{"title":"Paul Cheek","description":"\u003cp\u003e\u003cstrong\u003ePaul Cheek\u003c\/strong\u003e offers insightful guidance for aspiring and established entrepreneurs alike. His works delve into the practical strategies and disciplined approaches necessary to build and grow successful businesses in today’s competitive landscape.\u003c\/p\u003e\n\n\u003cp\u003eWith a focus on actionable tactics and startup methodologies, Cheek’s books provide a clear roadmap for innovation and sustainable growth. Readers can expect a blend of strategic thinking and hands-on advice that inspires confident decision-making in business ventures.\u003c\/p\u003e","products":[{"product_id":"disciplined-entrepreneurship-bundle-includes-disciplined-entrepreneurship-expanded-updated-disciplined-entrepreneurship-startup-tactics-by-paul-cheek-9781394254231","title":"Disciplined Entrepreneurship Bundle: Includes Disciplined Entrepreneurship, Expanded \u0026 Updated + Disciplined Entrepreneurship Startup Tactics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eProven insights for jumpstarting your entrepreneurial career—and the hands-on tools you need to put them into action\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eNow you can get the newly revised and expanded bestselling \u003cem\u003eDisciplined Entrepreneurship\u003c\/em\u003e and the hands-on companion volume, \u003cem\u003eDisciplined Entrepreneurship: Startup Tactics\u003c\/em\u003e, in one convenient bundle. \u003cem\u003eDisciplined Entrepreneurship\u003c\/em\u003e is an award-winning book that has helped hundreds of thousands of entrepreneurs improve their chances of success. Author and entrepreneurship guru Bill Aulet systematically walks readers through exactly how to create a successful startup. Inside, you’ll find a proven 24-step framework that any entrepreneur can apply immediately. Pair that with the actionable field guide that is \u003cem\u003eStartup Tactics\u003c\/em\u003e, and you’ve got a one-stop resource for taking your business idea to the next level.\u003c\/p\u003e\n\n\u003cp\u003eBuilding on the ideas presented in \u003cem\u003eDisciplined Entrepreneurship\u003c\/em\u003e, Paul Cheek delivers a set of solutions for advancing your company to its next stage of growth, transforming your great idea into a functional, funded, and staffed startup in \u003cem\u003eDisciplined Entrepreneurship: Startup Tactics\u003c\/em\u003e. From how to conduct advanced market research to how to build your first products and sell to your first customers, this down-and-dirty resource lets you maximize your impact with limited resources. With this bundle you can:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eGain an understanding of the craft of entrepreneurship, avoid the most common reasons for failure, and set yourself up for success\u003c\/li\u003e\n  \u003cli\u003eSee why the best idea or product is no assurance at all that you will win—there is much more\u003c\/li\u003e\n  \u003cli\u003eLearn effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions\u003c\/li\u003e\n  \u003cli\u003eDiscover methods for equity distribution that minimize conflict and maximize investor return\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAn invaluable resource for founders and entrepreneurs, \u003cem\u003eDisciplined Entrepreneurship\u003c\/em\u003e and \u003cem\u003eDisciplined Entrepreneurship: Startup Tactics\u003c\/em\u003e will also benefit any professional working at an early-stage startup or launching new products.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854457032940,"sku":"9781394254231","price":144.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394254231.jpg?v=1759242656"},{"product_id":"disciplined-entrepreneurship-startup-tactics-by-paul-cheek-9781394223350","title":"Disciplined Entrepreneurship Startup Tactics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA hands-on, practical roadmap to get from great idea to successful company\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eDisciplined Entrepreneurship: Startup Tactics\u003c\/i\u003e, renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship, Paul Cheek, delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling \u003ci\u003eDisciplined Entrepreneurship\u003c\/i\u003e, the author provides a comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.\u003c\/p\u003e\n\n\u003cp\u003eThis is not a theoretical book. You’ll find ground-level, down-and-dirty entrepreneurial tactics—like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products—that keep your firm growing. These tactics maximise your impact with limited resources. You’ll also discover:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eEffective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions\u003c\/li\u003e\n    \u003cli\u003eTactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product\u003c\/li\u003e\n    \u003cli\u003eMethods for equity distribution that minimise conflict and maximise investor return\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAn invaluable resource for founders and entrepreneurs, \u003ci\u003eDisciplined Entrepreneurship: Startup Tactics\u003c\/i\u003e will also benefit any professional working at an early-stage startup or launching new products, looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854457098476,"sku":"9781394223350","price":70.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394223350.jpg?v=1759242667"},{"product_id":"no-one-works-here-by-paul-cheek-9781394435418","title":"No One Works Here","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eNavigate the structural revolution transforming how organisations form, scale, and compete\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe risk isn't AI replacing people – it's AI-enabled companies replacing entire organisations. \u003ci\u003eNo One Works Here\u003c\/i\u003e reframes the organisation itself, showing how AI functions as active nodes inside every enterprise. MIT Sloan Senior Lecturer Paul Cheek positions AI as a structural revolution mechanising cognition, giving rise to a new archetype: the AI-Driven Enterprise.\u003c\/p\u003e\n\n\u003cp\u003eThe book moves systematically from threat to action. Readers confront existential risks to traditional models, gain conceptual clarity on AI-redefined structures, then explore opportunities across entrepreneurship, private equity, and government. Practical frameworks include the AI Opportunity Matrix and AIDE Institute research on successful implementation, showing how AI compresses timelines and why distribution becomes the bottleneck when everyone can build.\u003c\/p\u003e\n\n\u003cp\u003eReaders will also find:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eA complete framework for understanding AI-Driven Enterprises (AIDEs) and their economics, showing how companies operate when they run on shared human and machine intelligence\u003c\/li\u003e\n  \u003cli\u003eEvidence-based adoption strategies from AIDE Institute research that demonstrate what successful early adopters are doing differently\u003c\/li\u003e\n  \u003cli\u003eSector-specific guidance for applying AI in deep tech, medtech, pharma, and private equity to reduce R\u0026amp;D friction and transform investment playbooks\u003c\/li\u003e\n  \u003cli\u003eThe 4 C's framework for developing an AI-ready workforce focused on creativity, critical thinking, communication, and curiosity\u003c\/li\u003e\n  \u003cli\u003eActionable starting points including the practical tinker time exercise that helps leaders and entrepreneurs begin individual experimentation today\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003ci\u003eNo One Works Here\u003c\/i\u003e is essential reading for executives, managers, entrepreneurs, and educators navigating the shift to intelligent systems. Combining urgent competitive analysis with practical frameworks, it equips leaders to build companies that thrive when intelligence organises itself and leadership becomes defining intent.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47650567913708,"sku":"9781394435418","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394435418-no-one-works-here.jpg?v=1779327416"}],"url":"https:\/\/bookhero.pro\/collections\/paul-cheek.oembed","provider":"Book Hero","version":"1.0","type":"link"}