{"title":"Marshall W. Van Alstyne","description":"\u003cp\u003e\u003cstrong\u003eMarshall W. Van Alstyne\u003c\/strong\u003e explores the transformative power of digital platforms and ecosystems, offering deep insights into how businesses can harness network effects to innovate and grow. His work sheds light on the dynamics behind successful platforms and the economic principles that shape the modern digital economy.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect clear, research-driven analysis on topics such as platform strategy, value creation, and competitive advantage in the technology-driven marketplace. These books provide thoughtful guidance for entrepreneurs, managers, and anyone interested in the future of business and innovation.\u003c\/p\u003e","products":[{"product_id":"hbrs-10-must-reads-on-platforms-and-ecosystems-with-bonus-article-by-why-some-platforms-thrive-and-others-dont-by-feng-zhu-and-marco-iansiti-by-karim-r-lakhani-9781633699885","title":"HBR's 10 Must Reads on Platforms and Ecosystems (with bonus article by \"Why Some Platforms Thrive and Others Don't\" By Feng Zhu and Marco Iansiti)","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eCompetition is moving beyond industry to ecosystem. Are you ready?\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn the shift from pipeline to platform, value is no longer created by your company's product or process alone—it's created through interactions. The strategy you used to become an industry leader won't help you compete in an evolving and complex ecosystem.\u003c\/p\u003e\n\n\u003cp\u003eIf you read nothing else on platforms and ecosystems, read these 10 articles by experts in the field. We've combed through hundreds of articles in the \u003ci\u003eHarvard Business Review\u003c\/i\u003e archive and selected the most important ones to help you address classic challenges, such as navigating the shift from controlling resources to orchestrating them, redefining value, thwarting competitive threats, and adapting your strategy.\u003c\/p\u003e\n\n\u003cp\u003eThis book will inspire you to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eManage network effects and inspire users to attract more users\u003c\/li\u003e\n  \u003cli\u003eUnderstand the myriad dynamics at play in a platform business\u003c\/li\u003e\n  \u003cli\u003eDecide whether to be a chief architect or a complementor in your ecosystem\u003c\/li\u003e\n  \u003cli\u003eConsider which of your company's existing products and services can be turned into platforms\u003c\/li\u003e\n  \u003cli\u003eShift from managing products to managing interactions\u003c\/li\u003e\n  \u003cli\u003eCollaborate with other firms in an ecosystem that spans sectors\u003c\/li\u003e\n  \u003cli\u003eLearn to allocate—and reallocate—resources as conditions change\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46721127579884,"sku":"9781633699885","price":61.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18246343482769.jpg?v=1754606525"},{"product_id":"platform-revolution-by-sangeet-paul-choudary-9780393354355","title":"Platform Revolution","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eUber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success?\u003c\/p\u003e\n\n\u003cp\u003eThese cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, \u003cem\u003ePlatform Revolution\u003c\/em\u003e is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the \u003cem\u003ewhat\u003c\/em\u003e, \u003cem\u003ehow\u003c\/em\u003e, and \u003cem\u003ewhy\u003c\/em\u003e of this revolution and provide the first \"owner's manual\" for creating a successful platform business.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003ePlatform Revolution\u003c\/em\u003e teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetise networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.\u003c\/p\u003e\n\n\u003cp\u003eAs digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, \u003cem\u003ePlatform Revolution\u003c\/em\u003e charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47427412754668,"sku":"9780393354355","price":35.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780393354355.jpg?v=1774767690"}],"url":"https:\/\/bookhero.pro\/collections\/marshall-w-van-alstyne.oembed","provider":"Book Hero","version":"1.0","type":"link"}