{"title":"Professor Paul McGreevy","description":"\u003cp\u003eStep into the intriguing world of animal behaviour and science with the works of \u003cem\u003eProfessor Paul McGreevy\u003c\/em\u003e. A leading authority in veterinary science, Professor McGreevy leverages his extensive research and expertise to unravel the complexities of animal welfare and human-animal interactions. His insightful publications are perfect for those passionate about delving deeper into the intricate connections between humans and animals.\u003c\/p\u003e\n\n\u003cp\u003eIn this collection, you'll discover \u003cstrong\u003eCarrots and Sticks\u003c\/strong\u003e, a standout title that explores the psychology behind animal training. With an engaging and accessible writing style, Professor McGreevy offers readers an enlightening look at the principles of reinforcement and how they influence animal behaviour. His works are well-suited for both novices and seasoned practitioners who wish to enhance their understanding of science and nature.\u003c\/p\u003e\n\n\u003cp\u003eBrowse through this collection to find academically rich yet practically applicable insights that could transform our approach to animal care and training. Explore now and join a growing community of readers inspired by Professor McGreevy's profound knowledge and unwavering commitment to animal welfare.\u003c\/p\u003e","products":[{"product_id":"carrots-and-sticks-by-robert-boakes-9781921364150","title":"Carrots and Sticks","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eHave you ever wondered how a sheepdog, police horse, leopard or octopus is trained? \u003ci\u003eCarrots and Sticks\u003c\/i\u003e brings behavioural science to life, explaining animal training techniques in the language of learning theory. The first sections on instinct and intelligence, rewards and punishers are richly infused with examples from current training practice, and establish the principles that are explored later in the unique case studies.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on interviews with leading animal trainers, \u003ci\u003eCarrots and Sticks\u003c\/i\u003e offers 50 case studies that explore the step-by-step training of a wide variety of companion, working, and exotic animals. It reviews the preparation of animals prior to training and common pitfalls encountered.\u003c\/p\u003e\n\n\u003cp\u003eThe book's accessible style will challenge your preconceptions and simplify your approach to all animal-training challenges. This exciting text will prove invaluable to anyone with an interest, amateur or professional, in the general basics of animal training, as well as to students of psychology, veterinary medicine, agriculture, and animal science.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46997968978156,"sku":"9781921364150","price":64.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/2052623482872.jpg?v=1763201455"}],"url":"https:\/\/bookhero.pro\/collections\/professor-paul-mcgreevy.oembed","provider":"Book Hero","version":"1.0","type":"link"}