{"title":"Lisa Larter","description":"\u003cp\u003eWelcome to our curated collection of works by \u003cem\u003eLisa Larter\u003c\/em\u003e, a renowned expert in the realms of business and entrepreneurship. Known for her engaging writing style and deep insights, Lisa has made a significant impact in the world of marketing and business strategy.\u003c\/p\u003e\n\n\u003cp\u003eLisa Larter combines practical advice with proven strategies to help readers navigate the dynamic landscape of business. Whether you're an aspiring entrepreneur or a seasoned business owner, her books provide valuable guidance and actionable steps to enhance your business acumen.\u003c\/p\u003e\n\n\u003cp\u003eIn titles like \u003cstrong\u003eMasterful Marketing\u003c\/strong\u003e, Lisa shares her extensive expertise on creating effective marketing strategies that drive results. Her books are designed to empower you with the knowledge and skills needed to elevate your business to new heights.\u003c\/p\u003e\n\n\u003cp\u003eExplore Lisa Larter's collection to discover books that offer not only practical advice but also a touch of inspiration to ignite your entrepreneurial spirit. Each title reflects her commitment to helping business enthusiasts thrive in an ever-changing world.\u003c\/p\u003e","products":[{"product_id":"masterful-marketing-by-lisa-larter-9781472994684","title":"Masterful Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA concise yet expansive guide to the marketing strategies that lead to success in the competitive modern landscape.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMasterful Marketing\u003c\/em\u003e draws upon extensive case studies and research to provide practical guidance that will prove invaluable for any marketer, regardless of their seniority or sector. It focuses particularly on a value-based approach, providing insights that will allow the reader to recognise and effectively target the customers, platforms, and approaches that will have the greatest returns.\u003c\/p\u003e\n\n\u003cp\u003eIn today’s marketing world, your personal brand, the relationships you build, and the expertise you share have the capacity to move you from best kept secret to highly sought expert. This is mainly contingent upon the value-based marketing you create. With this book, readers will gain the combined experience and wisdom of its co-authors, Alan Weiss and Lisa Larter. Alan brings his decades of experience as a consultant and entrepreneur to provide practical, motivational guidance, while Lisa brings her expertise as a digital marketer and strategist to provide fascinating research-based insights into marketing strategy.\u003c\/p\u003e\n\n\u003cp\u003eSocial and technological developments have transformed both the nature and impact of marketing. Previously, large sums of money could almost guarantee that a new campaign would be noticed, or that new branding would become iconic. Yet, with the onset of social media and the downturn in traditional media avenues, the primary platforms for marketing have become democratised. While access to such platforms may be easy and often cheap, they are competitive battlegrounds in which a marketer must vie for the customer’s attention with any number of distractions or competitors. Only through the value-based approaches outlined in \u003cem\u003eMasterful Marketing\u003c\/em\u003e will your marketing efforts stand out in this crowd and draw in customers.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46722163835116,"sku":"9781472994684","price":38.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/12084363482712.jpg?v=1754632843"}],"url":"https:\/\/bookhero.pro\/collections\/lisa-larter.oembed","provider":"Book Hero","version":"1.0","type":"link"}