{"title":"Kevin Maney","description":"\u003cp\u003e\u003cstrong\u003eKevin Maney\u003c\/strong\u003e offers compelling explorations into the world of business innovation and technological transformation. His works blend detailed reporting with engaging storytelling, revealing how visionaries reshape industries and challenge conventional thinking.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect insightful narratives that straddle the line between \u003cem\u003ebiography and business strategy\u003c\/em\u003e, providing not only the journeys of remarkable individuals but also the forces driving change in modern entrepreneurship.\u003c\/p\u003e","products":[{"product_id":"play-bigger-by-dave-peterson-9780349411361","title":"Play Bigger","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn today's world, it's no longer enough to create great new products; rather, companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-based sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla, and Netflix are all winning by creating entirely new business categories that destabilise old ones.\u003c\/p\u003e\n\n\u003cp\u003eThe category is the new strategy.\u003c\/p\u003e\n\n\u003cp\u003eThe conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on examples from within and beyond our own practice, \u003cem\u003ePlay Bigger\u003c\/em\u003e shows both entrepreneurs and established enterprises how to define, develop, and rule a category over time.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette New Zealand Ltd","offers":[{"title":"Default Title","offer_id":46722448195820,"sku":"9780349411361","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/10567133482312.jpg?v=1754643825"},{"product_id":"the-maverick-and-his-machine-by-kevin-maney-9780471679257","title":"The Maverick and His Machine","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe first complete look at one of America's legendary business leaders. This groundbreaking biography by Kevin Maney, acclaimed technology columnist for \u003ci\u003eUSA Today\u003c\/i\u003e, offers fresh insight and new information on one of the twentieth century's greatest business figures.\u003c\/p\u003e\n\n\u003cp\u003eOver the course of forty-two years, Thomas J. Watson took a failing business called The Computer-Tabulating-Recording Company and transformed it into IBM, the world's first and most famous high-tech company. \u003ci\u003eThe Maverick and His Machine\u003c\/i\u003e is the first modern biography of this business titan.\u003c\/p\u003e\n\n\u003cp\u003eManey secured exclusive access to hundreds of boxes of Watson's long-forgotten papers, and he has produced the only complete picture of Watson the man and Watson the legendary business leader. These uncovered documents reveal new information about how Watson bet the company in the 1920s on tabulating machines—the forerunners to computers—and how he daringly beat the Great Depression of the 1930s.\u003c\/p\u003e\n\n\u003cp\u003eThe documents also lead to new insights concerning the controversy that has followed Watson: his supposed collusion with Adolf Hitler's Nazi regime. Maney paints a vivid portrait of Watson, uncovers his motivations, and offers needed context.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855881326828,"sku":"9780471679257","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/25557123482355.jpg?v=1759281802"},{"product_id":"the-maverick-and-his-machine-by-kevin-maney-9780471414636","title":"The Maverick and His Machine","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003ePraise for \u003cem\u003eThe Maverick and His Machine\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\"Like all great biographers, Kevin Maney gives us an engaging story and so much more. His fascinating and definitive book about IBM's founder is replete with amazing revelations and character lessons that resonate today. Among the gems: how a demanding curmudgeon managed to shape a collaborative corporate culture and create a legacy that changed the world.\" — Rosabeth Moss Kanter, Harvard Business School, bestselling author of \u003cem\u003eEvolve!\u003c\/em\u003e and \u003cem\u003eWhen Giants Learn to Dance\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\"The gripping story of sky-high ambition, iron willpower, huge bet-the-company gambles, humiliating failure, and unparalleled success—one of the best books ever written about the technology industry, about one of the most fascinating people in twentieth-century America.\" — Marc Andreessen, Cofounder of Opsware, Inc. and Netscape\u003c\/p\u003e\n\n\u003cp\u003e\"The story of Watson and IBM is a compelling and, at times, cautionary tale of a determined, charismatic, flawed, and ultimately successful leader. Anyone interested in the story of business in America, the birth of high-tech, or simply the rags-to-riches tale of one determined businessman should read this book.\" — Robert M. Menschel, Senior Director, Goldman Sachs, author of \u003cem\u003eMarkets, Mobs, and Mayhem\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\"In an action-packed story that reads like a novel, Kevin Maney paints a convincing portrait of a man who, having been a convicted criminal, redeemed himself and reshaped the American business landscape. The career of Thomas Watson, the effective founder of IBM, is not only fascinating, but offers many critical lessons on management and personal conduct that remain extremely poignant today.\" — Peter Krass, author of \u003cem\u003eCarnegie\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47995612135660,"sku":"9780471414636","price":89.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780471414636-the-maverick-and-his-machine.jpg?v=1784898561"}],"url":"https:\/\/bookhero.pro\/collections\/kevin-maney.oembed","provider":"Book Hero","version":"1.0","type":"link"}