{"title":"Matthew Crain","description":"\u003cp\u003eWelcome to the collection of works by Matthew Crain, an insightful author dedicated to dissecting the complexities of our modern business landscape. Whether you're an aspiring entrepreneur or a seasoned professional, Crain's writings offer a deep dive into the intricate balance between commerce and ethics, especially in our data-driven era.\u003c\/p\u003e\n\n\u003cp\u003eAmong his compelling publications, \u003cem\u003eProfit Over Privacy\u003c\/em\u003e stands out as a critical examination of how companies prioritise economic gain over individual privacy in today's digital age. With an analytical yet accessible approach, Crain explores the ethical dilemmas faced by businesses navigating the fine line between innovation and consumer rights.\u003c\/p\u003e\n\n\u003cp\u003eCrain's books are essential reads for anyone interested in the intersections of business, technology, and ethics. His work encourages readers to contemplate the broader implications of business decisions and the responsibilities companies hold in safeguarding customer privacy.\u003c\/p\u003e\n\n\u003cp\u003eDelve into Matthew Crain's engaging and thought-provoking books to gain valuable perspectives on the ever-evolving world of business and entrepreneurship.\u003c\/p\u003e","products":[{"product_id":"profit-over-privacy-by-matthew-crain-9781517905057","title":"Profit Over Privacy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA deep dive into the political roots of advertising on the internet\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe contemporary internet's de facto business model is one of surveillance. Browser cookies follow us around the web, Amazon targets us with eerily prescient ads, Facebook and Google read our messages and analyse our patterns, and apps record our every move. In \u003cem\u003eProfit Over Privacy\u003c\/em\u003e, Matthew Crain gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising.\u003c\/p\u003e\n\n\u003cp\u003eThe first institutional and political history of internet advertising, \u003cem\u003eProfit Over Privacy\u003c\/em\u003e uses the 1990s as its backdrop to show how the massive data-collection infrastructure that undergirds the internet today is the result of twenty-five years of technical and political economic engineering. Crain considers the social causes and consequences of the internet's rapid embrace of consumer monitoring, detailing how advertisers and marketers adapted to the existential threat of the internet and marshalled venture capital to develop the now-ubiquitous business model called \"surveillance advertising.\" He draws on a range of primary resources from government, industry, and the press and highlights the political roots of internet advertising to underscore the necessity of political solutions to rein in unaccountable commercial surveillance.\u003c\/p\u003e\n\n\u003cp\u003eThe dominant business model on the internet, surveillance advertising, is the result of political choices—not the inevitable march of technology. Unlike many other countries, the United States has no internet privacy law. A fascinating prehistory of internet advertising giants like Google and Facebook, \u003cem\u003eProfit Over Privacy\u003c\/em\u003e argues that the internet did not have to turn out this way and that it can be remade into something better.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"NewSouth Books","offers":[{"title":"Default Title","offer_id":46722493284588,"sku":"9781517905057","price":54.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11815453482728.jpg?v=1754648311"}],"url":"https:\/\/bookhero.pro\/collections\/matthew-crain.oembed","provider":"Book Hero","version":"1.0","type":"link"}