{"title":"Matthew Ball","description":"\u003cp\u003eExplore the captivating world of technology and its future possibilities with the works of \u003cem\u003eMatthew Ball\u003c\/em\u003e, a visionary author renowned for his insightful explorations into the realm of the digital sphere. Best known for his book \u003cstrong\u003eThe Metaverse\u003c\/strong\u003e, Matthew Ball provides an enthralling dive into how the convergence of physical and digital realities is reshaping our world.\u003c\/p\u003e\n\n\u003cp\u003eThis author category is perfect for readers interested in the exciting frontiers of science and nature, particularly where they intersect with technological advancements. With \u003cstrong\u003eThe Metaverse\u003c\/strong\u003e, Matthew Ball unpacks complex ideas in an accessible and engaging manner, inviting both tech enthusiasts and lay readers alike to ponder the transformative potential of virtual and augmented realities.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are curious about the mechanics of virtual worlds or the societal impacts of emerging technologies, Matthew Ball’s works offer a comprehensive guide that is both educational and stimulating. Delve into his writings and discover how the digital age continues to revolutionise our lives.\u003c\/p\u003e","products":[{"product_id":"the-metaverse-by-matthew-ball-9781324095286","title":"The Metaverse","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn this substantially revised and updated edition of his internationally best-selling book, pioneering theorist and entrepreneur Matthew Ball goes beyond the hype cycle to present a definitive account of the future of the internet. \u003cem\u003eThe Metaverse\u003c\/em\u003e, according to Ball's industry-shaping definition, is a persistent and interconnected network of 3D virtual worlds that will eventually serve as the gateway to most online experiences and underpin much of the physical world.\u003c\/p\u003e\n\n\u003cp\u003eAs Ball recounts, the Metaverse is a thirty-year-old term, and the core ideas and technologies behind it have been in development for nearly a century. Only recently, however, did this fantastical concept begin to leap from the pages of science fiction and depths of national research labs to the forefront of consumer technology, industrial engineering, healthcare, education, dating, and more.\u003c\/p\u003e\n\n\u003cp\u003eFrom the history of video games and virtual reality to \"proto-metaverses\" such as Second Life, Fortnite, and Roblox to Generative AI and the groundbreaking films and television series of the Walt Disney Company, Ball points out that the Metaverse is already emerging around us (and doesn't require a headset). Still, there are many breakthroughs required to fully realise the Metaverse, and he describes each in approachable but expert detail. Ball also lays out how governmental policy, the philosophy of Big Tech leaders, artificial general intelligence, economics, and human rights will shape the development of the Metaverse.\u003c\/p\u003e\n\n\u003cp\u003eFamous for his ability to bring clarity to complex and misunderstood topics, Ball demonstrates that the race to build the Metaverse—also known as the \"spatial\" or \"immersive\" internet—is only accelerating. \u003cem\u003eThe Metaverse\u003c\/em\u003e will endure as an indispensable guide for enthusiasts, tech aficionados, and anyone curious about the profound transformations underway in our increasingly interconnected world.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46796843253996,"sku":"9781324095286","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11637253482659.jpg?v=1757112260"}],"url":"https:\/\/bookhero.pro\/collections\/matthew-ball.oembed","provider":"Book Hero","version":"1.0","type":"link"}