{"title":"Michael Easter","description":"\u003cp\u003eWelcome to our collection featuring the thought-provoking works of Michael Easter. Known for his engaging and insightful exploration of the human psyche, Easter combines personal anecdotes with scientific research to offer fresh perspectives on modern-day challenges.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eScarcity Brain\u003c\/em\u003e, Easter delves into why the human brain is biologically hardwired to focus on scarcity, and how understanding this can lead to healthier habits and decision-making. This book is a must-read for anyone seeking to understand the invisible influences that drive our everyday choices.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Comfort Crisis\u003c\/em\u003e challenges readers to step out of their comfort zones, exploring how deliberately embracing discomfort can lead to greater personal fulfilment and a more meaningful life. This book provides actionable advice for those looking to push their boundaries and grow.\u003c\/p\u003e\n\n\u003cp\u003eWith \u003cem\u003eWalk with Weight\u003c\/em\u003e, Easter emphasises the physical and mental benefits of incorporating weight-bearing walks into daily routines. It’s a practical guide for improving health and well-being through simple, yet effective methods.\u003c\/p\u003e\n\n\u003cp\u003eMichael Easter's books fall into both \u003cstrong\u003eSelf-Help \u0026amp; Personal Development\u003c\/strong\u003e and \u003cstrong\u003eHealth \u0026amp; Wellness\u003c\/strong\u003e categories, offering readers transformative insights for enhancing their lives. Whether you're looking to reframe your mindset or improve your physical health, his works provide the motivation and knowledge to get started.\u003c\/p\u003e","products":[{"product_id":"the-comfort-crisis-by-michael-easter-9780593138762","title":"The Comfort Crisis","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDiscover the evolutionary mind and body benefits of living at the edges of your comfort zone and reconnecting with the wild.\u003c\/p\u003e\n\n\u003cp\u003eDiscover the evolutionary mind and body benefits of living at the edges of your comfort zone and reconnecting with the wild—from the \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author of \u003cem\u003eScarcity Brain\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\"If you've been looking for something different to level up your health, fitness, and personal growth, this is it.\"\u003c\/em\u003e —Melissa Urban, Whole30 CEO and author of \u003cem\u003eThe Book of Boundaries\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\"Michael Easter's genius is that he puts data around the edges of what we intuitively believe. His work has inspired many to change their lives for the better.\"\u003c\/em\u003e —Dr. Peter Attia, author of \u003cem\u003eOutlive\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn many ways, we're more comfortable than ever before. But could our sheltered, temperature-controlled, overfed, underchallenged lives actually be the leading cause of many of our most urgent physical and mental health issues? In this gripping investigation, award-winning journalist Michael Easter seeks out off-the-grid visionaries, disruptive genius researchers, and mind-body conditioning trailblazers who are unlocking the life-enhancing secrets of a counterintuitive solution—discomfort.\u003c\/p\u003e\n\n\u003cp\u003eEaster's journey to understand our evolutionary need to be challenged takes him to meet the NBA's top exercise scientist, who uses an ancient Japanese practice to build championship athletes; to the mystical country of Bhutan, where an Oxford economist and Buddhist leader are showing the world what death can teach us about happiness; to the outdoor lab of a young neuroscientist who's found that nature tests our physical and mental endurance in ways that expand creativity while taming burnout and anxiety; to the remote Alaskan backcountry on a demanding thirty-three-day hunting expedition to experience the rewilding secrets of one of the last rugged places on Earth; and more.\u003c\/p\u003e\n\n\u003cp\u003eAlong the way, Easter uncovers a blueprint for leveraging the power of discomfort that will dramatically improve our health and happiness, and perhaps even help us understand what it means to be human. \u003cem\u003eThe Comfort Crisis\u003c\/em\u003e is a bold call to break out of your comfort zone and explore the wild within yourself.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House Distribution","offers":[{"title":"Default Title","offer_id":46503673823468,"sku":"9780593138762","price":44.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/4377413482399.jpg?v=1748636509"},{"product_id":"scarcity-brain-by-michael-easter-9781035411177","title":"Scarcity Brain","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eThe \u003ci\u003eNew York Times\u003c\/i\u003e Bestseller \u003cstrong\u003e\u003cem\u003e As featured on The Joe Rogan Experience and Diary of a CEO \u003c\/em\u003e\u003c\/strong\u003e\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAre we hardwired to crave more? From food and possessions to information and influence, why can't we ever get enough?\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eMichael Easter, author of \u003ci\u003eThe Comfort Crisis\u003c\/i\u003e and one of the world's leading experts on behaviour change, suggests that the problem isn't you. The problem is the scarcity loop, a survival mechanism left over from our ancient ancestors who constantly sought and consumed to survive. For the scarcity loop to work, you need three things: opportunity, unpredictable rewards, and quick repeatability.\u003c\/p\u003e\n\n\u003cp\u003eNew technology and institutions—from dating and entertainment apps to our food and economic systems—are exploiting the scarcity loop, leading us to develop \"scarcity brain\". We're bombarded with subversive \"scarcity cues\", subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy, or they can be subtle, like our neighbour buying a shiny new car.\u003c\/p\u003e\n\n\u003cp\u003eEaster travelled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for our scarcity brain. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habits, and allow us to live our lives to the fullest and appreciate what we have, including how to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDetect hidden scarcity cues to stop cravings before they start, from a brilliant slot machine designer in a Las Vegas casino laboratory.\u003c\/li\u003e\n  \u003cli\u003eTurn alone time into the ultimate happiness hack, from artisanal coffee-making Benedictine monks.\u003c\/li\u003e\n  \u003cli\u003eReignite your exploration gene for a more exciting and fulfilling life, from an astronaut onboard the International Space Station.\u003c\/li\u003e\n  \u003cli\u003eReframe how we think about and fix addiction and bad habits, from Iraq's chief psychiatrist.\u003c\/li\u003e\n  \u003cli\u003eRecognise when you have enough, from a woman who left a million-dollar career path to explore the world.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eOur world is overloaded with everything we're built to crave. The fix for scarcity brain isn't to blindly aim for less. It's to understand why we crave more in the first place, shake our worst habits, and use what we already have better. Then we can experience life in a new, and more satisfying way.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46868774256876,"sku":"9781035411177","price":39.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/17632533482556.jpg?v=1759768904"},{"product_id":"walk-with-weight-by-michael-easter-9780063499294","title":"Walk with Weight","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003e“Michael Easter’s genius is that he puts data around the edges of what we intuitively believe. His work has inspired many to change their lives for the better.”—Dr. Peter Attia, author of \u003cem\u003eOutlive\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eFrom the \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author of \u003cem\u003eThe Comfort Crisis\u003c\/em\u003e comes the definitive guide to the fast-growing sport of rucking—or walking with weight—as a daily practice that can change body and mind for the better with every step.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn recent years, walking with weight, also known as rucking, has exploded in popularity due to its multifaceted benefits including improved fitness, strength, and mental well-being. It’s a risk-free, full-body workout that improves metabolic health and helps prevent chronic diseases and depression. Now, bestselling author Michael Easter, the avid rucker the \u003cem\u003eNew York Times\u003c\/em\u003e credits with ushering in the trend, is sharing everything you need to know in the ultimate book on weighted walking.\u003c\/p\u003e\n\n\u003cp\u003eWith this practical guide, you will learn:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eHow to start your own weighted walking routine by choosing the right weight and loading your pack correctly\u003c\/li\u003e\n    \u003cli\u003eAdvice for warming up, fueling, and preventing injury\u003c\/li\u003e\n    \u003cli\u003eFor experienced ruckers, guidelines for increasing intensity and inspiration to set bigger goals\u003c\/li\u003e\n    \u003cli\u003eA breakdown of all the amazing health benefits, including why walking with weight burns more fat per mile than jogging\u003c\/li\u003e\n    \u003cli\u003eAdvice for selecting the right gear, including how to decide between a weighted vest or backpack\u003c\/li\u003e\n    \u003cli\u003eWeek-by-week training plans for every type of goal and skill level\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAlong the way, Easter traces the history of walking with weight—from ancient hunter gatherers to the world’s greatest militaries—and shows how it has evolved into the popular trend it is today. Whether you’re a novice or a seasoned rucker, \u003cem\u003eWalk with Weight\u003c\/em\u003e offers valuable advice at any level. With this book, you’ll get more from every step—with the easiest and most effective way to boost your strength inside and out.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":46951472595180,"sku":"9780063499294","price":37.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780063499294.jpg?v=1762321465"}],"url":"https:\/\/bookhero.pro\/collections\/michael-easter.oembed","provider":"Book Hero","version":"1.0","type":"link"}