{"title":"Marty Cagan","description":"\u003cp\u003eWelcome to our collection of books by Marty Cagan, a renowned author and thought leader in the field of product management and innovation. With a strong focus on the principles and practices that drive successful product teams and organisations, Cagan's works are essential reading for anyone involved in the world of product development and entrepreneurship.\u003c\/p\u003e\n\n\u003cp\u003eHis book \u003cem\u003eEmpowered\u003c\/em\u003e explores the vital role of empowered product teams and how they contribute to creating exceptional products. This insightful guide inspires leaders and teams to unlock their full potential and drive impactful business outcomes.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eInspired\u003c\/em\u003e is another standout work that delves into the framework for building top-notch products. This book provides practical advice and real-world examples, making it an invaluable resource for product managers keen on mastering their craft.\u003c\/p\u003e\n\n\u003cp\u003eThe \u003cem\u003eProduct is Hard SVPG Box Set\u003c\/em\u003e is a treasure trove of knowledge that bundles Cagan’s wisdom into a comprehensive collection. This set delivers strategies and best practices that are applicable to real-world challenges faced by product teams today.\u003c\/p\u003e\n\n\u003cp\u003eLastly, \u003cem\u003eTransformed\u003c\/em\u003e offers insights into the critical transformations organisations need to undertake to compete in today's fast-paced digital economy. Cagan outlines how businesses can evolve to stay relevant and thrive amidst constant change.\u003c\/p\u003e\n\n\u003cp\u003eDive into Marty Cagan’s collection today and equip yourself with the knowledge and tools necessary to shape the future of product innovation and business success.\u003c\/p\u003e","products":[{"product_id":"inspired","title":"Inspired","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eInspired\u003c\/em\u003e by Marty Cagan is an essential guide for anyone involved in the conception, development, and delivery of outstanding technology products. The book delves into the secrets behind the unparalleled success of tech giants like Amazon, Google, Facebook, Netflix, and Tesla. Detailing the distinct approaches these companies employ, Cagan reveals how they design and deploy products that captivate and engage consumers worldwide. Through insightful analysis, the book provides a blueprint for cultivating a high-performing product organisation that consistently meets consumer needs and drives business success.\u003c\/p\u003e\n\n\u003cp\u003eCagan provides an in-depth exploration into the intricacies of creating products that do not just serve functional purposes but resonate with users on a deeper level. He examines the importance of assembling the perfect team with diverse skills and innovation mindset, and stresses the significance of a lightweight yet efficient process that empowers teams to discover and develop the right products. Furthermore, he highlights the need for a robust product culture that encourages creativity, experimentation, and a relentless pursuit of excellence.\u003c\/p\u003e\n\n\u003cp\u003eThis comprehensive resource is invaluable whether you are steering an early-stage startup seeking product\/market fit, a growth-stage company aiming to scale your operations, or a well-established enterprise striving to revitalise your value proposition. \u003cem\u003eInspired\u003c\/em\u003e empowers your product organisation to achieve unmatched levels of customer satisfaction, foster consistent innovation, and secure enduring business success.\u003c\/p\u003e\n\n\u003cp\u003eEnriched with Marty Cagan's personal anecdotes and profiles of today's eminent product managers and tech-powered companies such as Adobe, Apple, BBC, Google, Microsoft, and Netflix, \u003cem\u003eInspired\u003c\/em\u003e transforms your approach to developing technology products. It serves not only as a guide but as an inspiration to enhance and refine your team's product efforts.\u003c\/p\u003e\n\n\u003cp\u003eThe seminal first edition of \u003cem\u003eInspired\u003c\/em\u003e, released a decade ago, cemented its status as a cornerstone for technology product managers around the globe. This updated second edition maintains its ambition to be the single most vital resource for tech product managers. Refreshingly new and incorporating the most contemporary practices and techniques, it features insights from the people and processes behind every successful product. This edition is indispensable for those aspiring to elevate their product management prowess and align with the cutting-edge standards set by the industry's most acclaimed tech companies.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ingram Book Company","offers":[{"title":"Default Title","offer_id":45799012040940,"sku":"9781119387503","price":62.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119387503.jpg?v=1728217648"},{"product_id":"transformed","title":"Transformed","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eHelp transform your business and innovate like the world's top tech companies!\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eINSPIRED\u003c\/em\u003e, product thought leader Marty Cagan revealed the best practices and techniques used by the \u003cem\u003etop product teams\u003c\/em\u003e operating in the product model. Next, \u003cem\u003eEMPOWERED\u003c\/em\u003e shared the best practices and techniques used by the \u003cem\u003etop product leaders\u003c\/em\u003e to provide their teams with the kind of environment they need to thrive in the product model.\u003c\/p\u003e\n\n\u003cp\u003eYet, the most common question after reading \u003cem\u003eINSPIRED\u003c\/em\u003e and \u003cem\u003eEMPOWERED\u003c\/em\u003e has been: \"Yes, we want to work this way, but the way we work today is so different, and so deeply ingrained, is it even possible for a company like ours to \u003cem\u003etransform\u003c\/em\u003e to the product model?\"\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eTRANSFORMED\u003c\/em\u003e was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSFORMED\u003c\/strong\u003e has three big goals:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eFirst, the book will \u003cem\u003eeducate\u003c\/em\u003e you with a deep understanding of the product operating model, and what it means to work that way.\u003c\/li\u003e\n    \u003cli\u003eSecond, the book will \u003cem\u003econvince\u003c\/em\u003e you with detailed case studies of successful transformations, that while difficult, it is absolutely possible for you to transform your company to the product operating model.\u003c\/li\u003e\n    \u003cli\u003eThird, the book will \u003cem\u003einspire\u003c\/em\u003e you with truly impressive case studies of product innovation, showing what you too will be capable of doing once you successfully transform.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eTRANSFORMED\u003c\/strong\u003e is written for those driving change, including the senior company leaders—starting with the CEO—as well as the senior executives and stakeholders who need to collaborate with the product teams, the product leaders, the members of the product teams, and all those who either support or depend on these product teams.\u003c\/p\u003e\n\n\u003cp\u003eWritten by best-selling author Marty Cagan and his partners at the Silicon Valley Product Group, \u003cstrong\u003eTRANSFORMED\u003c\/strong\u003e is filled with real-world examples and proven, practical advice from their decades of experience helping companies move to the product operating model.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ingram Book Company","offers":[{"title":"Default Title","offer_id":45799079248108,"sku":"9781119697336","price":70.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119697336.jpg?v=1728226973"},{"product_id":"empowered-by-marty-cagan-9781119691297","title":"Empowered","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMost people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much \u003cem\u003ewho\u003c\/em\u003e they hire, but rather \u003cem\u003ehow\u003c\/em\u003e they enable their people to work together to solve hard problems and create extraordinary products.\u003c\/p\u003e\n\n\u003cp\u003eAs legendary Silicon Valley coach—and coach to the founders of several of today’s leading tech companies—Bill Campbell said, “Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge.”\u003c\/p\u003e\n\n\u003cp\u003eThe goal of \u003cem\u003eEmpowered\u003c\/em\u003e is to provide you, as a leader of product management, product design, or engineering, with everything you’ll need to create just such an environment.\u003c\/p\u003e\n\n\u003cp\u003eAs partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller \u003cem\u003eInspired\u003c\/em\u003e, \u003cem\u003eEmpowered\u003c\/em\u003e tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.\u003c\/p\u003e\n\n\u003cp\u003eThe book covers:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eWhat it means to be an empowered product team, and how this is different from the “feature teams” used by most companies to build technology products\u003c\/li\u003e\n    \u003cli\u003eRecruiting and coaching the members of product teams, first to competence, and then to reach their potential\u003c\/li\u003e\n    \u003cli\u003eCreating an inspiring product vision along with an insights-driven product strategy\u003c\/li\u003e\n    \u003cli\u003eTranslating that strategy into action by empowering teams with specific objectives—problems to solve—rather than features to build\u003c\/li\u003e\n    \u003cli\u003eRedefining the relationship of the product teams to the rest of the company\u003c\/li\u003e\n    \u003cli\u003eDetailing the changes necessary to effectively and successfully transform your organisation to truly empowered product teams\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eEmpowered\u003c\/em\u003e puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":45907277283564,"sku":"9781119691297","price":60.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119691297.jpg?v=1731708481"},{"product_id":"product-is-hard-svpg-box-set-by-marty-cagan-9781394326266","title":"Product is Hard SVPG Box Set","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eProduct is Hard.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe best product companies use the product operating model to build their tech-powered products. The SVPG Partners have led product at some of the most iconic product operating model companies in the world. The \u003ci\u003eProduct is Hard Box Set\u003c\/i\u003e can help you transform how you work and the results you can achieve.\u003c\/p\u003e\n\n\u003cp\u003eTitles included in this one-of-a-kind set:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\n\u003cem\u003eINSPIRED: How to Create Tech Products Customers Love\u003c\/em\u003e (Silicon Valley Product Group)\u003c\/li\u003e\n    \u003cli\u003e\n\u003cem\u003eEMPOWERED: Ordinary People, Extraordinary Products\u003c\/em\u003e (Silicon Valley Product Group)\u003c\/li\u003e\n    \u003cli\u003e\n\u003cem\u003eLOVED: How to Rethink Marketing for Tech Products\u003c\/em\u003e (Silicon Valley Product Group)\u003c\/li\u003e\n    \u003cli\u003e\n\u003cem\u003eTRANSFORMED: Moving to the Product Operating Model\u003c\/em\u003e (Silicon Valley Product Group)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eINSPIRED\u003c\/em\u003e is written for product teams, \u003cem\u003eEMPOWERED\u003c\/em\u003e is written for product leaders, and \u003cem\u003eLOVED\u003c\/em\u003e is written for product marketing managers. \u003cem\u003eTRANSFORMED\u003c\/em\u003e is written for those leaders that are working to drive change in their companies.\u003c\/p\u003e\n\n\u003cp\u003eTogether, these books share the critical lessons learned from working with and for many of the top product companies in the world.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46998560178412,"sku":"9781394326266","price":247.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11802303482684.jpg?v=1763221194"}],"url":"https:\/\/bookhero.pro\/collections\/marty-cagan.oembed","provider":"Book Hero","version":"1.0","type":"link"}