{"title":"Pat Spenner","description":"\u003cp\u003eWelcome to our Pat Spenner collection, where business insights and entrepreneurial spirit converge. Pat Spenner is renowned for his profound understanding of the modern business landscape, offering critical guidance to those looking to navigate today's challenging market dynamics. His works are particularly popular among professionals seeking to refine their approach to customer relations and strategic decision-making.\u003c\/p\u003e\n\n\u003cp\u003eOne of the standout titles in this collection is \u003cem\u003eThe Challenger Customer\u003c\/em\u003e, a remarkable book that delves into the intricacies of customer engagement. Through comprehensive analysis and actionable strategies, Spenner and his co-authors guide readers in understanding and influencing key decision-makers within their customer base. This book is a cornerstone for those in sales and marketing, aiming to transform the way their organisations interact with customers.\u003c\/p\u003e\n\n\u003cp\u003eEach book in this category is a treasure trove of practical advice grounded in real-world case studies. Whether you are an aspiring entrepreneur, a seasoned business leader, or simply eager to enhance your professional skills, the Pat Spenner collection offers invaluable insights to empower your journey in the business and entrepreneurship arena.\u003c\/p\u003e","products":[{"product_id":"the-challenger-customer-by-brent-adamson-9780241196564","title":"The Challenger Customer","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe long-awaited sequel to the bestselling sales classic \u003cem\u003eThe Challenger Sale\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003eThe Challenger Sale team are back and this time they reveal something even more game-changing: the highest-performing sales teams don't focus on friendly, attentive customers. They target challenger customers.\u003c\/p\u003e\n\n\u003cp\u003eChallenger customers are sceptical, less interested in meeting, and indifferent. But they also have the persuasive skill and will to challenge their own organisations on your behalf and get the deal to the finish line. Based on new CEB research from thousands of B2B marketers, sellers, and buyers around the world, \u003cem\u003eThe Challenger Customer\u003c\/em\u003e shows you how to find these 'mobilizers' and equip them with the tools they need to champion the deal until it's completed.\u003c\/p\u003e\n\n\u003cp\u003eIt is your essential blueprint to making the deal again and again.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46337671725292,"sku":"9780241196564","price":35.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/23764973482273.jpg?v=1743712706"}],"url":"https:\/\/bookhero.pro\/collections\/pat-spenner.oembed","provider":"Book Hero","version":"1.0","type":"link"}