{"title":"Paul Lancaster","description":"\u003cp\u003eWelcome to the Paul Lancaster collection at our online bookstore, where you will discover a wealth of knowledge and practical insights tailored for small business owners and entrepreneurs. Paul Lancaster is a respected author and expert in business and entrepreneurship, renowned for his ability to simplify complex marketing concepts for everyday use.\u003c\/p\u003e\n\n\u003cp\u003ePaul's groundbreaking work, \u003cem\u003eSmall Business Marketing For Dummies\u003c\/em\u003e, serves as a comprehensive guide for those looking to elevate their business presence. His expertise is not just limited to theory; Paul provides actionable strategies and step-by-step instructions that empower budding entrepreneurs and seasoned business owners alike.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are taking your first steps into the world of business or seeking to refine your marketing strategies, Paul Lancaster's books offer invaluable support and guidance. Explore his collection today to unlock the potential of your small business ventures.\u003c\/p\u003e","products":[{"product_id":"small-business-marketing-for-dummies-by-paul-lancaster-9781118730775","title":"Small Business Marketing For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eSmall Business Marketing For Dummies\u003c\/i\u003e helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message—all at little or no cost. It shows you how to build your company’s profile, attract new customers, and keep them coming back for more.\u003c\/p\u003e\n\n\u003cp\u003eInside you will learn how to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCreate an achievable marketing plan\u003c\/li\u003e\n  \u003cli\u003eUse social media and the web to attract and keep customers\u003c\/li\u003e\n  \u003cli\u003eCommunicate with your customers through winning emails, newsletters, blogs, and more\u003c\/li\u003e\n  \u003cli\u003eMake use of affordable advertising solutions in print and other media\u003c\/li\u003e\n  \u003cli\u003eGet great PR for your business\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46868586529004,"sku":"9781118730775","price":40.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/8254813482586.jpg?v=1759760475"}],"url":"https:\/\/bookhero.pro\/collections\/paul-lancaster.oembed","provider":"Book Hero","version":"1.0","type":"link"}