n\u003cli\u003e'Taylor Swift's Blue Ocean Strategic Moves' case study, on the strategies Swift used to stand out and succeed in the crowded red ocean of the music industry as well as establish herself as a major force in the broader entertainment industry\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAn international phenomenon that upends traditional thinking about strategy, this landmark book will help you chart a bold new path into the future. Consider this your indispensable guide to creating uncontested market space  and making the competition irrelevant.\u003c\/p\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47288380850412,"sku":"9798892793087","price":69.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/21998813488914.jpg?v=1770546917"},{"product_id":"hbrs-10-must-reads-on-strategy-for-healthcare-featuring-articles-by-michael-e-porter-and-thomas-h-lee-md-by-w-chan-kim-9781633694309","title":"HBR's 10 Must Reads on Strategy for Healthcare (featuring articles by Michael E. Porter and Thomas H. Lee, MD)","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003ePrepare for an uncertain future with a solid vision and innovative practices.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIs your healthcare organisation spending too much time on strategy—with too little to show for it?\u003c\/p\u003e\n\n\u003cp\u003eIf you read nothing else on strategy, read these 10 articles. We've combed through hundreds of \u003cem\u003eHarvard Business Review\u003c\/em\u003e articles and selected the most important ones for healthcare professionals to help you catalyse your organisation's strategy development and execution.\u003c\/p\u003e\n\n\u003cp\u003eLeading strategy experts, such as Michael E. Porter, Jim Collins, W. Chan Kim, and Renee Mauborgne, provide the insights and advice you need to:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eUnderstand how the rules of corporate competition translate to the healthcare sector\u003c\/li\u003e\n    \u003cli\u003eCraft a vision for an uncertain future\u003c\/li\u003e\n    \u003cli\u003eSegment your market to better serve diverse patient populations\u003c\/li\u003e\n    \u003cli\u003eAchieve the best health outcomes—at the lowest cost\u003c\/li\u003e\n    \u003cli\u003eLearn what disruptive innovation means for healthcare\u003c\/li\u003e\n    \u003cli\u003eUse the Balanced Scorecard to measure your progress\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis collection of articles includes \"What Is Strategy?\" by Michael E. Porter; \"The Five Competitive Forces That Shape Strategy,\" by Michael E. Porter; \"Health Care Needs Real Competition,\" by Leemore S. Dafny and Thomas H. Lee; \"Building Your Company's Vision,\" by Jim Collins and Jerry I. Porras; \"Reinventing Your Business Model,\" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann; \"Will Disruptive Innovations Cure Health Care?\" by Clayton M. Christensen, Richard Bohmer, and John Kenagy; \"Blue Ocean Strategy,\" by W. Chan Kim and Renee Mauborgne; \"Rediscovering Market Segmentation,\" by Daniel Yankelovich and David Meer; \"The Office of Strategy Management,\" by Robert S. Kaplan and David P. Norton; and \"The Strategy That Will Fix Health Care,\" by Michael E. Porter and Thomas H. Lee.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47362617999596,"sku":"9781633694309","price":64.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18190583482769.jpg?v=1772897208"}],"url":"https:\/\/bookhero.pro\/collections\/renee-mauborgne.oembed","provider":"Book Hero","version":"1.0","type":"link"}