{"title":"Paul Waddy","description":"\u003cp\u003eExplore the works of Paul Waddy, a distinguished author in the realm of e-commerce and business strategies. Known for his insightful and practical guidance, Paul brings a wealth of knowledge to budding entrepreneurs and seasoned business professionals alike. His works provide actionable advice and real-world examples designed to enhance your online business ventures.\u003c\/p\u003e\n\n\u003cp\u003eAuthor of popular titles such as \u003cem\u003eSelling Online For Dummies\u003c\/em\u003e and \u003cem\u003eShopify For Dummies\u003c\/em\u003e, Paul Waddy offers readers a comprehensive roadmap to successful online selling and store management. Both books serve as essential resources for anyone looking to carve out a profitable niche in the digital marketplace.\u003c\/p\u003e\n\n\u003cp\u003eDelve into his expertly crafted guides to gain a deeper understanding of e-commerce platforms and the strategies that drive business growth in the ever-evolving online environment. Whether you're just starting out or looking to expand your existing business, Paul Waddy's books are invaluable resources that can help you achieve your entrepreneurial goals with confidence and proficiency.\u003c\/p\u003e","products":[{"product_id":"selling-online-for-dummies-by-paul-waddy-9780730394525","title":"Selling Online For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eTransform your ecommerce ideas into profitable reality with this page-turning new handbook\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eOnline shopping is more popular than ever, and ecommerce is now a multi-billion-pound industry. Isn’t it time for you to claim your share? If you’ve been wondering how to start an online business or get your current business thriving online, this comprehensive guide shares everything you need to know.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eSelling Online For Dummies\u003c\/i\u003e, ecommerce advisor and online shopping guru Paul Waddy shows you exactly how to get started in setting up your online shop. With an expert’s eye for business, and an easy-to-understand take on the technical stuff, Waddy takes you from digital start to finish as he discusses topics like:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eFinding hot products to sell, working with suppliers and managing your inventory\u003c\/li\u003e\n    \u003cli\u003eBuilding a website from scratch by choosing the right developer and platform\u003c\/li\u003e\n    \u003cli\u003eMarketing your site with smart SEO, paid ads, and organic marketing strategies on Google, Instagram, Facebook and TikTok\u003c\/li\u003e\n    \u003cli\u003eUnderstanding the user experience and creating happy, loyal customers\u003c\/li\u003e\n    \u003cli\u003eDealing with payments, currencies, taxes and duties\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIt’s time to take advantage of the commercial opportunities waiting for you online. \u003ci\u003eSelling Online For Dummies\u003c\/i\u003e is a must-read that will help you turn your great idea from virtual to reality.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":46796719685868,"sku":"9780730394525","price":32.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/731333482448.jpg?v=1757104175"},{"product_id":"shopify-for-dummies-by-paul-waddy-9780730394457","title":"Shopify For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eLaunch a successful online store in moments with the help of the most popular ecommerce platform on the planet.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eAs the platform of choice for over 1 million businesses in over 175 countries, Shopify powers everything from small local stores to multi-million-dollar ecommerce operations. There's no question you can make it work for you. But how can you get started?\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eShopify For Dummies\u003c\/em\u003e, ecommerce executive, adviser, and speaker Paul Waddy wastes no time showing you how to create and open a thriving online store. You can do it all, from marketing and customer engagement to payments and shipping.\u003c\/p\u003e\n\n\u003cp\u003eThe book will help you:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eManage and market your inventory, including how to create collections and upload multiple products and images with a single click.\u003c\/li\u003e\n    \u003cli\u003eLearn to market to the right people at the right time in the right way, through platforms like Facebook and Google.\u003c\/li\u003e\n    \u003cli\u003eDiscover how to make the most of Shopify’s countless and powerful features, like email subscriber collection, tags, payment and currency options, shipping rules, and its in-depth analytics dashboard.\u003c\/li\u003e\n    \u003cli\u003eSet shipping prices and rules, and create shipping accounts with Australia Post.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for anyone who's ever dreamed of getting their own online store off the ground, \u003cem\u003eShopify For Dummies\u003c\/em\u003e helps you unlock the full potential of the most popular ecommerce platform in the world today.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":46796722831596,"sku":"9780730394457","price":34.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/730653482448.jpg?v=1757104315"}],"url":"https:\/\/bookhero.pro\/collections\/paul-waddy.oembed","provider":"Book Hero","version":"1.0","type":"link"}