{"title":"Kim Goodwin","description":"\u003cp\u003eExplore the works of \u003cem\u003eKim Goodwin\u003c\/em\u003e, a renowned author in the field of \u003cstrong\u003eComputing \u0026amp; Technology\u003c\/strong\u003e, whose expertise has greatly contributed to the understanding of digital design. Known for her insightful writing and practical approaches, Kim Goodwin's work is essential for anyone keen on mastering the art and science of user interaction design.\u003c\/p\u003e\n\n\u003cp\u003eHer pivotal book, \u003cem\u003eDesigning for the Digital Age\u003c\/em\u003e, is a standout guide, offering comprehensive insights into creating effective, user-friendly digital products. Goodwin's ability to break down complex concepts into accessible content makes her work a valuable resource for both novice designers and seasoned professionals looking to enhance their skills.\u003c\/p\u003e\n\n\u003cp\u003eDelve into the teachings of Kim Goodwin and discover essential methods and strategies that have shaped the modern approach to digital design. Perfect for those engaged in the tech industry or anyone with a curiosity about how digital products are crafted.\u003c\/p\u003e","products":[{"product_id":"designing-for-the-digital-age-by-kim-goodwin-9780470229101","title":"Designing for the Digital Age","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eDesigning for the Digital Age\u003c\/em\u003e by Kim Goodwin is a guide to creating successful products and services in the digital age. It requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users.\u003c\/p\u003e\n\n\u003cp\u003eThis comprehensive, full-colour volume addresses aspects such as expertise in project management, user research, and consensus-building. It provides detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analysing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting the finished design in a way that works for engineers and stakeholders alike.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47000590418156,"sku":"9780470229101","price":133.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11055563482355.jpg?v=1763287718"}],"url":"https:\/\/bookhero.pro\/collections\/kim-goodwin.oembed","provider":"Book Hero","version":"1.0","type":"link"}