{"title":"Michael E. Long","description":"\u003cp\u003eWelcome to the captivating world of Michael E. Long, an author renowned for his insightful explorations into the depths of human psyche and behaviour. With a unique blend of \u003cem\u003eself-help\u003c\/em\u003e and \u003cem\u003escience\u003c\/em\u003e, his works are a must-read for anyone interested in personal development and a deeper understanding of the natural world around us.\u003c\/p\u003e\n\n\u003cp\u003eMichael E. Long is celebrated for his ability to distil complex scientific concepts into engaging narratives that are both enlightening and accessible. His books, including acclaimed titles such as \u003cstrong\u003e\"Taming the Molecule of More\"\u003c\/strong\u003e and \u003cstrong\u003e\"The Molecule of More\"\u003c\/strong\u003e, delve into the powerful role of dopamine in our lives. These works invite readers to discover how this fascinating molecule influences our desires, motivation, and overall well-being.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a seasoned enthusiast of \u003cem\u003escience and nature\u003c\/em\u003e or new to the world of personal growth, Michael E. Long's books offer a perfect blend of education and inspiration. Explore his works today to uncover the transformative potential within yourself.\u003c\/p\u003e","products":[{"product_id":"the-molecule-of-more","title":"The Molecule of More","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eThe Molecule of More\u003c\/i\u003e by Daniel Z. Lieberman, MD, and Michael E. Long is a riveting exploration of dopamine, the \"molecule of more\" that profoundly influences our desires, behaviours, and even the trajectory of humanity. Through insightful analysis and engaging storytelling, the authors delve into how this chemical shapes our actions and perceptions in love, sex, creativity, business, politics, and beyond. \n\n\u003c\/p\u003e\n\u003cp\u003e2020 Next Generation Indie Book Awards Winner - Science Category\u003c\/p\u003e\n\n\u003cp\u003e2018 Forward Indies Finalist - Psychology Category\u003c\/p\u003e\n\n\u003cp\u003eWhy are we obsessed with acquiring the things we desire, only to find ourselves disinterested once we have them? What makes addiction seemingly rational from an addict's perspective? How does passionate love often wane into mere indifference? What underlies the stark divide between liberals and conservatives? Why do we remain hopeful for resolutions even in our darkest hours, and how do we excel at concocting solutions? The answer lies in a singular brain chemical: dopamine.\u003c\/p\u003e\n\n\u003cp\u003eDopamine has been pivotal to human survival since prehistoric times and continues to drive our basic behaviours and societal advancements today. It is the chemical of desire, constantly urging us towards more—more possessions, more excitement, and more novelty. Dopamine remains resolute, impervious to emotions, fears, or morals, propelling us toward our goals. It fuels the ambition of business professionals and ignites the thrill-seeking in a previously content partner. In essence, it drives our quest for success and discovery, but it can also lead to downfall through gambling and imprudent choices.\u003c\/p\u003e\n\n\u003cp\u003eFrom dopamine’s perspective, the thrill lies not in having but in acquiring. This distinction between possession and anticipation offers profound insights into human conduct across various facets of life. It helps decode our actions in realms of love, business, addiction, politics, and religion, providing predictive power over our behaviours and those of others.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Molecule of More\u003c\/i\u003e elucidates these concepts further, articulating how much of human behaviour is governed by this over-looked component. With compelling explanations, Daniel Z. Lieberman and Michael E. Long scrutinise why winners often cheat, why many geniuses are afflicted by mental health issues, why most diets fail, and why there is a neurological divide between liberals and conservatives. By understanding dopamine's role, we can attain a revolutionary new perspective on the motivations that underpin our actions and mental states.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":45658240975084,"sku":"9781948836586","price":35.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781948836586_c73b6167-0161-4390-9478-31dfd713ac51.jpg?v=1752198325"},{"product_id":"taming-the-molecule-of-more-by-michael-e-long-9781637746097","title":"Taming the Molecule of More","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eFeatured on The Next Big Idea Club’s April 2025 Must-Read Books\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDopamine, “the molecule of more,” makes it easy to get stuck in a cycle of never being truly satisfied. It promises happiness, but can never deliver. That part is up to us.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eA more fulfilling life begins with training your brain to overcome the dopamine chase—and it’s easier than you think.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFrom Michael E. Long, coauthor of the life-changing book \u003ci\u003eThe Molecule of More\u003c\/i\u003e, comes this guide with practical solutions to the problem. Based on the latest neuroscience, it will teach you to overcome the most troubling aspect of our biological programming. You’ll learn to:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eStop being held captive to the lure of social media and gaming\u003c\/li\u003e\n    \u003cli\u003eUse multitasking in ways that increase your productivity—not hamper it\u003c\/li\u003e\n    \u003cli\u003eAvoid the pitfalls that plague dating life—or refresh interest in the romance you already have\u003c\/li\u003e\n    \u003cli\u003eStop compulsive shopping, online and otherwise\u003c\/li\u003e\n    \u003cli\u003eBreak the cycle of doomscrolling and crush your obsession with the news\u003c\/li\u003e\n    \u003cli\u003eGrow your creativity and call it up when you need it most\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhat if we could harness our struggles and our triumphs toward satisfaction for a lifetime? \u003ci\u003eTaming the Molecule of More\u003c\/i\u003e delivers a method to begin a more fulfilling life—right now.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46651623669996,"sku":"9781637746097","price":70.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/2536883482771.jpg?v=1752366022"}],"url":"https:\/\/bookhero.pro\/collections\/michael-e-long.oembed","provider":"Book Hero","version":"1.0","type":"link"}