{"title":"Ori Brafman","description":"\u003cp\u003eWelcome to our collection dedicated to the intriguing works of \u003cem\u003eOri Brafman\u003c\/em\u003e, a renowned author in the realm of \u003cstrong\u003eSelf-Help \u0026amp; Personal Development\u003c\/strong\u003e. Ori Brafman is celebrated for his unique ability to unravel the complexities of human behaviour and decision-making. His writing often blends insightful psychology with compelling storytelling to offer readers valuable perspectives on personal growth and development.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable works, \u003cem\u003eSway\u003c\/em\u003e stands out as a fascinating exploration into the irrational forces that influence our decisions every day. Whether you're looking to understand the hidden psychological factors affecting your own choices or aiming to foster better decision-making skills, Brafman's books provide enlightening guidance and practical advice.\u003c\/p\u003e\n\n\u003cp\u003eDive into Ori Brafman's thought-provoking literature and discover how understanding subtle psychological cues can transform your personal and professional life.\u003c\/p\u003e","products":[{"product_id":"sway-by-rom-brafman-9780753516829","title":"Sway","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDISCOVER THE HIDDEN FORCES THAT SABOTAGE RATIONAL BEHAVIOUR\u003c\/p\u003e\n\n\u003cp\u003eWhy are we more likely to fall in love when we feel in danger?\u003c\/p\u003e\n\n\u003cp\u003eWhy would an experienced pilot disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history?\u003c\/p\u003e\n\n\u003cp\u003eWhy do we find it near-impossible to re-evaluate our first impressions of a person or situation, even when the evidence shows we were wrong?\u003c\/p\u003e\n\n\u003cp\u003eDiscover the answers in \u003cem\u003eSway\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003eWe all believe we are rational beings, yet the truth is that we're much more prone to irrational behaviour than we realise or like to admit. In this compelling book, Ori and Rom Brafman reveal why. Looking at irrational behaviour in fields as diverse as medicine, archaeology, and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing so, they draw on the latest research in social psychology and behavioural economics to reveal the irresistible forces that sway us all.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSway\u003c\/em\u003e is a fascinating insight into the way we all behave and will change the way you view the world.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46503255212268,"sku":"9780753516829","price":45.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/7268053482456.jpg?v=1748628604"}],"url":"https:\/\/bookhero.pro\/collections\/ori-brafman.oembed","provider":"Book Hero","version":"1.0","type":"link"}