{"title":"Lincoln Murphy","description":"\u003cp\u003eExplore the insightful world of \u003cstrong\u003eLincoln Murphy\u003c\/strong\u003e, a renowned author and thought leader in the field of \u003cem\u003eCustomer Success\u003c\/em\u003e. Known for his clear and actionable guidance, Murphy has helped countless businesses improve their strategies and drive growth through enhanced customer relations. His work primarily focuses on how companies can achieve their desired outcomes by aligning their products with their customers' needs.\u003c\/p\u003e\n\n\u003cp\u003eThe collection features the influential book, \u003cstrong\u003eCustomer Success\u003c\/strong\u003e, which serves as a comprehensive guide for businesses aiming to build lasting customer relationships. This essential read delves into the methodologies and strategic approaches needed to foster customer loyalty and retention, making it crucial for anyone involved in \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003eLincoln Murphy's writing is both educational and engaging, making complex concepts accessible and practical for professionals at all levels. Whether you're a business owner, a start-up enthusiast, or someone keen to understand the intricacies of customer success, Lincoln Murphy’s books offer invaluable insights to steer you on a path to success.\u003c\/p\u003e","products":[{"product_id":"customer-success-by-nick-mehta-9781119167969","title":"Customer Success","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eYour business success is now forever linked to the success of your customers. \u003cem\u003eCustomer Success\u003c\/em\u003e is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing.\u003c\/p\u003e\n\n\u003cp\u003eIn the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost centre in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments, and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses.\u003c\/p\u003e\n\n\u003cp\u003eCustomer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell, and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company.\u003c\/p\u003e\n\n\u003cp\u003eFrom the initial planning stages through execution, you'll have expert guidance to help you:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUnderstand the context that led to the start of the Customer Success movement\u003c\/li\u003e\n  \u003cli\u003eBuild a Customer Success strategy proven by the most competitive companies in the world\u003c\/li\u003e\n  \u003cli\u003eImplement an action plan for structuring the Customer Success organisation, tiering your customers, and developing the right cross-functional playbooks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eCustomers want products that help them achieve their own business outcomes. By enabling your customers to realise value in your products, you're protecting recurring revenue and creating a customer for life. \u003cem\u003eCustomer Success\u003c\/em\u003e shows you how to kick-start your customer-centric revolution, and make it stick for the long term.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854431572204,"sku":"9781119167969","price":60.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119167969.jpg?v=1759241242"}],"url":"https:\/\/bookhero.pro\/collections\/lincoln-murphy.oembed","provider":"Book Hero","version":"1.0","type":"link"}