{"title":"Laura Ries","description":"\u003cp\u003eWelcome to the Laura Ries collection, where innovation meets strategy in the realms of self-help, personal development, business, and entrepreneurship. Laura Ries is a celebrated author and a distinctive voice in branding and marketing strategy. Her work consistently delves into the nuances of building strong brands and strategising for competitive success.\u003c\/p\u003e\n\n\u003cp\u003eLaura, alongside her father and legendary marketing strategist Al Ries, co-authored \u003cem\u003eThe 22 Immutable Laws of Branding\u003c\/em\u003e. This essential read provides insightful rules that guide businesses towards building powerful brands that stand the test of time. It is heralded as a transformative guide for anyone looking to solidify their brand's position in an ever-evolving marketplace.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eThe Strategic Enemy\u003c\/em\u003e, Laura explores the competitive dynamics that businesses face, offering actionable strategies that can help you outwit your competition. Through keen observations and strategic foresight, her work becomes a valuable tool for entrepreneurs and leaders striving for excellence and market dominance.\u003c\/p\u003e\n\n\u003cp\u003eEach book in this collection is an invaluable resource, blending practical wisdom with engaging insights, whether you're a budding entrepreneur, an experienced business leader, or anyone keen on personal development. Explore Laura Ries's collection to unlock strategies that inspire success and innovation.\u003c\/p\u003e","products":[{"product_id":"the-22-immutable-laws-of-branding","title":"The 22 Immutable Laws Of Branding","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThe 22 Immutable Laws of Branding\u003c\/em\u003e by Al Ries and Laura Ries delivers essential insights into the art of building an iconic brand in today's hyper-competitive marketplace. This definitive guide distils complex branding theories into twenty-two straightforward and compelling principles that are easy to grasp and apply.\u003c\/p\u003e\n\n\u003cp\u003eAs you delve into this book, you will uncover practical strategies designed to help your product or service stand out in a crowded field. Each law is illustrated with real-world examples from globally recognised brands like Coca-Cola, Xerox, BMW, Federal Express, and Starbucks. With this wealth of case studies, the Ries duo showcases what it takes to achieve and sustain branding success.\u003c\/p\u003e\n\n\u003cp\u003eThis book covers the following pivotal laws:\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe Law of Contraction\u003c\/strong\u003e\u003cbr\u003e\nA brand becomes stronger when you narrow its focus. By honing in on a specific niche, a brand can position itself as the definitive solution for a particular need or audience, thus enhancing its appeal and market share.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe Law of the Word\u003c\/strong\u003e\u003cbr\u003e\nA brand should strive to own a word in the mind of the consumer. By associating itself with a single, powerful word, a brand can ensure clarity and memorability in the customer’s mind.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe Law of Fellowship\u003c\/strong\u003e\u003cbr\u003e\nIn order to build the category, a brand should welcome other brands. By fostering a collaborative environment, even among competitors, a brand can help expand the overall market and benefit from the increased industry presence.\u003c\/p\u003e\n\n\u003cp\u003eWorld-renowned marketing expert Al Ries, alongside his daughter and business partner Laura Ries, provides you with a wealth of knowledge derived from decades of experience and extensive research. Together, they offer expert insights that will guide you through the process of creating and maintaining a world-class brand.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are an entrepreneur starting a new venture, a marketing professional looking to elevate your brand strategy, or simply someone interested in understanding the mechanisms behind successful branding, \u003cem\u003eThe 22 Immutable Laws of Branding\u003c\/em\u003e is an indispensable resource. Discover the principles that have shaped some of the world's most successful brands and learn how you can apply these laws to build and sustain your brand's success.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":45706935304428,"sku":"9781861976055","price":25.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781861976055.jpg?v=1725893630"},{"product_id":"the-strategic-enemy-by-laura-ries-9781394323937","title":"The Strategic Enemy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eBuild a brand worth fighting for using the power of positioning and focus\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eConsumers are overwhelmed by choices and inundated with marketing messages. Despite an obsession with positioning amongst the world’s most well-known companies, too many brands retain an outdated focus on “being better” and using “line-extensions” rather than on what really matters in the mind—being different than your strategic enemy.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eThe Strategic Enemy: How to Build and Position a Brand Worth Fighting For\u003c\/em\u003e, bestselling author and brand strategist Laura Ries delivers an exciting and powerful new discussion of how some of the world’s most energetic brands make an impact in the market. She explains the key to effective brand positioning—identifying an “enemy”—and shows you how to use an indisputable difference to drive your brand into the minds of consumers. To get people to fight for something, it will require them to reject something else.\u003c\/p\u003e\n\n\u003cp\u003eRies draws on her extensive experience in marketing and branding to show you how to develop a “visual hammer”: a crystal-clear image that distinguishes your brand from everyone else’s. You’ll also find:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eIllustrative case studies of real-world companies—like Liquid Death, the popular canned water brand, Chick-fil-A's “Eat More Chikin” campaign, Oatly’s “Wow no Cow,” slogan, and Nvidia, the leader in AI computing—that demonstrate how to effectively position using focus and a distinctive enemy (plastic bottles, beef, and dairy milk, respectively)\u003c\/li\u003e\n    \u003cli\u003eStrategies to adapt to a constantly changing marketplace where trends, products, and customer needs shift every day\u003c\/li\u003e\n    \u003cli\u003eHow to keep your company from expanding or extending to such an extent that true differentiation is impossible\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for branding and strategy teams, managers, executives, and other business leaders, \u003cem\u003eThe Strategic Enemy\u003c\/em\u003e is also a must-read for marketing professionals, sales leaders, and anyone else with an interest in driving revenue at their company.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46795501076716,"sku":"9781394323937","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11779013482684.jpg?v=1757035317"}],"url":"https:\/\/bookhero.pro\/collections\/laura-ries.oembed","provider":"Book Hero","version":"1.0","type":"link"}