{"title":"Mike Hower","description":"\u003cp\u003eMike Hower’s works delve into the intricate relationship between humanity and the natural world, with a particular emphasis on sustainability and environmental awareness. His storytelling bridges scientific insight with engaging narratives, inviting readers to explore pressing ecological challenges through a thoughtful lens.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for those interested in science and nature, his books illuminate the stories behind sustainability efforts and the impact of human activity on our planet. Through a blend of research and compelling prose, Hower encourages a deeper understanding of the environment and our role within it.\u003c\/p\u003e","products":[{"product_id":"sustainability-storytelling-by-mike-hower-9781398625532","title":"Sustainability Storytelling","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop a sustainability communication strategy that applies clear principles, builds credibility, and delivers messages that move both business and sustainability goals forward.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSustainability Storytelling\u003c\/em\u003e is a practical guide for mid to senior-career communication, marketing, and sustainability professionals who want to develop compelling, credible, compliant, and impactful sustainability narratives. As organisations face rising regulatory pressure, shifting consumer expectations, and increasing scrutiny around authenticity, this book provides actionable frameworks for creating communications that resonate, manage risk, and strengthen brand trust.\u003c\/p\u003e\n\n\u003cp\u003eWritten by sustainability communication expert \u003cstrong\u003eMike Hower\u003c\/strong\u003e, the book combines strategic guidance with practical tools to help professionals translate complex sustainability topics into stories that support organisational priorities. Through detailed chapters and real-world examples from Mars, PepsiCo, Salesforce, SAP, Veolia, and Apollo Global Management, readers learn how to implement messaging strategies that are both credible and commercially effective.\u003c\/p\u003e\n\n\u003cp\u003eYou'll learn how to:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eApply sustainability communication principles to craft clear, honest, and engaging narratives\u003c\/li\u003e\n    \u003cli\u003eImplement frameworks that link business strategy with environmental and social impact\u003c\/li\u003e\n    \u003cli\u003eDevelop approaches to avoid greenwashing and manage regulatory, legal, and reputational risks\u003c\/li\u003e\n    \u003cli\u003eOptimise stakeholder engagement across investors, consumers, employees, and partners\u003c\/li\u003e\n    \u003cli\u003eUse real-world examples to guide decision making and strengthen your professional credibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith its blend of practical instruction and strategic insight, \u003cstrong\u003e\u003cem\u003eSustainability Storytelling\u003c\/em\u003e\u003c\/strong\u003e helps professionals apply proven communication methods that elevate their work, support organisational resilience, and advance sustainability efforts with confidence.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThemes include:\u003c\/em\u003e\u003c\/strong\u003e \u003cem\u003esustainability communication, sustainability strategy, stakeholder engagement, greenwashing prevention, corporate responsibility, reputation management\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47934253072620,"sku":"9781398625532","price":187.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398625532-sustainability-storytelling.jpg?v=1783908210"},{"product_id":"sustainability-storytelling-by-mike-hower-9781398625518","title":"Sustainability Storytelling","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eCommunicating sustainability is critical for businesses to get right as they address changing stakeholder expectations, emerging regulatory and legal risks, and urgency to deliver on sustainability commitments.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eYet doing so in a way that addresses material social and environmental challenges while building business resilience and driving financial value is an incredibly difficult challenge. \u003cem\u003eSustainability Storytelling\u003c\/em\u003e serves as a practical guide for mid to senior level professionals looking to deliver authentic, compelling and impactful stories that move sustainable business forward in a way that protects their brand reputation and builds consumer trust.\u003c\/p\u003e\n\n\u003cp\u003eCovering issues such as how to avoid greenwashing and how to navigate various regulatory, legal and reputational risks, this book explains how communicators can create both compelling and compliant communications that engage different stakeholders and build brand advocacy. Including real-world examples from companies such as Mars, Neiman Marcus, REI, and Google, this book will ensure you create messages that advance both business and sustainability goals.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":48147808878828,"sku":"9781398625518","price":71.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398625518-sustainability-storytelling.jpg?v=1786452058"}],"url":"https:\/\/bookhero.pro\/collections\/mike-hower.oembed","provider":"Book Hero","version":"1.0","type":"link"}