{"title":"Peter Ziebelman","description":"\u003cp\u003ePeter Ziebelman’s works delve into the transformative ideas that challenge traditional business approaches. His writing offers insightful perspectives on leadership and innovation, encouraging readers to rethink established patterns and embrace change.\u003c\/p\u003e\n\n\u003cp\u003eRooted in the realms of \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e, Ziebelman's books provide practical wisdom and fresh strategies for those looking to disrupt the status quo and cultivate growth in contemporary business environments.\u003c\/p\u003e","products":[{"product_id":"pattern-breakers","title":"Pattern Breakers","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003ePattern Breakers\u003c\/em\u003e by Mike Maples Jr and Peter Ziebelman is a ground-breaking exploration into the world of entrepreneurship that challenges conventional wisdom and provides a practical playbook for anyone looking to launch a start-up or create a new product. Based on years of extensive research and real-world examples, this book delves into the essence of what sets wildly successful companies apart from those that fail despite doing everything \"by the book.\"\u003c\/p\u003e\n\n\u003cp\u003eThe origins of \u003cem\u003ePattern Breakers\u003c\/em\u003e lie in the perplexing experiences of seasoned venture capitalist Mike Maples. Struggling to understand why some of his investments, such as companies like X (formerly Twitter), Twitch, and Okta, skyrocketed to success, while others, deemed \"most likely to succeed,\" faltered and closed their doors, Maples embarked on a deep investigation. Was it sheer dumb luck, or was there an unseen force that differentiated the successful from the mediocre?\u003c\/p\u003e\n\n\u003cp\u003eCollaborating with Stanford University's Peter Ziebelman, Maples discovered insights that defy accepted norms and overturn today's formulaic approach to entrepreneurship. They realised that the key to genuine breakthrough success lies in pattern-breaking ideas—innovations that radically alter traditional rules and are championed by independent-minded individuals with the courage to diverge from consensus thinking.\u003c\/p\u003e\n\n\u003cp\u003eThrough intriguing and entertaining storytelling, \u003cem\u003ePattern Breakers\u003c\/em\u003e vividly illustrates what distinguishes breakthrough ideas from those that initially seem promising but yield only mediocre results. The book reveals why some notions that may initially appear unworthy or even idiotic have the potential to radically change how people live and interact with the world.\u003c\/p\u003e\n\n\u003cp\u003eSafi Bahcall, author of \u003cem\u003eLoonshots\u003c\/em\u003e, praises the book as \"an indispensable guide to start-up success.\" Further acclaim comes from Annie Duke, author of \u003cem\u003eThinking in Bets\u003c\/em\u003e, who notes, \"\u003cem\u003ePattern Breakers\u003c\/em\u003e reveals how elite founders don't just navigate uncertainty—they harness it to redefine what's possible.\"\u003c\/p\u003e\n\n\u003cp\u003eRich with real-world examples and backed by meticulous research, \u003cem\u003ePattern Breakers\u003c\/em\u003e is a must-read for entrepreneurs, innovators, and anyone interested in understanding the dynamics of successful start-ups and game-changing products.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":45719374594284,"sku":"9781035055074","price":49.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781035055074.jpg?v=1726124506"},{"product_id":"pattern-breakers-by-peter-ziebelman-9781035055098","title":"Pattern Breakers","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003e‘The most important start-up book of the last ten years’ – Steve Blank, co-creator of the Lean Start-up movement\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBased on extensive research and real-world examples, \u003ci\u003ePattern Breakers\u003c\/i\u003e upends accepted wisdom about how to achieve breakthrough success, and provides a playbook for anyone launching a start-up or creating a new product.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003ePattern Breakers\u003c\/i\u003e had its roots in the time when Mike Maples, a seasoned venture capitalist, was stumped, unable to get a grip on why some businesses he funded – X (formerly Twitter), Twitch, and Okta, for example – took off, while others considered likely to succeed shut their doors despite seemingly doing everything right. Was it dumb luck that separated gold from dross?\u003c\/p\u003e\n\n\u003cp\u003eWhat Maples and Stanford University’s Peter Ziebelman discovered contradicts accepted wisdom and upends today’s formulaic approach to entrepreneurship. They learned that pattern-breaking ideas radically change the traditional rules and are driven by people with the independent-mindedness and courage to divert from the consensus.\u003c\/p\u003e\n\n\u003cp\u003eWith intriguing and entertaining storytelling based on a lifetime of experience, \u003ci\u003ePattern Breakers\u003c\/i\u003e vividly illustrates what differentiates breakthrough ideas from those that initially seem promising but meet with mediocre results, and why others that may initially seem unworthy – and even idiotic – end up radically changing how people live.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e‘An indispensable guide to start-up success’ – Safi Bahcall, author of \u003ci\u003eLoonshots\u003c\/i\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e‘Reveals how elite founders don’t just navigate uncertainty – they harness it to redefine what’s possible’ – Annie Duke, author of \u003ci\u003eThinking in Bets\u003c\/i\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":46761156608236,"sku":"9781035055098","price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/14071743482556.jpg?v=1756187650"},{"product_id":"pattern-breakers-by-mike-maples-jr-9781035055081","title":"Pattern Breakers","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003ePattern Breakers\u003c\/em\u003e has its roots in the time when Mike Maples, a seasoned venture capitalist, was stumped, unable to get a grip on why some businesses he funded—Twitter, Twitch, and Okta, for example—took off, while others, some deemed \"most likely to succeed,\" shut their doors despite doing everything right. Was it dumb luck that separated gold from dross?\u003c\/p\u003e\n\n\u003cp\u003eWhat Maples and Stanford University's Peter Ziebelman discovered contradicts accepted wisdom and upends today's formulaic approach to entrepreneurship: that one should look for a big open market, talk to prospective customers to find their highest needs, their \"pain points\" in that market, and then build what is missing.\u003c\/p\u003e\n\n\u003cp\u003eRather, patterns are broken and the potential for breakthrough opportunity created when inflection points—events that offer the potential for new empowering capabilities—are harnessed, transforming how people think, work, feel, and act.\u003c\/p\u003e\n\n\u003cp\u003eUber and Lyft, for example, broke the pattern of transportation by harnessing the power of the GPS-enabled smartphone. The Covid pandemic spurred telemedicine. Pattern-breaking ideas like these unlock different powers and radically change the rules, driven by people with the independent-mindedness and courage to divert from the consensus.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":48243616809196,"sku":"9781035055081","price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781035055081-pattern-breakers-1.jpg?v=1787987154"}],"url":"https:\/\/bookhero.pro\/collections\/peter-ziebelman.oembed","provider":"Book Hero","version":"1.0","type":"link"}