{"title":"Mark Kingsley","description":"\u003cp\u003eDelve into the innovative world of branding with the expert insights of Mark Kingsley, a distinguished voice in the realm of Business \u0026amp; Entrepreneurship. Kingsley's works bring a fresh perspective to how brands can thrive in our ever-evolving digital landscape. His collection offers invaluable resources for both seasoned professionals and aspiring entrepreneurs looking to stay ahead in the competitive market.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eBrands in the Age of AI\u003c\/em\u003e, Kingsley explores the transformative impact of artificial intelligence on brand strategies, offering cutting-edge tactics to harness this technology effectively. If you're seeking a concise guide to the fundamentals of branding, \u003cem\u003eThe Pocket Universal Principles of Branding\u003c\/em\u003e offers an easily digestible format filled with essential principles and practical tips. For a comprehensive exploration, \u003cem\u003eUniversal Principles of Branding\u003c\/em\u003e provides a more in-depth analysis of the core concepts every business should embrace.\u003c\/p\u003e\n\n\u003cp\u003eMark Kingsley's books are an essential addition to the collection of anyone passionate about branding, marketing, and innovation. Whether you're starting a new venture or enhancing an existing brand, his expert guidance will equip you with the knowledge to succeed in the dynamic world of Business \u0026amp; Entrepreneurship.\u003c\/p\u003e","products":[{"product_id":"the-pocket-universal-principles-of-branding-by-mark-kingsley-9780760393826","title":"The Pocket Universal Principles of Branding","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis pocket-size version of \u003cem\u003eUniversal Principles of Branding\u003c\/em\u003e presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eWinner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eRichly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.\u003c\/p\u003e\n\n\u003cp\u003eFeatured principles are as diverse as:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eAuthenticity\u003c\/li\u003e\n    \u003cli\u003eSocial Responsibility\u003c\/li\u003e\n    \u003cli\u003eWorld Building\u003c\/li\u003e\n    \u003cli\u003eGatekeepers\u003c\/li\u003e\n    \u003cli\u003eRituals and routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.\u003c\/p\u003e\n\n\u003cp\u003eThe titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46723861971180,"sku":"9780760393826","price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19866443482458.jpg?v=1754696276"},{"product_id":"universal-principles-of-branding-by-mark-kingsley-9780760378205","title":"Universal Principles of Branding","description":"\u003cdiv class=\"book-description\"\u003e\n\u003ci\u003eUniversal Principles of Branding\u003c\/i\u003e presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.  \n\nRichly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.  \n\nFeatured principles are as diverse as:  \n- Authenticity  \n- Social Responsibility  \n- World Building  \n- Gatekeepers  \n- Rituals and Routine  \n\nEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.  \n\nThe titles in the \u003cb\u003eRockport Universal series\u003c\/b\u003e offer comprehensive and authoritative information along with edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone interested in expanding and enriching their design knowledge.\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46724036133100,"sku":"9780760378205","price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19710233482458.jpg?v=1754709633"},{"product_id":"brands-in-the-age-of-ai-by-mark-kingsley-9780760395219","title":"Brands in the Age of AI","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eNavigate the complexities of AI in branding, from maximising benefits to addressing ethical considerations.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBrands in the Age of AI\u003c\/em\u003e by Mark Kingsley is a timely survey of how artificial intelligence is revolutionising branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalisation, automation, and data analytics are reshaping the way brands connect with consumers. With AI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences. However, Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology-driven world.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are a marketer, business leader, or branding professional, Kingsley's expertise in digital transformation provides the roadmap you need for integrating AI into branding while keeping the consumer at the centre of each decision.\u003c\/p\u003e\n\n\u003cp\u003eInside, you will find:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWide-ranging analysis of AI's role in branding:\u003c\/strong\u003e Understand how AI technology enables personalisation, responsiveness, and predictive branding.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDiscussion on the effects of AI use:\u003c\/strong\u003e Consider possible results from the effect of AI on the interplay between brands, people, and digital agents.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eReal-world examples:\u003c\/strong\u003e Learn from brands located across the spectrum of AI-powered branding strategies.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith \u003cem\u003eBrands in the Age of AI\u003c\/em\u003e, gain valuable insights into the future of branding to help businesses remain competitive and consumer-centred in an increasingly AI-driven marketplace.\u003c\/p\u003e\n\n\u003cp\u003eThe School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the programme. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices.\u003c\/p\u003e\n\n\u003cp\u003eEach book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA's Masters in Branding programme. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.\u003c\/p\u003e\n\n\u003cp\u003eAlso available from the series: \u003cem\u003eThe Meaning of Branded Objects\u003c\/em\u003e and \u003cem\u003eA History of Brands\u003c\/em\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47288384520428,"sku":"9780760395219","price":49.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19880373482458.jpg?v=1770547458"}],"url":"https:\/\/bookhero.pro\/collections\/mark-kingsley.oembed","provider":"Book Hero","version":"1.0","type":"link"}