{"title":"Rachel E. Kranton","description":"\u003cp\u003e\u003cstrong\u003eRachel E. Kranton\u003c\/strong\u003e explores the intricate relationship between economics and social identity, offering insightful perspectives that challenge traditional economic theory. Her work delves into how personal and group identities influence economic decision-making, behaviour, and outcomes, making her writing essential for readers interested in the intersections of economics, sociology, and psychology.\u003c\/p\u003e\n\n\u003cp\u003eRooted in \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e, Kranton's books provide thought-provoking analysis for students, academics, and curious minds alike. Expect clear, rigorous exploration of concepts that reshape how we understand economic interactions within communities and institutions.\u003c\/p\u003e","products":[{"product_id":"identity-economics-by-george-a-akerlof-9780691152554","title":"Identity Economics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eIdentity Economics\u003c\/em\u003e provides an important and compelling new way to understand human behaviour, revealing how our identities—and not just economic incentives—influence our decisions.\u003c\/p\u003e\n\n\u003cp\u003eIn 1995, economist Rachel Kranton wrote future Nobel Prize-winner George Akerlof a letter insisting that his most recent paper was wrong. Identity, she argued, was the missing element that would help to explain why people—facing the same economic circumstances—would make different choices. This was the beginning of a fourteen-year collaboration—and of \u003cem\u003eIdentity Economics\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003eThe authors explain how our conception of who we are and who we want to be may shape our economic lives more than any other factor, affecting how hard we work, and how we learn, spend, and save. Identity economics is a new way to understand people's decisions—at work, at school, and at home.\u003c\/p\u003e\n\n\u003cp\u003eWith it, we can better appreciate why incentives like stock options work or don’t; why some schools succeed and others don’t; why some cities and towns don’t invest in their futures—and much, much more. \u003cem\u003eIdentity Economics\u003c\/em\u003e bridges a critical gap in the social sciences. It brings identity and norms to economics.\u003c\/p\u003e\n\n\u003cp\u003ePeople's notions of what is proper, and what is forbidden, and for whom, are fundamental to how hard they work, and how they learn, spend, and save. Thus people's identity—their conception of who they are, and of who they choose to be—may be the most important factor affecting their economic lives. The limits placed by society on people's identity can also be crucial determinants of their economic well-being.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47596643811564,"sku":"9780691152554","price":59.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780691152554-identity-economics.jpg?v=1777933856"}],"url":"https:\/\/bookhero.pro\/collections\/rachel-e-kranton.oembed","provider":"Book Hero","version":"1.0","type":"link"}