{"title":"Michael Potas","description":"\u003cp\u003e\u003cstrong\u003eMichael Potas\u003c\/strong\u003e offers insightful guidance for aspiring entrepreneurs and business innovators. His works explore the practical steps involved in transforming ideas into successful ventures, emphasising creativity, strategy, and execution.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect a blend of motivational advice and actionable strategies, particularly suited to those interested in the journey from invention through to market success. Potas’s books provide a grounded perspective on business development and growth.\u003c\/p\u003e","products":[{"product_id":"invent-build-sell-by-michael-potas-9781394458080","title":"Invent. Build. Sell.","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eMost startups fail long before their product ever reaches a customer. The Boost Method shows you how to avoid their mistakes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIt doesn’t matter how brilliant your idea is. To turn it into a shelf-ready product, you need to think clearly about where your business is going. An entrepreneur with a physical product must overcome design and manufacturing challenges, navigate regulatory hurdles and secure investment. Ultimately, you need to build a product that works and is profitable. Get any one of these wrong, and your idea may never achieve commercial success.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eInvent. Build. Sell.\u003c\/em\u003e, Michael Potas shares the Boost Method: a five-stage framework developed from 30 years of experience in building successful products and helping others do the same. Tested across hundreds of real-world projects, the Boost Method combines engineering insight with targeted commercial strategy and risk reduction, helping you move fast while minimising your product development costs.\u003c\/p\u003e\n\n\u003cp\u003eInside this book, you’ll discover how to develop a physical product from idea through to market launch.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePressure-test your idea before spending serious money, using targeted research to expose the risks\u003c\/li\u003e\n  \u003cli\u003eValidate technical feasibility, market demand and commercial viability at every stage, so you’re never building blind\u003c\/li\u003e\n  \u003cli\u003eUse Minimum Valuable Milestones to decide when to pause, pivot or persist\u003c\/li\u003e\n  \u003cli\u003eProtect your idea with patents and other intellectual property strategies\u003c\/li\u003e\n  \u003cli\u003eAttract investors, secure funding and avoid costly missteps in design, prototyping, manufacturing and launch\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eInvent. Build. Sell.\u003c\/em\u003e is a practical guide full of real founder stories and hard-won lessons. Whether you’re starting with an idea or scaling your next product line, this book shows you how to build with less risk and a clearer path to profit.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":67807629476076,"sku":"9781394458080","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394458080.webp?v=1792609198"}],"url":"https:\/\/bookhero.pro\/collections\/michael-potas.oembed","provider":"Book Hero","version":"1.0","type":"link"}