{"title":"Nick Toman","description":"\u003cp\u003eWelcome to the collection of works by \u003cstrong\u003eNick Toman\u003c\/strong\u003e, an esteemed author in the realm of Business \u0026amp; Entrepreneurship. Nick Toman is renowned for his insightful perspectives on sales strategies and customer engagement, offering readers a fresh approach to tackling modern business challenges.\u003c\/p\u003e\n\n\u003cp\u003eAmong the standout works in this collection is \u003cem\u003eThe Challenger Customer\u003c\/em\u003e, co-authored by Toman, which delves deep into the complexities of today's corporate buyer landscape. This influential book moves beyond conventional sales tactics, providing actionable guidance for engaging with complex buying groups and unlocking higher performance from sales teams.\u003c\/p\u003e\n\n\u003cp\u003eNick Toman's books are indispensable for professionals seeking to enhance their understanding of business dynamics and for those eager to push their career forward in the fast-paced world of entrepreneurship. With clear, practical advice and a wealth of industry knowledge, his writings offer valuable tools for driving business success.\u003c\/p\u003e\n\n\u003cp\u003eExplore Nick Toman's works to equip yourself with cutting-edge strategies and insights that could transform the way you approach customer relationships and business growth.\u003c\/p\u003e","products":[{"product_id":"the-challenger-customer-by-brent-adamson-9780241196564","title":"The Challenger Customer","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe long-awaited sequel to the bestselling sales classic \u003cem\u003eThe Challenger Sale\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003eThe Challenger Sale team are back and this time they reveal something even more game-changing: the highest-performing sales teams don't focus on friendly, attentive customers. They target challenger customers.\u003c\/p\u003e\n\n\u003cp\u003eChallenger customers are sceptical, less interested in meeting, and indifferent. But they also have the persuasive skill and will to challenge their own organisations on your behalf and get the deal to the finish line. Based on new CEB research from thousands of B2B marketers, sellers, and buyers around the world, \u003cem\u003eThe Challenger Customer\u003c\/em\u003e shows you how to find these 'mobilizers' and equip them with the tools they need to champion the deal until it's completed.\u003c\/p\u003e\n\n\u003cp\u003eIt is your essential blueprint to making the deal again and again.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46337671725292,"sku":"9780241196564","price":35.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/23764973482273.jpg?v=1743712706"}],"url":"https:\/\/bookhero.pro\/collections\/nick-toman.oembed","provider":"Book Hero","version":"1.0","type":"link"}