{"title":"Nicolaj Siggelkow","description":"\u003cp\u003eWelcome to the Nicolaj Siggelkow collection, a treasure trove for readers passionate about Business and Entrepreneurship. Nicolaj Siggelkow is a renowned expert and Professor of Management at the Wharton School, University of Pennsylvania. He is celebrated for his insightful analyses and forward-thinking strategies in the business world.\u003c\/p\u003e\n\n\u003cp\u003eSiggelkow's work is geared toward both budding entrepreneurs and seasoned business professionals who crave innovative methods to enhance their enterprises. His notable book, \u003cem\u003eConnected Strategy\u003c\/em\u003e, offers valuable perspectives on how businesses can build lasting relationships with their customers and evolve in the digital age.\u003c\/p\u003e\n\n\u003cp\u003eSiggelkow's publications are thoughtfully conceptualised, showcasing the latest trends and strategies necessary for thriving in competitive markets. Whether you're looking to refine your business acumen or seeking inspiration for your entrepreneurial journey, Nicolaj Siggelkow's books are a must-read. Dive into his collection to discover how you can connect with your customers and transform your business strategy today.\u003c\/p\u003e","products":[{"product_id":"connected-strategy-by-nicolaj-siggelkow-9781633697003","title":"Connected Strategy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe Internet of Things, robo investment advisers, wearable fitness devices, remote healthcare operations... business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models.\u003c\/p\u003e\n\n\u003cp\u003eThere is, however, a common thread among all of these developments: firms are fundamentally changing how they connect with their customers. Rather than having occasional, episodic interactions – where customers realise they have an unmet need and then look for ways to fill it – firms are striving to be continuously connected to their customers, providing services and products as the needs arise, even before customers become aware of them.\u003c\/p\u003e\n\n\u003cp\u003eFirms such as Nike, Disney, Progressive Insurance, McGraw-Hill Higher Education, Medtronic, Hewlett-Packard, and Tesco are developing and competing on connected strategies: creating superior customer experiences through connectivity while simultaneously driving dramatic improvements in operational efficiencies and reshaping their industries.\u003c\/p\u003e\n\n\u003cp\u003eStrategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies across a broad array of industries and show how these strategies work, how they eliminate the trade-off between superior customer experience and low cost, and how companies can formulate, design, and implement them. In showing how to create a \u003cem\u003econnected strategy\u003c\/em\u003e, the authors reveal the four pathways - respond-to-desire, curated offerings, coaching, and automatic.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46719395299564,"sku":"9781633697003","price":83.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18217523482769.jpg?v=1754555104"}],"url":"https:\/\/bookhero.pro\/collections\/nicolaj-siggelkow.oembed","provider":"Book Hero","version":"1.0","type":"link"}