{"title":"Professor Robert B. Cialdini","description":"\u003cp\u003eWelcome to the captivating world of Professor Robert B. Cialdini, a renowned expert in the fields of psychology and influence. His works are cherished across the globe for their insightful exploration of human behaviour, offering readers invaluable guidance in both personal and professional spheres.\u003c\/p\u003e\n\n\u003cp\u003eProfessor Cialdini's collection exemplifies the art of persuasion and its application in our daily interactions. These books are a treasure trove for anyone interested in self-help and personal development, as well as business and entrepreneurship. With titles like \u003cem\u003eThe Little Book of Yes\u003c\/em\u003e, \u003cem\u003eThe small BIG\u003c\/em\u003e, and \u003cem\u003eYes!\u003c\/em\u003e, you're invited to delve into strategies that enhance your ability to persuade and communicate effectively.\u003c\/p\u003e\n\n\u003cp\u003eThrough engaging narratives and evidence-based approaches, Cialdini's writing demystifies the science of influence in an accessible and practical manner. Whether you're eager to develop skills in personal influence or keen to leverage these insights in a business environment, his books are an essential addition to your reading list.\u003c\/p\u003e\n\n\u003cp\u003eExplore Professor Robert B. Cialdini's collection and unlock the potential of persuasive communication to transform your life and career.\u003c\/p\u003e","products":[{"product_id":"the-small-big-by-noah-goldstein-9781781252758","title":"The small BIG","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAt some point today you will have to influence or persuade someone—perhaps ask a colleague a favour, negotiate with a contractor, or get your spouse to put out the recycling. In \u003cem\u003eThe small BIG\u003c\/em\u003e, three heavyweights from the world of persuasion science and practice—Steve Martin, Noah Goldstein, and Robert Cialdini—describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.\u003c\/p\u003e\n\n\u003cp\u003eOffering deceptively simple suggestions and explaining the extensive scientific research behind them, \u003cem\u003eThe small BIG\u003c\/em\u003e presents over fifty small changes—from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. \u003cem\u003eThe small BIG\u003c\/em\u003e is full of surprising, powerful—and above all, tiny—changes that could mean the difference between failure and success.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46555954118892,"sku":"9781781252758","price":27.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/5228203482822.jpg?v=1750126492"},{"product_id":"yes-by-noah-goldstein-9781781257425","title":"Yes!","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eSince its publication in 2007, \u003cem\u003eYes!\u003c\/em\u003e has shown how small changes can make a big difference to everyone's powers of persuasion—both at work and at home.\u003c\/p\u003e\n\n\u003cp\u003eEvery day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home.\u003c\/p\u003e\n\n\u003cp\u003eCo-written by the world's most quoted expert on influence, Professor Robert Cialdini, \u003cem\u003eYes!\u003c\/em\u003e contains dozens of tips that you wouldn't want to miss out on—all of them scientifically proven to boost your powers of persuasion.\u003c\/p\u003e\n\n\u003cp\u003eThis special tenth-anniversary edition features ten new chapters of updated research and fresh secrets of persuasion. You will find out how to stop your listeners getting bored, what you can do on your commute to increase your influence, and why being second place is worse than being third. Whether you want someone to promote you, take their medicine, reduce their carbon footprint or even give you their vote, \u003cem\u003eYes!\u003c\/em\u003e shows how small changes in your approach can have a dramatic effect on your success.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46724235460844,"sku":"9781781257425","price":27.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/5274873482822.jpg?v=1754717982"},{"product_id":"the-little-book-of-yes-by-noah-goldstein-9781788160568","title":"The Little Book of Yes","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis travel-sized handbook will become your go-to key for ensuring that the world says 'yes' to you, your ideas, and your requests.\u003c\/p\u003e\n\n\u003cp\u003eWe all want to hear 'yes'. 'Yes' connects us to the world and carries us into the future. So why do we find it so hard to get others to agree? And how can we improve our chances?\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Little Book of Yes\u003c\/em\u003e contains 21 short essays that outline a range of effective persuasion strategies, each proven to increase the chances that someone will agree to your request. That someone could be a friend, a colleague, a partner, a lover, a manager, a sibling, a parent, even a stranger. The timeless principles and practical lessons in this collection can be used to tackle a variety of everyday challenges, from repairing a soured relationship to negotiating a higher fee for your work, from convincing a dithering friend to take action, to building your social network and personal brand.\u003c\/p\u003e\n\n\u003cp\u003eFull of wisdom from the leaders in influence, with carefully curated advice, this little book is essential reading for any freelancer, manager, entrepreneur, parent, or person who wants more from their world.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46868889370860,"sku":"9781788160568","price":18.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18134723482824.jpg?v=1759774683"}],"url":"https:\/\/bookhero.pro\/collections\/professor-robert-b-cialdini.oembed","provider":"Book Hero","version":"1.0","type":"link"}