{"title":"Rabindra Ratan","description":"\u003cp\u003e\u003cstrong\u003eRabindra Ratan\u003c\/strong\u003e offers insightful works that delve into educational and reference themes, presenting complex ideas with clarity and depth. Readers can expect thoughtful explorations that stimulate the mind and enrich understanding across a range of topics.\u003c\/p\u003e\n\n\u003cp\u003eBooks such as \u003cem\u003eAvatars\u003c\/em\u003e exemplify Ratan's skill in blending informative content with engaging prose, making his collections valuable resources for both students and lifelong learners seeking to broaden their intellectual horizons.\u003c\/p\u003e","products":[{"product_id":"avatars-by-rabindra-ratan-9781509571017","title":"Avatars","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAvatars are everywhere – from virtual environments and social media filters to AI companions and deepfakes.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eAvatars\u003c\/em\u003e, media psychologist Rabindra Ratan draws from two decades of pioneering research to explain how avatars shape the way we think, feel, and connect in an increasingly mediated world. Through accessible theory and compelling examples, Ratan defines what avatars are across digital and physical forms, explores how people relate to them as extensions and partners of the self, and reveals how avatars influence human behaviour – often in ways we do not consciously recognise. Moving from the psychology of identification and customisation to the power of avatars for persuasion and influence, this book charts the past, present, and emerging future of human–avatar relationships.\u003c\/p\u003e\n\n\u003cp\u003eCombining rigorous analysis with personal insight from a career at the forefront of avatar research, this book offers a clear and engaging framework for understanding how our virtual selves are transforming not just media, but what it means to be human. \u003cem\u003eAvatars\u003c\/em\u003e is essential reading for students and researchers in Media, Communication, STS, Game Studies, Applied Psychology, Sociology, Cultural Studies, and Human–Computer Interaction.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":67807540347116,"sku":"9781509571017","price":37.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/c71c0153e3b26ea141189f5947326bc9.jpg?v=1792623534"}],"url":"https:\/\/bookhero.pro\/collections\/rabindra-ratan.oembed","provider":"Book Hero","version":"1.0","type":"link"}