{"title":"Lizette Vorster","description":"\u003cp\u003eWelcome to our Lizette Vorster book collection, where business acumen meets digital innovation. Renowned for her insightful perspectives on modern business strategies, Lizette Vorster is an acclaimed author in the realm of Business \u0026amp; Entrepreneurship.\u003c\/p\u003e\n\n\u003cp\u003eHer works, such as \u003cem\u003eDigital Marketing in Practice\u003c\/em\u003e, delve into the practicalities of internet-based promotional strategies, offering invaluable guidance for both budding entrepreneurs and seasoned professionals. Vorster’s books are known for their clear, engaging style, making intricate concepts accessible and actionable.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are seeking to enhance your understanding of digital marketing or looking to navigate the complex waters of entrepreneurship, Lizette Vorster's works serve as an essential resource. Her expertise not only helps unravel the complexities of the digital landscape but also provides tools to apply these insights effectively in the business world.\u003c\/p\u003e\n\n\u003cp\u003eExplore Lizette Vorster’s collection to empower your business journey with contemporary, practical knowledge that keeps pace with today’s fast-evolving market trends.\u003c\/p\u003e","products":[{"product_id":"digital-marketing-in-practice-by-hanne-knight-9781398608870","title":"Digital Marketing in Practice","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eHow do you create and measure digital marketing campaigns? How can you analyse competitor and consumer behaviour? How can digital marketing be conducted in a responsible and accountable way? Explore these areas and more with this definitive resource for students to understand and apply all the key components of digital marketing.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eDigital Marketing in Practice\u003c\/i\u003e balances step-by-step practical coverage with academic theoretical context to offer a streamlined resource which doesn't assume prior subject area knowledge. It explores key definitions and best-practice for tools, channels and platforms including search engine optimisation (SEO), online advertising, social media marketing, email marketing, ecommerce and affiliate marketing. It shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eDigital Marketing in Practice\u003c\/i\u003e also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging, as well as respect legal considerations such as the GDPR (General Data Protection Regulation). Featuring interviews with industry professionals and case studies and examples from a range of brands including Adidas, Nielsen and The Eden Project, it also contains how-to guides, checklists and critical thought pieces. Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854452805868,"sku":"9781398608870","price":143.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398608870.jpg?v=1759242417"}],"url":"https:\/\/bookhero.pro\/collections\/lizette-vorster.oembed","provider":"Book Hero","version":"1.0","type":"link"}