{"title":"Marc Benioff","description":"\u003cp\u003eDiscover the influential world of \u003cstrong\u003eMarc Benioff\u003c\/strong\u003e, a trailblazer in the realm of business and entrepreneurship. As the co-founder and CEO of Salesforce, Benioff has revolutionised the tech industry with groundbreaking strategies and visionary leadership. Through his books, he offers invaluable insights into building successful businesses and fostering innovation.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eBehind the Cloud\u003c\/em\u003e, Benioff takes you behind the scenes of Salesforce's meteoric rise, sharing strategies and lessons from its transformation into a cloud computing powerhouse. This book is perfect for aspiring entrepreneurs and business leaders eager to learn from a real-world success story.\u003c\/p\u003e\n\n\u003cp\u003eWith \u003cem\u003eTrailblazer\u003c\/em\u003e, Benioff goes beyond traditional business themes, delving into the concept of responsible leadership. He emphasises the importance of creating a company culture prioritising values, trust, and customer success. This thought-provoking work is a must-read for anyone looking to leave a meaningful impact in the business landscape.\u003c\/p\u003e\n\n\u003cp\u003eExplore Marc Benioff's collection to gain unique perspectives and strategies that could transform your approach to entrepreneurship and business leadership.\u003c\/p\u003e","products":[{"product_id":"trailblazer","title":"Trailblazer","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eTrailblazer\u003c\/i\u003e by Marc Benioff is a riveting exploration of how businesses can be a force for positive change in the world. In this visionary guide, Benioff, the charismatic chairman and CEO of Salesforce, breaks away from the conventional profit-first mindset that has dominated corporate thinking for too long. Drawing from his own courageous steps and revolutionary strategies, he presents a powerful narrative on redefining the role of business in society, advocating for a balanced approach where success is measured not just by profit, but by the impact on stakeholders and the broader community.\u003c\/p\u003e\n\n\u003cp\u003eBenioff's compelling journey unfolds as he recounts key moments, such as his bold statement at the World Economic Forum in Davos calling for stricter regulation of the tech industry. By comparing the regulation of Facebook to that of the cigarette industry, he sparked a controversy that placed him at the heart of a critical dialogue about corporate responsibility. This incident underscored his unwavering belief that businesses must prioritise ethical considerations alongside financial performance.\u003c\/p\u003e\n\n\u003cp\u003eThrough \u003ci\u003eTrailblazer\u003c\/i\u003e, Benioff elucidates how he ingrained shared values into Salesforce's corporate ethos, advocating for decisions that benefit both the business and society. His approach offers a blueprint for organisations aiming to thrive in an age where public scrutiny and calls for corporate accountability are intensifying. Readers will discover actionable insights and inspiring examples of how empowering employees, engaging in philanthropy, and fostering an inclusive culture can drive sustained success.\u003c\/p\u003e\n\n\u003cp\u003eBenioff asserts that future business leaders must adopt a holistic perspective on capitalism, one that embraces innovation, empathy, and social responsibility. He provides a roadmap for executives, employees, and customers to navigate the complexities of modern global capitalism, suggesting that only those companies committed to 'business for good' will endure and flourish in the coming decades.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eTrailblazer\u003c\/i\u003e is not just a book; it’s a manifesto for a new era of ethical entrepreneurship and conscious capitalism. Filled with inspiring stories and practical advice, this guide will resonate with anyone looking to make a meaningful impact through their work, urging them to champion sustainable practices and contribute to a fairer, more compassionate world.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a business leader, an aspiring entrepreneur, or a customer who cares about the values of the companies you support, \u003ci\u003eTrailblazer\u003c\/i\u003e will challenge you to rethink what it means to be successful and to embrace a vision where profit and purpose go hand in hand.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"HarperCollins New Zealand","offers":[{"title":"Default Title","offer_id":45732367991020,"sku":"9781471181832","price":25.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781471181832.jpg?v=1726358889"},{"product_id":"behind-the-cloud-by-carlye-adler-9780470521168","title":"Behind the Cloud","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eHow did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change.\u003c\/p\u003e\n\n\u003cp\u003eShowing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eBehind the Cloud\u003c\/i\u003e, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854048088300,"sku":"9780470521168","price":54.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/13976233482355.jpg?v=1759232633"}],"url":"https:\/\/bookhero.pro\/collections\/marc-benioff.oembed","provider":"Book Hero","version":"1.0","type":"link"}