{"title":"Martina Lauchengco","description":"\u003cp\u003eDiscover the insightful works of \u003cem\u003eMartina Lauchengco\u003c\/em\u003e, an esteemed author in the realms of Business and Entrepreneurship. Martina brings a wealth of experience and expertise, making her books an essential addition to your professional library.\u003c\/p\u003e\n\n\u003cp\u003eOne of her standout works, \u003cem\u003eLoved\u003c\/em\u003e, delves into the intricate nuances of product management, offering a detailed guide on how to excel in this challenging field. Her writing provides practical strategies and an insider's perspective that is both accessible and deeply informative.\u003c\/p\u003e\n\n\u003cp\u003eLauchengco's works, such as the \u003cem\u003eProduct is Hard SVPG Box Set\u003c\/em\u003e, offer a comprehensive overview of product management challenges and solutions. These books are a testament to her profound understanding of the business landscape, making complex concepts easier to grasp for professionals at all levels.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a seasoned entrepreneur or just starting on your business journey, Martina Lauchengco's books are a treasure trove of knowledge and invaluable insights that will guide and inspire your path to success.\u003c\/p\u003e","products":[{"product_id":"loved-by-martina-lauchengco-9781119703648","title":"Loved","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eMost tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, \u003ci\u003eLoved\u003c\/i\u003e shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between \"also-ran\" products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story.\u003c\/p\u003e\n\n\u003cp\u003ePart of the bestselling series including \u003ci\u003eInspired\u003c\/i\u003e and \u003ci\u003eEmpowered\u003c\/i\u003e, \u003ci\u003eLoved\u003c\/i\u003e explains the fundamentals of best-in-class product marketing for product teams, marketers, founders, and any leader with a product and a vision.\u003c\/p\u003e\n\n\u003cp\u003eSharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make \u003ci\u003eLoved\u003c\/i\u003e the definitive guide to modern product marketing.\u003c\/p\u003e\n\n\u003cp\u003eWith dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eThe centrality of product marketing to any product’s success\u003c\/li\u003e\n  \u003cli\u003eThe key skills and actions required to do it well\u003c\/li\u003e\n  \u003cli\u003eThe four fundamentals of product marketing and how to apply them\u003c\/li\u003e\n  \u003cli\u003eHow to hire, lead, and organise product marketing\u003c\/li\u003e\n  \u003cli\u003eHow product marketers optimise crucial collaboration with other functions\u003c\/li\u003e\n  \u003cli\u003eOne-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003ci\u003eLoved\u003c\/i\u003e is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":45907292881132,"sku":"9781119703648","price":68.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119703648.jpg?v=1731709247"},{"product_id":"product-is-hard-svpg-box-set-by-marty-cagan-9781394326266","title":"Product is Hard SVPG Box Set","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eProduct is Hard.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe best product companies use the product operating model to build their tech-powered products. The SVPG Partners have led product at some of the most iconic product operating model companies in the world. The \u003ci\u003eProduct is Hard Box Set\u003c\/i\u003e can help you transform how you work and the results you can achieve.\u003c\/p\u003e\n\n\u003cp\u003eTitles included in this one-of-a-kind set:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\n\u003cem\u003eINSPIRED: How to Create Tech Products Customers Love\u003c\/em\u003e (Silicon Valley Product Group)\u003c\/li\u003e\n    \u003cli\u003e\n\u003cem\u003eEMPOWERED: Ordinary People, Extraordinary Products\u003c\/em\u003e (Silicon Valley Product Group)\u003c\/li\u003e\n    \u003cli\u003e\n\u003cem\u003eLOVED: How to Rethink Marketing for Tech Products\u003c\/em\u003e (Silicon Valley Product Group)\u003c\/li\u003e\n    \u003cli\u003e\n\u003cem\u003eTRANSFORMED: Moving to the Product Operating Model\u003c\/em\u003e (Silicon Valley Product Group)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eINSPIRED\u003c\/em\u003e is written for product teams, \u003cem\u003eEMPOWERED\u003c\/em\u003e is written for product leaders, and \u003cem\u003eLOVED\u003c\/em\u003e is written for product marketing managers. \u003cem\u003eTRANSFORMED\u003c\/em\u003e is written for those leaders that are working to drive change in their companies.\u003c\/p\u003e\n\n\u003cp\u003eTogether, these books share the critical lessons learned from working with and for many of the top product companies in the world.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46998560178412,"sku":"9781394326266","price":247.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11802303482684.jpg?v=1763221194"}],"url":"https:\/\/bookhero.pro\/collections\/martina-lauchengco.oembed","provider":"Book Hero","version":"1.0","type":"link"}