{"title":"Oded Koenigsberg","description":"\u003cp\u003e\u003cstrong\u003eOded Koenigsberg\u003c\/strong\u003e delves into the complexities of business strategy and entrepreneurship with a sharp, insightful voice. His works explore the intricate dynamics of power, negotiation, and the subtle art of building sustainable success in competitive environments.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect a blend of practical wisdom and thought-provoking analysis, making his books essential for those looking to deepen their understanding of business intricacies and the pursuit of advantage in professional endeavours.\u003c\/p\u003e","products":[{"product_id":"payback-by-elie-ofek-9781394338528","title":"Payback","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eDiscover how to capitalize on what makes your business\u003c\/b\u003e—\u003cb\u003eand its products\u003c\/b\u003e—\u003cb\u003etruly valuable to customers\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003ePayback: Turning Customer Value into Lasting Revenue\u003c\/i\u003e, a team of veteran business strategy thought leaders delivers an innovative, pragmatic approach to value that will transform the way you understand competitive advantage and improve your company’s financial performance. The authors explain the customer’s journey in evaluating what makes a product or service meaningful and unique in the marketplace. They show you how to navigate and translate that evaluation process into sustained revenue.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003ePayback\u003c\/i\u003e offers a step-by-step guide to a continuous process linking product and service investments with realized customer perceptions of value and, ultimately, the firm’s financial results. It combines a practical perspective on customer value with a grounded framework you can implement at your own firm.\u003c\/p\u003e\n\n\u003cp\u003eThe book offers:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eProven strategies for creating, positioning, and pricing products and services that are meaningful and unique to customers\u003c\/li\u003e\n    \u003cli\u003eInsightful illustrations of how today’s typical interactions between companies and customers unnecessarily waste value, to the detriment of both parties\u003c\/li\u003e\n    \u003cli\u003ePricing and monetization techniques that help leaders focus on profitable ways to capture value from different groups of customers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for company executives who set product and service strategy, \u003ci\u003ePayback\u003c\/i\u003e is also a must-read guide for seasoned business leaders trying to turn around underperforming product lines, as well as MBA students and anyone else with an interest in practical business strategies that deliver results.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":67807651430636,"sku":"9781394338528","price":66.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394338528-payback-1.jpg?v=1792525985"}],"url":"https:\/\/bookhero.pro\/collections\/oded-koenigsberg.oembed","provider":"Book Hero","version":"1.0","type":"link"}