{"title":"Pierre-Yves Donzé","description":"\u003cp\u003ePierre-Yves Donzé explores the intricate relationship between business, culture, and society with a keen analytical eye. His works delve into how time and status influence commercial practices, offering insightful perspectives on entrepreneurship and corporate history.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect thoughtfully researched studies that bridge education and business, combining historical context with contemporary relevance. Donzé’s writing illuminates the evolution of business concepts and the symbolic power behind economic phenomena.\u003c\/p\u003e","products":[{"product_id":"the-business-of-time-by-pierre-yves-donze-9781526176257","title":"The business of time","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eThe Business of Time\u003c\/i\u003e explores the evolution of the global watch industry from the mid-nineteenth century to the present, offering a comprehensive history of the sector.\u003c\/p\u003e\n\n\u003cp\u003eWatch production today is concentrated in three countries: Switzerland for luxury products, Japan for mid-range, and China for mass-produced. The industry is dominated by a dozen large companies, most of them organised on a global scale. However, a hundred years ago, the picture was quite different. Throughout the twentieth century, countries such as Great Britain, France, and the United States saw the industrial manufacture of watches disappear from their territory, while Hong Kong transitioned from a subcontractor to an intermediary between China and the world market.\u003c\/p\u003e\n\n\u003cp\u003eHighlighting the conditions that enabled watch production to spread around the globe, \u003ci\u003eThe Business of Time\u003c\/i\u003e explains how multinationals came to dominate the industry and how Swiss companies established themselves as the undisputed leader in luxury watches.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47599144599788,"sku":"9781526176257","price":114.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781526176257-the-business-of-time.jpg?v=1777974367"},{"product_id":"the-making-of-a-status-symbol-by-pierre-yves-donze-9781526188410","title":"The Making of a Status Symbol","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eReads like a thriller. An essential epic for anyone interested in Swiss economic history.\u003c\/strong\u003e \u003cstrong\u003e\u003cem\u003eLe Temps\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDiscover the fascinating story behind Rolex, the world's most iconic luxury watch brand. In \u003cem\u003eThe Making of a Status Symbol\u003c\/em\u003e, acclaimed business historian Pierre-Yves Donzé offers a captivating and deeply researched exploration of how a small Swiss watch company transformed itself into a global emblem of success, wealth and prestige.\u003c\/p\u003e\n\n\u003cp\u003eChallenging the myth that Rolex's dominance is solely due to superior craftsmanship, Donzé reveals the brand's strategic partnership with an American advertising agency and its genius for storytelling, which allowed it to turn a simple timepiece into a powerful status symbol. Spanning the twentieth century, this book provides a compelling case study of how creative industries have shaped consumer culture and the global luxury market.\u003c\/p\u003e\n\n\u003cp\u003eThis book is a must-read for anyone fascinated by fashion and luxury, the evolution of consumer culture or the power of branding. Whether you're a scholar, student or general reader intrigued by the enduring allure of Rolex, \u003cem\u003eThe Making of a Status Symbol\u003c\/em\u003e offers an engaging and insightful journey through the history of a brand that has become synonymous with excellence and success.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":48010631512300,"sku":"9781526188410","price":101.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781526188410-the-making-of-a-status-symbol.jpg?v=1785155089"}],"url":"https:\/\/bookhero.pro\/collections\/pierre-yves-donze.oembed","provider":"Book Hero","version":"1.0","type":"link"}