{"title":"Mark Earls","description":"\u003cp\u003eExplore the compelling world of Mark Earls, a leading author in the realms of Self-Help \u0026amp; Personal Development and Business \u0026amp; Entrepreneurship. Mark Earls is acclaimed for his insightful perspectives on human behaviour and creativity, offering readers a fresh lens through which to view personal and professional growth.\u003c\/p\u003e\n\n\u003cp\u003eHis influential book, \u003cem\u003eHerd\u003c\/em\u003e, delves into the collective nature of humans and how our behaviours are often steered by social influence rather than independent decision-making. This thought-provoking work challenges conventional ideas, urging readers to reimagine how they understand and engage with the world around them.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eCreative Superpowers\u003c\/em\u003e, Mark unravels the secrets to unlocking your creative potential. This book invites you to harness your innate abilities, turning them into powerful tools for innovation and productivity. By borrowing concepts from seasoned creatives, Mark provides practical advice that can propel both your personal and professional life forward.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for those seeking to enrich their understanding of human dynamics or to ignite their creative spark, Mark Earls' collection is an essential addition to any reader's library. Discover the intersection of psychology, creativity, and success through his enlightening works.\u003c\/p\u003e","products":[{"product_id":"creative-superpowers-by-laura-jordan-bambach-9781783529032","title":"Creative Superpowers","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eEvery business leader should read it immediately\u003c\/em\u003e - Emma Gannon, author of \u003cem\u003eThe Multi-Hyphen Method\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eA book that made my brain fizz\u003c\/em\u003e - Bruce Daisley, VP EMEA, Twitter\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWe are about to enter an Age of Creativity that requires a new set of skills. \u003cem\u003eCreative Superpowers\u003c\/em\u003e introduces you to four creative superpowers that will help solve your biggest business problems and open up fresh opportunities. These powers include:\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHacking\u003c\/strong\u003e - Learn how becoming a hacker will help you tackle problems in different ways.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eMaking\u003c\/strong\u003e - Discover how getting your hands dirty and making things stimulates new parts of the brain as well as creating happy accidents.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTeaching\u003c\/strong\u003e - Understand how teaching yourself and others consolidates experience in a fast-paced world.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThieving\u003c\/strong\u003e - Learn how looking to what already exists can help you solve your problems.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46868335657196,"sku":"9781783529032","price":34.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/27990943482822.jpg?v=1759755426"},{"product_id":"herd-by-mark-earls-9780470744598","title":"Herd","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003e…fascinating. Like Malcolm Gladwell on speed.\u003c\/em\u003e —\u003cstrong\u003e\u003cem\u003eTHE GUARDIAN\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cem\u003eHerd\u003c\/em\u003e is a rare thing: a book that transforms the reader's perception of how the world works.\u003c\/em\u003e —\u003cstrong\u003eMatthew D'Ancona, \u003cem\u003eTHE SPECTATOR\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru.\u003c\/em\u003e —\u003cstrong\u003eDaniel Finkelstein, \u003cem\u003eTHE TIMES\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis paperback version of Mark Earls' groundbreaking and award-winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking.\u003c\/p\u003e\n\n\u003cp\u003eSince the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals, and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHerd\u003c\/em\u003e provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46998257402092,"sku":"9780470744598","price":30.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/16210533482355.jpg?v=1763212273"}],"url":"https:\/\/bookhero.pro\/collections\/mark-earls.oembed","provider":"Book Hero","version":"1.0","type":"link"}