{"title":"Nathan Grayson","description":"\u003cp\u003eNathan Grayson's work offers insightful perspectives on the evolving landscape of business and entrepreneurship. His writing delves into modern strategies, inspiring readers to embrace innovation and bold thinking in their ventures.\u003c\/p\u003e\n\n\u003cp\u003eWith a focus on practical advice and forward-looking ideas, Grayson's books encourage a dynamic approach to achieving success and growth in competitive markets. His clear style makes complex concepts accessible to both new and experienced entrepreneurs alike.\u003c\/p\u003e","products":[{"product_id":"stream-big-by-nathan-grayson-9781982156770","title":"Stream Big","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eTold through the diverse and fascinating careers of nine streamers,\u003c\/strong\u003e this is a “\u003cstrong\u003etimely and insightful dive into the players and politics of one of the twenty-first century’s most influential modes of media”\u003c\/strong\u003e (Brian Merchant, author of \u003cem\u003eBlood in the Machine\u003c\/em\u003e), examining how Twitch has revolutionised technology, entertainment, business, and pop culture.\u003c\/p\u003e\n\n\u003cp\u003eWith 2.5 million viewers at any given moment, the streaming platform Twitch is in the lead and often well beyond mainstream networks like CNN and Fox during primetime. On Twitch, the Amazon-owned tech behemoth, the biggest personalities, like Kai Cenat, Félix “xQc” Lengyel, and Hasan “HasanAbi” Piker, can earn millions per year by firing up their internet connection and going live.\u003c\/p\u003e\n\n\u003cp\u003eVeteran technology and gaming journalist Nathan Grayson “captures the multitudes contained within Twitch while offering a captivating window into content creators’ lives” (\u003cem\u003ePublishers Weekly\u003c\/em\u003e), especially those who helped make the platform into a billion-dollar global business. From Twitch’s early days of rapid growth to acquisition by Amazon to the defection of creators and rival platforms, Grayson makes the radical argument that many social technology companies are far more dependent on their creators than the creators are on their platforms.\u003c\/p\u003e\n\n\u003cp\u003eTold through nine exceptional Twitch creators whose on-screen personalities helped the company grow into a powerhouse, this is the explosive and “necessary” (Mark Bergen, author of \u003cem\u003eLike, Comment, Subscribe\u003c\/em\u003e) story of when entertainment meets the internet in the era of social and video content domination.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":47934251696364,"sku":"9781982156770","price":50.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781982156770-stream-big.jpg?v=1783907887"}],"url":"https:\/\/bookhero.pro\/collections\/nathan-grayson.oembed","provider":"Book Hero","version":"1.0","type":"link"}