{"title":"Michael A Aun","description":"\u003cp\u003eWelcome to our collection featuring the works of \u003cstrong\u003eMichael A. Aun\u003c\/strong\u003e, an esteemed author in the realm of \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e. Known for his insightful and practical advice, Michael A. Aun has carved out a niche for himself by addressing the intricacies of customer relations and entrepreneurial success.\u003c\/p\u003e\n\n\u003cp\u003eAmong his notable works is \u003cstrong\u003e\u003cem\u003eIt’s the Customer, Stupid!\u003c\/em\u003e\u003c\/strong\u003e, a compelling guide that underscores the importance of focusing on customer satisfaction to drive business success. Aun’s writings are infused with real-world examples and actionable strategies that empower business professionals to enhance their customer service skills and, ultimately, boost their business acumen.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are an entrepreneur, a seasoned business leader, or someone interested in improving customer relations, Michael A. Aun's books are sure to provide valuable insights and tools to help navigate the challenging landscape of modern business.\u003c\/p\u003e","products":[{"product_id":"its-the-customer-stupid-by-michael-a-aun-9780470907399","title":"It's the Customer, Stupid!","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eRuthlessly focus on what's convenient for customers, not what's convenient for you.\u003c\/p\u003e\n\n\u003cp\u003eNinety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied.\u003c\/p\u003e\n\n\u003cp\u003eSpeaker and salesperson Michael Aun shares these secrets and many more in \u003cem\u003eIt's the Customer, Stupid!\u003c\/em\u003e, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sales and customer satisfaction, starting with the fact that most businesses think they're customer-centric, but they just aren't.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eGet proven steps to \u003cstrong\u003ereally\u003c\/strong\u003e put your customer at the centre of what you do.\u003c\/li\u003e\n    \u003cli\u003eDistinguish your business from the competition by understanding the principle that good sales \u003cstrong\u003eare\u003c\/strong\u003e good service.\u003c\/li\u003e\n    \u003cli\u003eThe author received the Toastmasters \"World Championship of Public Speaking\" award and is also a full-time businessman practising what he preaches daily.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eIt's the Customer, Stupid!\u003c\/em\u003e reveals key actions that will shake up your business approach. Your customers will love you for them, and you'll love the effect on sales!\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854621462764,"sku":"9780470907399","price":47.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/eaa9a765f6196741a0ca11955cb494fb.jpg?v=1759267410"}],"url":"https:\/\/bookhero.pro\/collections\/michael-a-aun.oembed","provider":"Book Hero","version":"1.0","type":"link"}