{"title":"Owen Fitzpatrick","description":"\u003cp\u003eOwen Fitzpatrick offers insightful works that explore the power of the mind and practical techniques for personal transformation. His books, such as \u003cem\u003eInner Propaganda\u003c\/em\u003e and \u003cem\u003eThe Ultimate Introduction to NLP\u003c\/em\u003e, delve into self-awareness and the ways to master communication and thought patterns.\u003c\/p\u003e\n\n\u003cp\u003eReaders seeking guidance on self-help and personal development will find Fitzpatrick’s approach both accessible and thought-provoking. His writing encourages a deeper understanding of how to build a successful and fulfilling life through proven psychological strategies.\u003c\/p\u003e","products":[{"product_id":"the-ultimate-introduction-to-nlp-how-to-build-a-successful-life-by-richard-bandler-9780007497416","title":"The Ultimate Introduction to NLP: How to build a successful life","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eRichard Bandler, co-creator of NLP and the man who inspired Paul McKenna to greatness, collaborates with Alessio Roberti and Owen Fitzpatrick to reveal how to unleash your true potential and transform your life.\u003c\/p\u003e\n\n\u003cp\u003eRichard Bandler – the world-renowned co-creator of NLP who has helped millions around the world change their lives for the better – has teamed up with Italian NLP Master Trainer Alessio and co-founder of the Irish Institute of NLP Owen, to craft a simple yet engaging story of one man’s personal change and discovery, to help readers understand the remarkable principles of NLP.\u003c\/p\u003e\n\n\u003cp\u003eInspiring and easy-to-read, this fable recreates the experience of being at a workshop with Bandler. Rather than explaining the theories, \u003cem\u003eThe Ultimate Introduction to NLP\u003c\/em\u003e illustrates the principles and simple techniques that Bandler has developed over the past 35 years in action.\u003c\/p\u003e\n\n\u003cp\u003eThis inspirational book gives you the tools to change your life, overcoming the things that are holding you back: your phobias, depression, habits, psychosomatic illnesses or learning disorders.\u003c\/p\u003e\n\n\u003cp\u003eThrough the simple techniques of NLP, you too can become a strong, happy, successful person and achieve your goals.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe must-have self-help book!\u003c\/em\u003e Paul McKenna\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":46556106621164,"sku":"9780007497416","price":27.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/17894063482190.jpg?v=1750134780"},{"product_id":"inner-propaganda-by-owen-fitzpatrick-9781646872442","title":"Inner Propaganda","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eRight now, your brain is selling you a story about who you are, what's true, and what you should believe.\u003c\/strong\u003e And you're buying it, even when it sabotages your success.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eInner Propaganda\u003c\/em\u003e, psychologist Owen Fitzpatrick reveals the internal persuasion system shaping your thoughts, your decisions, and your reality. After decades studying external propaganda, from witnessing first-hand modern influence operations in North Korea, Afghanistan, and Washington D.C., to analysing the incredible double agent who helped change the outcome of World War II, Fitzpatrick reached a startling conclusion:\u003c\/p\u003e\n\n\u003cp\u003eThe same tactics that sway nations also operate inside each of us.\u003c\/p\u003e\n\n\u003cp\u003eYour mind has its own propaganda machine. It manufactures certainty, reinforces old narratives, and keeps you loyal to beliefs that no longer serve you. And in an era of infinite information and AI-generated content, these internal distortions intensify—making it nearly impossible to distinguish between genuine insight and manufactured conviction.\u003c\/p\u003e\n\n\u003cp\u003eBut understanding your own propaganda is the key to understanding everyone else's. Once you see how your brain manipulates you, you finally understand why others believe what they believe. As the current media landscape fragments our relationships, this can help you bridge divides rather than deepen them.\u003c\/p\u003e\n\n\u003cp\u003eTo do this, he offers a deceptively simple framework: \u003cstrong\u003eFeels Right, Fits In, Makes Sense\u003c\/strong\u003e—three forces that explain why ideas take hold, why we cling to them even when they harm us, and how to reshape beliefs that actually support better mental health, clearer decision-making, and stronger leadership.\u003c\/p\u003e\n\n\u003cp\u003eFitzpatrick's insights come from deep research and lived experience. Early struggles with mental health set him on a lifelong path to understand how beliefs form and how they can change—a journey that led him to study the science of influence at Harvard and MIT and advise organisations across 33 countries. Through that work, he explains:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eWhy the inner voice you trust most might be lying to you\u003c\/li\u003e\n    \u003cli\u003eWhy smart leaders make terrible decisions\u003c\/li\u003e\n    \u003cli\u003eWhy teams resist great strategies\u003c\/li\u003e\n    \u003cli\u003eWhy the harder you argue, the more people dig in\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eYour inner story war never ends.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBut now, you can choose which side wins.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47745286799596,"sku":"9781646872442","price":69.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/012ecf85406f5efca69e3dfc7c0ecce9.jpg?v=1782167056"}],"url":"https:\/\/bookhero.pro\/collections\/owen-fitzpatrick.oembed","provider":"Book Hero","version":"1.0","type":"link"}