{"title":"Marshall McLuhan","description":"\u003cp\u003e\u003cstrong\u003eMarshall McLuhan\u003c\/strong\u003e explores the complex interplay between communication, technology, and culture in his groundbreaking works. Readers will find insightful analyses that challenge traditional views of media, examining how the medium itself shapes human experience and societal change.\u003c\/p\u003e\n\n\u003cp\u003eBooks such as \u003cem\u003eThe Medium is the Massage\u003c\/em\u003e and \u003cem\u003eUnderstanding Media\u003c\/em\u003e offer profound reflections on the transformative power of media, making this collection essential for anyone interested in media theory, cultural studies, and the evolving landscape of communication.\u003c\/p\u003e","products":[{"product_id":"the-medium-is-the-massage","title":"The Medium is the Massage","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn \u003ci\u003eThe Medium is the Massage\u003c\/i\u003e, Marshall McLuhan vividly explores the profound impact that different forms of media have on human perception and society. This revolutionary work delves into the ways in which communication mediums – from print and radio to television and newer digital technologies – shape our sensory experiences. Through a combination of words and striking visuals, McLuhan and his collaborator Quentin Fiore invite readers to see the interconnections between media and the socio-cultural landscape.\u003c\/p\u003e\n\n\u003cp\u003eFamed for coining the term 'Global Village', McLuhan's insights remain exceptionally relevant, compelling us to question and understand the influences of emerging technologies on our daily lives. His notion that \"the medium is the message\" – the idea that form and content are intrinsically linked – is illustrated throughout the book, which serves as an \"inventory of effects\" that media have on our perceptions and interactions.\u003c\/p\u003e\n\n\u003cp\u003eUnveiling the intricate dynamics between media and their societal impacts, \u003ci\u003eThe Medium is the Massage\u003c\/i\u003e is a masterful blend of philosophy, sociology, and visual design. This unique and thought-provoking book prompts readers to critically examine how communication tools shape our collective consciousness and cultural narratives.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Medium is the Massage\u003c\/i\u003e is part of the esteemed Penguin on Design series, which celebrates the works of visionary thinkers who have profoundly influenced the fields of art, design, and media. This series comprises four seminal works that continue to inspire and challenge our understanding of visual and cultural discourse.\u003c\/p\u003e\n\n\u003cp\u003eDiscover why, decades later, Marshall McLuhan's insights continue to resonate profoundly with readers and analysts alike, offering an unparalleled perspective on the symbiotic relationship between media and society.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45692433989868,"sku":"9780141035826","price":32.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780141035826.jpg?v=1725562912"},{"product_id":"understanding-media-by-marshall-mcluhan-9780415255493","title":"Understanding Media","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhen Marshall McLuhan first coined the phrases \"global village\" and \"the medium is the message\" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eUnderstanding Media\u003c\/em\u003e was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known.\u003c\/p\u003e\n\n\u003cp\u003eIn 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. \u003cem\u003eUnderstanding Media\u003c\/em\u003e: the most important book ever written on communication. Ignore its message at your peril.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47608229265644,"sku":"9780415255493","price":384.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/c275d43cd8b30280d35542c01ab1911e.jpg?v=1778201846"}],"url":"https:\/\/bookhero.pro\/collections\/marshall-mcluhan.oembed","provider":"Book Hero","version":"1.0","type":"link"}