{"title":"Michael E. Gerber","description":"\u003cp\u003eMichael E. Gerber’s books offer insightful guidance on building and managing successful businesses with clarity and purpose. Through his \u003cem\u003eE-Myth\u003c\/em\u003e series, he explores common entrepreneurial challenges, providing practical strategies to transform small enterprises into sustainable ventures.\u003c\/p\u003e\n\n\u003cp\u003eBlending principles of business, finance, and personal development, Gerber’s work equips readers with the tools to refine their approach to leadership and operational excellence. His approachable style inspires confidence in both aspiring and seasoned entrepreneurs alike.\u003c\/p\u003e","products":[{"product_id":"e-myth-mastery","title":"E-Myth Mastery","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe bestselling author of the phenomenally successful and continually essential \u003ci\u003eThe E-Myth Revisited\u003c\/i\u003e presents the next major advancement in entrepreneurial management and leadership with \u003ci\u003eE-Myth Mastery\u003c\/i\u003e. Gerber's masterpiece provides a comprehensive, real-world programme that can be applied in real-time to any business, no matter its size. He begins by immersing the reader in the crucial role of the entrepreneur and underscores why the entrepreneurial mindset is vital to the operational reality and ultimate success of any organisation.\u003c\/p\u003e\n\n\u003cp\u003eGerber meticulously details seven indispensable skills critical to thriving enterprise management:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLeadership\u003c\/li\u003e\n  \u003cli\u003eMarketing\u003c\/li\u003e\n  \u003cli\u003eMoney\u003c\/li\u003e\n  \u003cli\u003eManagement\u003c\/li\u003e\n  \u003cli\u003eLead Conversion\u003c\/li\u003e\n  \u003cli\u003eLead Generation\u003c\/li\u003e\n  \u003cli\u003eClient Fulfilment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eEach skill is delved into through specific training modules that come with corresponding tests and exercises. These serve to elucidate the principles involved, offering case studies and examples that breathe life into abstract ideas. Additionally, worksheets are provided to help readers apply these concepts directly to their businesses.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eE-Myth Mastery\u003c\/i\u003e stands out by helping readers integrate these elements into creating an E-Myth Business, an E-Myth Practice, and an E-Myth Enterprise. It articulates the profound differences between being an entrepreneur and merely doing a job. Gerber addresses various pressing issues, such as how to secure financing when conventional banks turn you down, strategies to enlarge your customer base when faced with competition from larger businesses, and methods to develop top talent even when resources to offer competitive wages are limited. Crucially, the book teaches how to enhance the predictability of your business's promises and maintain those promises consistently, irrespective of the circumstances.\u003c\/p\u003e\n\n\u003cp\u003eThis business development programme is your guide to transforming your venture into a world-class operation, essentially a turn-key money machine. Whether you're a novice entrepreneur or a seasoned business owner, \u003ci\u003eE-Myth Mastery\u003c\/i\u003e offers valuable insights and practical tools to help realise your vision and achieve sustained success.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":45685962178796,"sku":"9780060723231","price":35.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780060723231.jpg?v=1725458987"},{"product_id":"the-e-myth-contractor","title":"The E-Myth Contractor","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn \u003cem\u003eThe E-Myth Contractor\u003c\/em\u003e, Michael E. Gerber delves into the unique challenges faced by contractors and offers groundbreaking solutions to transform their businesses. By applying the principles outlined in his best-selling \u003cem\u003eThe E-Myth Revisited\u003c\/em\u003e, Gerber provides a tailored blueprint that empowers contractors to break free from the constraints of unproductive and unprofitable routines.\u003c\/p\u003e\n\n\u003cp\u003eThis insightful guide reveals a radical new mindset, enabling contractors to think beyond day-to-day operations and instead build a sustainable and scalable business. Gerber illuminates the path to becoming a business visionary, one who can relinquish tactical work and embrace strategic development to gain true control and freedom.\u003c\/p\u003e\n\n\u003cp\u003eAmong the invaluable tips and strategies presented, readers will learn to:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eImplement the ingenious turnkey system of management—a method for creating a business prototype that encapsulates the owner's unique set of talents, then replicating and distributing them among employees and customers.\u003c\/li\u003e\n    \u003cli\u003eRecognise and manage the four forms of money: income, profit, cash flow, and equity.\u003c\/li\u003e\n    \u003cli\u003eHarness the power of change to foster growth and expand the company.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eOn a broader level, \u003cem\u003eThe E-Myth Contractor\u003c\/em\u003e encourages readers to step back from the minutiae of everyday tasks and instead focus on long-term strategies for success. By shifting their approach, contractors can not only build thriving businesses but also enrich their personal lives.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a seasoned contractor or just starting out, this book provides the tools and insights needed to transform your business into a well-oiled machine that reflects your vision and values. Embark on a journey towards sustained profitability and ultimate personal fulfilment with Michael E. Gerber as your guide.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":45686777250028,"sku":"9780060938468","price":50.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780060938468.jpg?v=1725469556"},{"product_id":"the-e-myth-revisited","title":"The E-Myth Revisited","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThe E-Myth Revisited\u003c\/em\u003e by Michael E. Gerber is a compelling and essential read for anyone passionate about entrepreneurship or seeking to scale their small business effectively. In this insightful and practical guide, Gerber dispels several myths plaguing the entrepreneurial world, particularly the misconception that most business owners are actual entrepreneurs. He addresses the fatal assumption that just because someone excels at a technical job, they can seamlessly transition into running a business centred on that expertise.\u003c\/p\u003e\n\n\u003cp\u003eThis revised and updated edition, hailed as an instant classic, draws on Gerber's extensive experience as a small business consultant and offers a wealth of knowledge on the pitfalls and challenges faced by aspiring entrepreneurs. By analysing common assumptions and expectations, he reveals how they often pose significant barriers to the success of new ventures.\u003c\/p\u003e\n\n\u003cp\u003eGerber meticulously walks readers through the life stages of a business, starting from the entrepreneurial infancy fraught with urgency to the adolescent phase marked by growing pains, and finally to the mature phase characterised by a refined entrepreneurial perspective. This guiding light becomes the hallmark of businesses that achieve long-term success. Throughout the book, Gerber demonstrates how the principles of franchising can be effectively applied to any business model, regardless of whether it operates as a franchise.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe E-Myth Revisited\u003c\/em\u003e offers invaluable lessons, most critically the distinction between working \u003cem\u003eon\u003c\/em\u003e your business and working \u003cem\u003ein\u003c\/em\u003e your business. This crucial insight shifts the business owner's mindset, fostering a more strategic approach to growth and operational efficiency. By focusing on the former, business owners can ensure that their operations are not only sustainable but also scalable, leading to more significant success and stability.\u003c\/p\u003e\n\n\u003cp\u003eVoted the #1 business book by \u003cem\u003eInc.\u003c\/em\u003e 500 CEOs, \u003cem\u003eThe E-Myth Revisited\u003c\/em\u003e is a cornerstone text that equips business owners with the knowledge and strategies necessary to thrive. Whether you are a budding entrepreneur or an established business owner, Gerber's advice can help you navigate the complexities of business management with confidence and clarity. Engage with this book to transform your approach and propel your business forward in a structured, assured manner.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":45686779019500,"sku":"9780887307287","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780887307287.jpg?v=1727923641"},{"product_id":"the-e-myth-accountant-by-michael-e-gerber-9780470503669","title":"The E-Myth Accountant","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDistilled small business advice for accounting practices.\u003c\/p\u003e\n\n\u003cp\u003eMany accountants in small and mid-size practices are experts when it comes to their professional knowledge, but may not have considered their practice as much from a business perspective.\u003c\/p\u003e\n\n\u003cp\u003eMichael Gerber's \u003cem\u003eThe E-Myth Accountant\u003c\/em\u003e fills this void, giving you powerful advice on everything you need to run your practice as a successful business, allowing you to achieve your goals and grow your practice. Featuring Gerber's signature easy-to-understand, easy-to-implement style, \u003cem\u003eThe E-Myth Accountant\u003c\/em\u003e features:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eGerber's universal appeal as a recognised expert on small businesses who has coached, taught, and trained over 60,000 small businesses.\u003c\/li\u003e\n    \u003cli\u003eA recognised and widely respected co-author and leader in the accounting field.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eThe E-Myth Accountant\u003c\/em\u003e is the last guide you'll ever need to make the difference in building or developing your successful accounting practice.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47000778047724,"sku":"9780470503669","price":68.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/13801243482355.jpg?v=1763303897"},{"product_id":"the-e-myth-attorney-by-robert-armstrong-jd-9780470503652","title":"The E-Myth Attorney","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe complete guide to the business of running a successful legal practice\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMany attorneys in small and mid-size practices are experts on the law, but may not have considered their practice as much from a business perspective.\u003c\/p\u003e\n\n\u003cp\u003eMichael Gerber’s \u003cem\u003eThe E-Myth Attorney\u003c\/em\u003e fills this void, giving you powerful advice on everything you need to run your practice as a successful business, allowing you to achieve your goals and grow your practice. 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