{"title":"Professor Anil Seth","description":"\u003cp\u003eWelcome to the enlightening world of \u003cem\u003eProfessor Anil Seth\u003c\/em\u003e, a distinguished thinker and academic renowned for his groundbreaking work in consciousness and cognitive science. As a leading figure in the realm of \u003cstrong\u003eScience \u0026amp; Nature\u003c\/strong\u003e, Professor Seth invites readers on a compelling journey through the intricate workings of the human mind.\u003c\/p\u003e\n\n\u003cp\u003eIn his profound works, such as \u003cem\u003eBeing You\u003c\/em\u003e, Professor Seth unravels the mysteries of consciousness, offering readers a fresh perspective on what it truly means to be human. His articulate and insightful approach makes complex scientific ideas accessible and engaging for a wide audience, whether you're a curious reader or a seasoned academic.\u003c\/p\u003e\n\n\u003cp\u003eProfessor Anil Seth's contributions to our understanding of the mind combine rigorous scientific inquiry with vivid storytelling, making his books a captivating addition to any collection. Dive into his world and explore the phenomena that define our very existence – you'll find yourself questioning and marvelling at the nature of consciousness itself.\u003c\/p\u003e","products":[{"product_id":"being-you","title":"Being You","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eBeing You\u003c\/em\u003e is not as simple as it sounds. Somehow, within each of our brains, billions of neurons work to create our conscious experience. How does this happen? Why do we experience life in the first person?\u003c\/p\u003e\n\n\u003cp\u003eAfter over twenty years researching the brain, world-renowned neuroscientist Anil Seth puts forward a radical new theory of consciousness and self. His unique theory of what it means to 'be you' challenges our understanding of perception and reality and it turns what you thought you knew about yourself on its head.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e'Beautifully written, crystal clear, deeply insightful.' - DAVID EAGLEMAN, author of \u003cem\u003eLivewired\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":45706130325740,"sku":"9780571337729","price":25.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780571337729.jpg?v=1725883555"},{"product_id":"being-you-by-professor-anil-seth-9780571337712","title":"Being You","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eConsciousness is the great unsolved mystery in our scientific understanding of the brain. Somewhere, somehow, inscribed in the brain is everything that makes you \u003cem\u003eyou\u003c\/em\u003e. But how do we grasp what happens in the brain to turn mere electrical impulses into the vast range of perceptions, thoughts, and emotions we feel from moment to moment?\u003c\/p\u003e\n\n\u003cp\u003eAnil Seth, one of Britain's leading neuroscientists, charts the developments in our understanding of consciousness, revealing radical interdisciplinary breakthroughs that must transform the way we think about the self. Drawing on his original research and collaborations with cognitive scientists, neuroscientists, psychiatrists, brain imagers, virtual reality wizards, mathematicians, and philosophers, he puts forward an exhilarating new theory about how we experience the world that should encourage us to view ourselves as less apart from and more a part of the rest of nature. Seth's revolutionary framework for consciousness will turn what you thought you knew about yourself on its head.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e'A brilliant beast of a book. A wide-ranging synthesis—pulling together disparate strands—from philosophy, science, literature, and personal experience. Seth proposes to explain not just what and how we are, but probably provocative for some folks, why we are the way we are. Why do we have the feeling of continually being the same person? (when obviously I, at least, am not) Why do we have this feeling of being self-aware? What is it for? Hugely inspirational.'\u003c\/em\u003e - DAVID BYRNE\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e'Few people are as well-positioned as Anil Seth to tackle the question of consciousness. Beautifully written, crystal clear, deeply insightful.'\u003c\/em\u003e - DAVID EAGLEMAN\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46520417943788,"sku":"9780571337712","price":34.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11053233482391.jpg?v=1748989829"}],"url":"https:\/\/bookhero.pro\/collections\/professor-anil-seth.oembed","provider":"Book Hero","version":"1.0","type":"link"}