{"title":"Paul W. Farris","description":"\u003cp\u003ePaul W. Farris specialises in books that deepen the understanding of marketing principles through rigorous analysis and practical application. His works, such as \u003cem\u003eMarketing Analytics\u003c\/em\u003e, explore data-driven strategies to help readers grasp the complexities of consumer behaviour and market research.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for students and professionals alike, the collection offers insightful resources grounded in education and reference. Readers can expect thorough exploration of marketing metrics and methods, crafted to enhance decision-making and strategic planning.\u003c\/p\u003e","products":[{"product_id":"marketing-analytics-by-paul-w-farris-9780813945156","title":"Marketing Analytics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe authors of the pioneering \u003cem\u003eCutting-Edge Marketing Analytics\u003c\/em\u003e return to the vital conversation of leveraging big data with \u003cem\u003eMarketing Analytics: Essential Tools for Data-Driven Decisions\u003c\/em\u003e, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making.\u003c\/p\u003e\n\n\u003cp\u003eThe book presents actual cases and data, allowing readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and question the link between marketing plans and customer behaviour. Dealing with actual scenarios sheds light on the most pressing marketing questions, such as setting the optimal price for one's product or designing effective digital marketing campaigns.\u003c\/p\u003e\n\n\u003cp\u003eBig data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximise marketing efforts.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47934132125932,"sku":"9780813945156","price":88.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780813945156-marketing-analytics.jpg?v=1783898390"}],"url":"https:\/\/bookhero.pro\/collections\/paul-w-farris.oembed","provider":"Book Hero","version":"1.0","type":"link"}