{"title":"Paul Cherry","description":"\u003cp\u003e\u003cstrong\u003ePaul Cherry\u003c\/strong\u003e offers insightful strategies and practical guidance for sales professionals seeking to refine their approach and improve results. His books delve into mastering the art of selling through effective communication, emphasising the power of asking the right questions and building genuine client relationships.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect a blend of motivational advice and actionable techniques tailored for anyone aspiring to excel in sales or enhance their business acumen within competitive markets. Cherry's work stands out for its clarity and focus on ethical, results-driven selling.\u003c\/p\u003e","products":[{"product_id":"the-ultimate-sales-pro-by-paul-cherry-9780814438954","title":"The Ultimate Sales Pro","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eIn today's fast-paced world, salespeople receive little, if any, coaching or mentoring support. However, when the sales professional opens up, the customer will respond accordingly. Learn how to take back ownership of your sales career and sales future!\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMost salespeople are motivated by the next yes, the next contract, the next lead. They are too busy to look beyond the immediate to focus on the larger view—honing the selling skills and knowledge critical for long-term success.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eThe Ultimate Sales Pro\u003c\/em\u003e, you will learn how to:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eCultivate an entrepreneurial mindset to create a boundary-less career.\u003c\/li\u003e\n    \u003cli\u003eShorten your sales cycle.\u003c\/li\u003e\n    \u003cli\u003eAchieve \"sales greatness\" by going beyond how to sell and get answers to why you sell.\u003c\/li\u003e\n    \u003cli\u003eAlign yourself with the right people who share and embrace your values.\u003c\/li\u003e\n    \u003cli\u003eMove forward by being the toughest boss you ever had, and stop relying on others to push you.\u003c\/li\u003e\n    \u003cli\u003eDream big—don't settle for what's comfortable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eThe Ultimate Sales Pro\u003c\/em\u003e provides the tools and know-how to succeed by inspiring sales pros to take ownership of their careers and not wait or hope for their company to pave the way. It challenges you to be genuine, open up, and be vulnerable—to get deep, get true, get \"more real\" with who you are!\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":46652612739308,"sku":"9780814438954","price":58.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26687713482477.jpg?v=1752417532"},{"product_id":"questions-that-sell-by-paul-cherry-9780814438701","title":"Questions That Sell","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eIf you ask the right questions, then you’ll get the sale every time.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eAs a salesperson, your product knowledge is extensive but that's not enough. If you fail to ask the right questions—the ones that uncover a customer's real needs—you will never close the deal.\u003c\/p\u003e\n\n\u003cp\u003eTop sales effectiveness expert and author Paul Cherry reveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than price, and increase your success rate as a result.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eQuestions That Sell\u003c\/em\u003e, Cherry shares material on how to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDiscover hidden customer needs and motivations\u003c\/li\u003e\n  \u003cli\u003eReinvigorate a stale relationship\u003c\/li\u003e\n  \u003cli\u003eSoothe anxious buyers\u003c\/li\u003e\n  \u003cli\u003eAccelerate the decision process\u003c\/li\u003e\n  \u003cli\u003eUpsell and cross-sell so you no longer leave money on the table\u003c\/li\u003e\n  \u003cli\u003eUse questions to qualify prospects (without insulting them)\u003c\/li\u003e\n  \u003cli\u003eAnd much more\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eQuestions That Sell\u003c\/em\u003e is packed with powerful examples, exercises, and hundreds of sample questions for a wide range of buyer interactions. Success is yours for the asking. Smart questioning will get you there.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":47934194254060,"sku":"9780814438701","price":58.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780814438701-questions-that-sell.jpg?v=1783903752"}],"url":"https:\/\/bookhero.pro\/collections\/paul-cherry.oembed","provider":"Book Hero","version":"1.0","type":"link"}